Generate Revenue Through Pay Per Click Advertising (PPC)
The internet has some great companies with great products, but what attracts customers to them? Whenever customers perform a search on Google or Bing, there are always businesses trying to attract them. What separates those who convert potential customers into leads versus those who miss out is the way in which they speak to their audience. Pay Per Click is a method that gives businesses an advantage over on their competition.
PPC (Pay Per Click) is one of the most efficient and effective ways to market your business while maintaining lower marketing costs. With this tool, your business will be able to rapidly attract customers and prospects through targeted ads and drive traffic to your site. While PPC advertising is a great tool, not knowing how to properly use it could lead to wasting marketing dollars on a low return.
The fundamental goal of your business is to sell products or services to improve your profit margins. PPC advertising generates more leads by targeting your consumers through Google search or other search engines. When strategically executed with our Google analytics services to optimize for quality score, PPC attracts new visitors to your website, increases online sales, and retains existing customers!
We can help with deciding which PPC tactics your company should use to gain the most awareness for your brand and increase leads. Targeted ads mean more traffic to your site. We’re here to increase your bottom line and here are some ways we can do just that.
What is a PPC Audit?
Over time, results can go flat – especially if you have your ads on auto-pilot. A Pay Per Click (PPC) Audit is a process for reviewing your Google Ads account to see what’s driving your performance.
A PPC audit should give you better insight into your Google Ads account via a systematic review of the campaigns, ad groups, ad copy, and keywords you deploy. It’s a great first step to improve performance, optimize your ad budget, and increase conversions.
Whether you’re having Google Ads performance issues or just want a different set of eyes to review your team’s tactics, a PPC audit can deliver the fresh insights you need. We can help you integrate Google’s latest updates into your own search strategy.
Benefits of a Pay Per Click Audit
Ensure that your PPC account is functioning properly.
Improve the performance of your campaigns.
Improve the click-through rate to get more out of your budget.
Save money while increasing conversions and return on investment.
Improve relevancy and reduce your cost per click by updating Ad Copy & Ad Extension.
Identify missed opportunities to get more leads and sales.
Provides you with information to change your paid search strategy.
See what is increasing revenues online by connecting to Google Analytics.
Last year, we saw numerous changes in Pay Per Click Marketing. These trends will continue to enhance features with audiences and automation. Let’s get your Google Ads account ready to take advantage of these new opportunities. The Google Ads Audit is an investment in the success of your campaigns and improves business growth for the future. Get started today with a Free PPC Audit.
What’s included in a PPC Audit?
A PPC account manager includes elements that are important to getting relevant paid search traffic. Below are a few items that are in most PPC audit tools that provide paid search audit reports:
Ad Copy
The main text that is clicked on the search engine results. It often has 3 lines of text.
Click Through Rate
The percentage of people that see the ad and click the link to your site.
Campaign Settings
Include the name, type of campaign, devices, locations, targeting, and language. It is customized to attract the right customer to your business.
Quality Score
The rating of the quality and relevance of your keywords and paid search ads. It is used to determine your ad rank in the bid auction.
Landing Pages
The web page that appears after people click on the ads. The page is used to capture leads.
Ad Relevance
Measures how related your keyword is to your ads. It can impact the overall performance of your campaigns.
Conversion Rate
The percentage of people that take your desired action or goal from your paid search campaigns.
Word Count
An average word count of written content from your top 10 competitors on Google. If you want to appear on the page, you will need to reach the target word count for relevant information.
Account Structure
Contains several components such as campaigns, ad groups, ads, and keywords. Within each campaign, you have ad groups that have their own set of ads, and every ad group contains keywords.
Please provide the best way for our PPC Specialist to contact you to start your FREE PPC Audit
How Can PPC Online Advertising Help Your Company?
Pay Per Click (PPC) has become a general term referring to paid advertising online. While some ads are paid based on clicks (typically contextual search ads), not all forms of paid ads online (i.e., display/image ads and video ads) are charged this way. Other terms used for PPC include Search Engine Marketing (SEM) or Digital Advertising. Get the latest PPC stats to understand the impact that Google Ads and Bing Ads can have on your company, brand, and performance.
increase brand awareness with search ads.
of buyer-intent keywords are paid clicks.
of people click on Google ads when they are looking to buy an item online.
