Generate Revenue Through Pay Per Click Advertising (PPC)
The internet has some great companies with great products, but what attracts customers to them? Whenever customers perform a search on Google or Bing, there are always businesses trying to attract them. What separates those who convert potential customers into leads versus those who miss out is the way in which they speak to their audience. Pay Per Click is a method that gives businesses an advantage over on their competition.
PPC (Pay Per Click) is one of the most efficient and effective ways to market your business while maintaining lower marketing costs. With this tool, your business will be able to rapidly attract customers and prospects through targeted ads and drive traffic to your site. While PPC advertising is a great tool, not knowing how to properly use it could lead to wasting marketing dollars on a low return.
The fundamental goal of your business is to sell products or services to improve your profit margins. PPC advertising generates more leads by targeting your consumers through Google search or other search engines. When strategically executed with our Google analytics services to optimize for quality score, PPC attracts new visitors to your website, increases online sales, and retains existing customers!
We can help with deciding which PPC tactics your company should use to gain the most awareness for your brand and increase leads. Targeted ads mean more traffic to your site. We’re here to increase your bottom line and here are some ways we can do just that.
What is a PPC Audit?
Over time, results can go flat – especially if you have your ads on auto-pilot. A Pay Per Click (PPC) Audit is a process for reviewing your Google Ads account to see what’s driving your performance.
A PPC audit should give you better insight into your Google Ads account via a systematic review of the campaigns, ad groups, ad copy, and keywords you deploy. It’s a great first step to improve performance, optimize your ad budget, and increase conversions.
Whether you’re having Google Ads performance issues or just want a different set of eyes to review your team’s tactics, a PPC audit can deliver the fresh insights you need. We can help you integrate Google’s latest updates into your own search strategy.
Benefits of a Pay Per Click Audit
Last year, we saw numerous changes in Pay Per Click Marketing. These trends will continue to enhance features with audiences and automation. Let’s get your Google Ads account ready to take advantage of these new opportunities. The Google Ads Audit is an investment in the success of your campaigns and improves business growth for the future. Get started today with a Free PPC Audit.
What’s included in a PPC Audit?
A PPC account manager includes elements that are important to getting relevant paid search traffic. Below are a few items that are in most PPC audit tools that provide paid search audit reports:
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How Can PPC Online Advertising Help Your Company?
Pay Per Click (PPC) has become a general term referring to paid advertising online. While some ads are paid based on clicks (typically contextual search ads), not all forms of paid ads online (i.e., display/image ads and video ads) are charged this way. Other terms used for PPC include Search Engine Marketing (SEM) or Digital Advertising. Get the latest PPC stats to understand the impact that Google Ads and Bing Ads can have on your company, brand, and performance.
increase brand awareness with search ads.
of buyer-intent keywords are paid clicks.
of people click on Google ads when they are looking to buy an item online.
PPC Management Testimonial
” Our website was outdated and the team at DaBrian Marketing designed a new one that was SEO-tailored for Google searches. We now have a great looking site and a way to target potential campers through Google Ads and organic search. They were very attentive to any questions we had and provided reports that showed us what we were paying for. “
– Nathan Brant
Pay Per Click Management Services
Which PPC Management Solution Will Get You Results?
Additional PPC Advertising Services
Before You Use Google AdWords…
Although creating a Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions:
Mobile Advertising To Reach People On The Go
Everyone is constantly on the move. If you are not trying to reach them while on the go, then you may never reach them. Mobile advertising is designed and targeted to your mobile audience which will take them to your mobile-friendly site and will ensure that they have a great user experience. This will increase your mobile traffic, leads and sales, all while reducing your marginal advertising cost.
An Experienced PPC Agency
If you are looking for a PPC service, we’ve got you covered and have been managing PPC campaigns for over a decade! From ad copy to sponsored brand ads, we will manage your campaign to increase brand awareness among your target audience, get more leads, and drive sales.