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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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B2B marketing

WordPress - Add New Post

Need a new website? WordPress could be the answer

September 5, 2018 by Mark Mapp

What is WordPress? WordPress is the most popular and free open source content management system (CMS) in the world. It allows WordPress developers to create websites, blogs, or apps. WordPress offers over 45,000 add-ons known as plugins. These plugins add features such as online stores, mailing lists, analytics and a lot more. What is a …

Read moreNeed a new website? WordPress could be the answer
General Data Protection Regulations

General Data Protection Regulation: What You Should Know

May 24, 2018 by Daniel Laws

If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to …

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Measuring B2B Marketing

5 Tips to Measuring B2B Marketing Initiatives

March 19, 2018 by Daniel Laws

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation, mobile devices, and more. According to Biznology, today’s sales process takes about 22% longer than 5 years ago. So, how does your business measure the effectiveness of sales and marketing campaigns?  Below is a brief list of tips to …

Read more5 Tips to Measuring B2B Marketing Initiatives
Marketing Automation

What is Marketing Automation?

September 25, 2017 by Daniel Laws

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, 51% of companies are currently using this tactic. With more than half of B2B …

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Social Media Marketing berks county pa

Social Media Marketing: An Effective Sales Tool For B2B Companies

September 12, 2017 by Dabrian Marketing Group

Social media marketing initiatives do not have to be strictly for business-to-consumer (B2C) companies. Yes, social media is used for connecting with loved ones, watching dog memes (because who doesn’t love doing this?), and sharing cool activities you’ve done recently, but we can’t forget one important detail. These same people have day jobs that your …

Read moreSocial Media Marketing: An Effective Sales Tool For B2B Companies
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Humanizing B2B Marketing for Better ROAS

May 1, 2017 by Daniel Laws

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time …

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Do B2B Companies Really Need Digital Marketing?

June 20, 2016 by Dabrian Marketing Group

Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer (B2C) needs? If you have, unfortunately you’re not alone. You’ve probably offered reasons like your customers know who you are, or your buyers already know what they want and don’t need to look online. Or perhaps even the …

Read moreDo B2B Companies Really Need Digital Marketing?
Paper

Successful Tips for B2B White Papers

August 5, 2015 by Dabrian Marketing Group

Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the RIGHT content specifically for your customers? White papers at times get bypassed by blogs or other social platforms, but using them as a medium to inform clients about relevant information is a …

Read moreSuccessful Tips for B2B White Papers

The Biggest Questions in B2B and Enterprise Search

August 20, 2014 by Daniel Laws

”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise clients, we’ve heard this proclamation in one way or another. If and when the discussion comes to this, we typically utilize the example of the Zero Moment of Truth (ZMOT), which …

Read moreThe Biggest Questions in B2B and Enterprise Search

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Reading, PA, 19605 

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