Generate Revenue Through Pay per Click Advertising (PPC)
The internet has some great companies with great products, but what attracts customers to them? Whenever customers perform a search on Google or Bing, there are always businesses trying to attract them. What separates those who convert potential customers into leads versus those who miss out is how they speak to the audience. Pay Per Click is a method that gives businesses a leg up on the competition.
PPC (Pay Per Click) is one of the most efficient and effective ways to market your business while maintaining lower marketing costs. With this tool, your business will be able to rapidly attract customers and prospects through targeted ads and drive traffic to your site. While PPC advertising is a great tool, not knowing how to properly use it could lead to spending your budget with a low return.
A fundamental goal of your business is to sell products or services to improve your profit margins. PPC advertising generates more leads by targeting your consumers through Google search or other search engines. When strategically executed with our Google analytics services to optimize for quality score, PPC attracts new visitors to your website, increases online sales, and retains existing customers!
We can help with deciding which PPC tactics your company should use to gain the most awareness for your brand and increase leads. Targeted ads mean more traffic to your site. We’re here to increase your bottom line and here are some ways we can do just that.
How can PPC Online Advertising Help Your Company?
Pay Per Click (PPC) has become a general term referring to paid advertising online. While some ads are paid based on clicks (typically contextual search ads), not all forms of paid ads online (i.e., display/image ads and video ads) are charged this way. Other terms used for PPC include Search Engine Marketing (SEM) or Digital Advertising. Get the latest PPC stats to understand the impact that Google Ads and Bing Ads can have on your company, brands, and performance.
the percentage that search ads can increase brand awareness.
of buyer-intent keywords are paid clicks.
of people click on Google ads when they are looking to buy an item online.
PPC Management Testimonial
Our website was outdated and the team at DaBrian Marketing designed a new one that was SEO-tailored for Google searches. We now have a great looking site and a way to target potential campers through Google Ads and organic search. They were very attentive to any questions we had and provided reports that showed us what we were paying for.
-Nathan Brant
Which PPC Management Solution will Get You Results?
Search
Using search ads to make sure potential customers find your brand, consider your offerings, and take action.
Display Ads
Promote your business when people are searching online, on the Google Display Network, watching videos, checking email, or using mobile devices and apps.
Shopping Ads
Show off your products and sell them to shoppers looking for what you offer, whether they’re at home, on their mobile device, or in-store.
Video Ads
Have your video ads appear on streaming video content on YouTube and the Google Display network to attract new customers.
Mobile Advertising to Reach People on the Go
Everyone is constantly on the move. If you are not trying to reach them while on the go, then you may never reach them. Mobile advertising is designed and targeted to your mobile audience which will take them to your mobile-friendly site and will ensure that they have a great user experience. This will increase your mobile traffic, leads and sales, all while reducing your marginal advertising cost.
Before You Use Google AdWords…
Although creating a Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions:
Ready to start advertising online, or have questions about PPC?
Let us manage your Google Ads for you.