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Get More People into Your Store & Grow Online Sales

Strategic Growth for Omnichannel Ecommerce & Retail Manufacturers

For hybrid business models, companies that manufacture their own products, manage massive SKU catalogs, sell Direct-to-Consumer (DTC) online, and support a complex network of wholesale dealers. The traditional retail calendar simply does not apply.

With U.S. ecommerce sales marking a fourth straight year of single-digit growth, generic “we drive traffic” pitches no longer cut it. True market differentiation is now the single most important driver of long-term retail success, accounting for 57% of future growth. At DaBrian Marketing, we help $2M–$25M brands navigate the modern hurdles of channel conflict, attribution precision, and shifting search behaviors to lock in sustainable revenue.

Data-Driven Results

We don’t just promise visibility. We deliver measurable improvements to your bottom line:

+25%

Improvement in Conversion Rate

+31%

Average Order Value (AOV)

+117%

Increase in Customer Lifetime Value (CLTV)

+132%

Growth in Customer Retention Rate (CRR)

The Infrastructure & Development Cycle: Timing is Everything

If an agency pitches you a holiday marketing strategy in Q4, they are already too late! Your budgets are locked, and your code is frozen. Conversely, if they target you during your peak retail selling season, they don’t understand your operations. Your internal teams are completely consumed by fulfillment, logistics, and active ad spend.

To scale high-value product manufacturing, marketing outreach, and technical optimization must align directly with your Development and Infrastructure Cycles. We focus our partnerships around the two ideal windows for ecommerce and manufacturer growth:

The Post-Holiday Optimization Window

January and February provide ecommerce and retail businesses with an opportunity to evaluate performance after the holiday shopping season. As returns are processed and year-end results are finalized, leadership teams gain valuable insight into what worked well and where operational or marketing challenges impacted profitability.

During this period, many organizations discovered higher-than-expected customer acquisition costs (CAC), disconnected inventory and CRM systems, inaccurate marketing attribution, or website functionality issues that affected the customer experience.

With the next major buying season still months away, this is the ideal time to strengthen the digital foundation. DaBrian Marketing helps ecommerce and retail businesses capitalize on this planning window by:

  • Improving search engine optimization (SEO) and organic visibility
  • Optimizing or redesigning ecommerce websites
  • Integrating CRM platforms, including HubSpot
  • Enhancing analytics, reporting, and attribution
  • Building scalable marketing systems for future growth

Addressing these initiatives early helps businesses improve efficiency, increase conversions, and prepare for the next wave of customer demand.

The Q4 Revenue Preparation Window

For many ecommerce and retail businesses, the fourth quarter—including Black Friday, Cyber Monday, and the holiday shopping season—accounts for 40% to 60% of annual revenue. A successful holiday season depends on months of preparation rather than last-minute execution.

By July and August, many internal marketing teams recognize they lack the resources to optimize extensive product catalogs, refine Google Ads campaigns, maintain accurate product feeds, and ensure reliable conversion tracking before the busy season begins.

DaBrian Marketing partners with ecommerce brands during this critical 90-day planning window to help ensure they enter Q4 fully prepared by providing:

  • Google Shopping and Performance Max campaign optimization
  • Product feed management and Google Merchant Center optimization
  • Conversion rate optimization (CRO)
  • Paid media strategy and campaign management
  • Analytics implementation and revenue attribution
  • Ecommerce SEO and technical website optimization

By preparing well before the holiday season, ecommerce businesses are positioned to maximize visibility, improve conversion rates, and generate stronger returns during their most important sales period.

York Barbell Case Study Home

York Barbell - Ecommerce Case Study

York Barbell is a strong brand and has been an icon in the weightlifting industry for generations. York Barbell develops, manufactures, and distributes quality strength and fitness products that enhance athletic performance and improve quality of life. Zachary Shenk, Director of Finance and Operations, knew there was an opportunity to increase online sales and revenues but he was missing effective digital marketing campaigns to support sales efforts. As a result, Zachary turned to DaBrian Marketing Group to develop digital marketing campaigns that ultimately increased online sales.

​Read how we helped York Barbell to increase their online sales and revenues with digital marketing campaigns.

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Drive In-store Traffic & Grow Your Online Sales

You’ve created the plan for your store and it’s time to execute on your ecommerce platform. What digital marketing services do you need to drive in-store traffic and grow online sales?

Don’t worry, we’ve got it covered! We will manage it all for you, and with your feedback, we will stay on target to reach your goals.

How Do We Help Retail Stores And Ecommerce Businesses?

  • Design Your New Online Store Incorporating Shopify or Woocommerce, Making it Easier for Shoppers to Buy From You
  • Bring Nearby Shoppers to Your Door with Content, Social Media, and Organic Search (SEO)
  • Promote Your Products on Shopping Engines and Marketplaces that are Relevant to Your Target Audience
  • Accelerate Sales Growth Through Engaging Ads on Google, Bing, Facebook, Instagram and Amazon
  • Provide Support and Customer Service to Customers on Social Media with Relevant Content and Promotions
  • Implement Multiple Payment Methods and Shipping Options for a Better Customer Experience

What Types of Ecommerce Marketing Services Do We Offer?

  • Ecommerce SEO Search Engine Optimization
  • Ecommerce CRO Conversion Rate Optimization
  • Ecommerce Email Marketing
  • Social Media Marketing for Ecommerce
  • Ecommerce Website Design
  • Ecommerce Brand Identity
  • Ecommerce PPC Management (Google Shopping, Facebook, and Instagram)
  • Product Data Feed Management
  • Amazon Advertising
  • Content Marketing for Ecommerce & Retail
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Ecommerce & Retail Clients

Testimonials

” Before working with DaBrian Marketing, we were advertising on Google Ads with the hopes that the right customer would see it. With the help of Google Ads, we were able to craft advertisements that were aimed toward our target audience and optimize the content which led to an increase in traffic as well as sales online. We cut our monthly costs while gaining more potential customers.” 

– Paul (York Fitness)

6 Essential Shopify Apps For Medium Size Retailers

There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start.

Luckily for you, we’ve come up with a list of 6 essential apps to have if you’re a Shopify store owner. Check out our list below to get inspired.

Read More

Ecommerce Digital Marketing Agency

If you are looking to increase sales, look no further for an agency with experience in the ecommerce and retail industry. We’ll create a long-term plan to put your products and brand in front of more customers. We’ll help with an ecommerce marketing strategy, product pages, integrations of systems, and metrics so you can focus on the big picture.