PPC Management Testimonial
” Our website was outdated and the team at DaBrian Marketing designed a new one that was SEO-tailored for Google searches. We now have a great looking site and a way to target potential campers through Google Ads and organic search. They were very attentive to any questions we had and provided reports that showed us what we were paying for. “
– Nathan Brant
Pay Per Click Management Services
Goalsetter
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Paid Search Strategy
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Search Network
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X
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X
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Geo Targeting
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Day Parting
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Device Targeting
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Local Listing Integration
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Google Analytics Integration & Goal Tracking
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X
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Monitoring of clicks, conversions and click fraud activity
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Landing Page Evaluation
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X
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Ad Campaign Copywriting
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X
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Keyword Research & Match Type Management
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X
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Bid & Budget Management
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Development of Ad Extensions
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Product Feed Optimization
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Conversions Optimization
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Monthly Report & Conference Call
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Remarketing List for Ads
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Remarketing (Display) / Quote
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X
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Estimated Monthly Ad Spend
($0-$500)
Leader
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Paid Search Strategy
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Search Network
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Display Network
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YouTube Video Ads
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Geo Targeting
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Day Parting
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Device Targeting
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Local Listing Integration
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Google Analytics Integration & Goal Tracking
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X
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Monitoring of clicks, conversions and click fraud activity
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Landing Page Evaluation
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Landing Page Creation
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Ad Campaign Copywriting
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Display Ad Design
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Keyword Research & Match Type Management
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Topic and/or Interest Targeting
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Bid & Budget Management
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Development of Ad Extensions
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Product Feed Optimization
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Conversions Optimization
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Monthly Report & Conference Call
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Remarketing List for Ads
-
Remarketing (Display)
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X
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Estimated Monthly Ad Spend
($501-$1,499)
Visionary
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Paid Search Strategy
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Search Network
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Display Network
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YouTube Video Ads
-
Geo Targeting
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Day Parting
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Device Targeting
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Local Listing Integration
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Google Analytics Integration & Goal Tracking
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Google Shopping Management
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Monitoring of clicks, conversions and click fraud activity
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Landing Page Evaluation
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Landing Page Creation
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Ad Campaign Copywriting
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Display Ad Design
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Keyword Research & Match Type Management
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Topic and/or Interest Targeting
-
Bid & Budget Management
-
Development of Ad Extensions
-
Product Feed Optimization
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Conversions Optimization
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Monthly Report & Conference Call
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Remarketing List for Ads
-
Remarketing (Display)
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Rescue Abandoned Carts
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Estimated Monthly Ad Spend
($1,500-$3,000)
Dreamer
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Paid Search Strategy
-
Search Network
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Display Network
-
YouTube Video Ads
-
Geo Targeting
-
Day Parting
-
Device Targeting
-
Local Listing Integration
-
Google Analytics Integration & Goal Tracking
-
Google Shopping Management
-
Monitoring of clicks, conversions and click fraud activity
-
Landing Page Evaluation
-
Landing Page Creation
-
Ad Campaign Copywriting
-
Display Ad Design
-
Keyword Research & Match Type Management
-
Topic and/or Interest Targeting
-
Bid & Budget Management
-
Development of Ad Extensions
-
Product Feed Optimization
-
Conversions Optimization
-
Monthly Report & Conference Call
-
Remarketing List for Ads
-
Remarketing (Display)
-
Rescue Abandoned Carts
-
Estimated Monthly Ad Spend
($3,001-$15,000)
Which PPC Management Solution Will Get You Results?
Search
Use search ads to make sure potential customers find your brand in the search results pages, consider your offerings, and take action.
Display Ads
Promote your business when people are searching online, on the Google Display Network, watching videos, checking email, or using mobile devices and apps.
Shopping Ads
Show off your product listings and sell them to shoppers looking for what you offer, whether they’re at home, on their mobile device, or in-store.
Video Ads
Have your video ads appear on streaming video content on YouTube and the Google Display network to attract new customers.
Additional PPC Advertising Services
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PPC Audit Services
Get a Free PPC audit to learn how to improve your PPC strategy, ad campaigns, and PPC ads. -
Remarketing Services
Reconnect with your past website visitors with ads to encourage them to visit or purchase. -
Facebook Ad Services
Drive brand awareness, likes, shares, follows, and more with custom Facebook Ads.
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Social Media Ad Services
Advertise on LinkedIn, Twitter, Instagram, and more to achieve your goals and get results. -
Amazon PPC Management Services
Grow sales & revenues for Amazon sellers with targeted sponsored products ads. -
Ecommerce PPC Management Services
Bring customers to your product pages at the right time to increase online sales.
Before You Use Google AdWords…
Although creating a Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions:
Mobile Advertising To Reach People On The Go
Everyone is constantly on the move. If you are not trying to reach them while on the go, then you may never reach them. Mobile advertising is designed and targeted to your mobile audience which will take them to your mobile-friendly site and will ensure that they have a great user experience. This will increase your mobile traffic, leads and sales, all while reducing your marginal advertising cost.
An Experienced PPC Agency
If you are looking for a PPC service, we’ve got you covered and have been managing PPC campaigns for over a decade! From ad copy to sponsored brand ads, we will manage your campaign to increase brand awareness among your target audience, get more leads, and drive sales.