Optimized Content That Speaks to Potential Customers
Have an awesome business? Are your services or products needed by the public? These may be true of your business, but if your website doesn’t have the right message, you’ll have a hard time getting potential customers to your site. This is where content marketing can help attract customers, turn customers into leads, and convert leads into sales.
Content makes or breaks a company’s website in many ways, from getting found online to converting customers into sales. Content marketing is so much more than motivating someone via a call-to-action — it involves videos, infographics, and even social media posts to create an engaging site.
Be sure to portray your business to consumers through accurate, intelligent, and persuasive text and imagery that leads to profits. Know that there are numerous ways to interact with customers, but designing a plan that utilizes the best practices on your site is where many companies go wrong.
Attract and Retain Customers with Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
– Content Marketing Institute
less expensive and generates approximately 3 times the volume of leads.
conversion rates are nearly 6x higher for content marketing adopters than non-adopters.
consider content as trustworthy when evaluating a company and its offerings.
Inspire and Inform Your Customers with Video
Video ads bring your business to life and tell a story about your offerings in a way customers are more likely to connect with. It gives your audience a chance to visualize what your business does and why it’s needed. Today, video is increasingly important to maintain your audience’s attention, and if they’re interested in what you’re selling they’re more likely to convert into a sale. Tell your business’ story, send your message to consumers, and build a recognizable brand with videos.
Which Content Marketing Service Is Right for You?
4 Fixes For Your (Painfully) Outdated Website
Websites have advanced a lot in just a few years. In the ’90s, businesses aimed to set up their online presence, resulting in an Internet full of electronic brochures. Since then, marketers have improved their functionality and the aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and better outcomes for business owners.
A Strategy to Define the Goals and Purpose of Your Content
Creating the world’s greatest content is useless unless there is a plan behind it. Before your business can publish advertisements, blog posts, web pages, or email campaigns, you must establish a content marketing plan that describes how your content will be useful in accomplishing certain goals or objectives. Produce great content – in any form – that will lead consumers back to your business for more information and solutions to their problems. This plan will allow your business to adapt with the times even when your current content becomes outdated.
Drive Profitable Customer Actions with Content Marketing
It’s time to use content to attract and acquire valuable customers. Turn doubters into potential customers with the right content, at the right time. The ability to relate to customers through content is an important aspect of your site. We’ll provide content marketing consulting to navigate you through the process.
Content Analytics & Reporting Success Starts With a Plan
You’ve got content everywhere so let’s build a plan to capture the information that impacts your business. We’ll provide you with the information to make your content more engaging and the steps needed to make your site the best it can be. It costs you time and money to develop quality content — don’t you think it’s time to start measuring to see if it is working? Stop exhausting your resources and connect with us today!
You have business goals, let’s create the content that gets results!
Start attracting and informing customers today.