Want to Improve your Google Ads?
Good content goes stale.
Search algorithms change.
Competitors make adjustments.
How will you know when it’s time to update your approach?
Get a PPC audit to gain the insights you need to get more from your paid ads.
What is a PPC Audit?
Over time, results can go flat – especially if you have your ads on auto-pilot. A Pay Per Click (PPC) Audit is a process for reviewing your Google Ads account to see what’s driving your performance.
A PPC audit should give you better insight into your Google Ads account via a systematic review of the campaigns, ad groups, ad copy, and keywords you deploy. It’s a great first step to improve performance, optimize your ad budget, and increase conversions.
Whether you’re having Google Ads performance issues or just want a different set of eyes to review your team’s tactics, a PPC audit can deliver the fresh insights you need. We can help you integrate Google’s latest updates into your own search strategy.
Benefits of a Pay Per Click Audit
Last year, we saw numerous changes in Pay Per Click Marketing. These trends will continue to enhance features with audiences and automation. Let’s get your Google Ads account ready to take advantage of these new opportunities. The Google Ads Audit is an investment in the success of your campaigns and improves business growth for the future. Get started today with a Free PPC Audit.
What’s included in a PPC Audit?
A PPC account manager includes elements that are important to getting relevant paid search traffic. Below are a few items that are in most PPC audit tools that provide paid search audit reports:
Get the Facts on PPC
Businesses make an average of $2 in revenue for every $1 they spend on their Google Ads.
The average mobile PPC ad click-through rate (CTR) drops 45% between positions one and two. The higher the ad on the search engine results page, the higher the ads click-through-rate which is more drastic than desktops or tablets devices.
If you are not seeing these kinds of results on Google Ads or continuing to improve your Bing or Google account, it could be a sign that your strategy is in need of some adjustments. A PPC account audit can get you started down the path.