Author Archive

Why Your Business Might Need a One Page Website

Among businesses throughout the world (and, possibly the universe ), one page websites are becoming increasingly popular. Just take a look at this list of one page websites from Awwwards. They go by several names – including “single page” and “pageless” web designs.   While there are lots of benefits to using this simple, visual,

March 6, 2017 by Mark Mapp

Why Stock Photography Shouldn’t Represent Your Brand

5 Reasons Not To Use Stock Photography Throughout my experience as a Web Designer, I have noticed that many businesses struggle when they have to make a decision on whether or not to use stock photography to promote their brand. Although there are several good reasons to utilize stock photography on branded materials (such as

July 19, 2016 by Mark Mapp

Branded Assets to Consider When Redesigning a Website

When business executives make a decision to redesign, or give their website an updated look, there are other important branded assets or materials that may also need redesign considerations as well. Not taking these other assets or materials into account can cause a disconnect between your brand and potential customers that may want to use

April 25, 2016 by Mark Mapp

5 B2B Web Design Trends to Consider in 2016

Introduction: Back in March 2015 I wrote a blog which covered “Five New Web Design Trends for 2015”. Although several of these trends have managed to survive 2015, there are some additional trends that could affect the usability of your B2B website. In this blog, I will go over five (5) additional trends that can

February 15, 2016 by Mark Mapp

5 Best Practices for Better B2B Website User Experience

It’s generally a good idea to start your web design project using best practices, especially if you haven’t accumulated any data to support a specific design change, or direction. Remember that you shouldn’t end your design solely implementing best practice solutions; however, you should use the data feedback, by use of analytics, to optimize and

August 19, 2015 by Mark Mapp