DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to …
In an era of ever-increasing online interaction, social media is one of the most easily-accessible and useful tools in your business arsenal. While Facebook, Twitter, and Instagram have rightly earned their status as social media heavyweights, you shouldn’t underestimate the power of LinkedIn’s punch when it comes to promoting your business and boosting your sales. …
DaBrian Marketing Group added Pipedrive to its suite of client solutions. The strategic move will help area businesses improve their lead nurturing processes and accelerate sales cycles by fully integrating their marketing automation platforms and customer relationship management (CRM) systems. DaBrian will provide configuration, integrations, support and consulting to better align sales & marketing efforts …
Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer (B2C) needs? If you have, unfortunately you’re not alone. You’ve probably offered reasons like your customers know who you are, or your buyers already know what they want and don’t need to look online. Or perhaps even the …
30 May, 2016 (Reading, PA) – DaBrian Marketing Group, LLC has developed and redesigned South Mountain YMCA’s website, pro bono. The South Mountain YMCA provides camping experiences as well as educational and outdoor programs that build personal leadership, character, and life skills while developing care, honesty, respect, and responsibility in young people, families, and communities. …
created by freepik.com Introduction: Back in March 2015 I wrote a blog which covered “Five New Web Design Trends for 2015”. Although several of these trends have managed to survive 2015, there are some additional trends that could affect the usability of your B2B website. In this blog, I will go over five (5) additional …
It’s generally a good idea to start your web design project using best practices, especially if you haven’t accumulated any data to support a specific design change, or direction. Remember that you shouldn’t end your design solely implementing best practice solutions; however, you should use the data feedback, by use of analytics, to optimize and …
Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the RIGHT content specifically for your customers? White papers at times get bypassed by blogs or other social platforms, but using them as a medium to inform clients about relevant information is a …
The Internet is the main source of information for today’s generation. Businesses see this trend and take the initiative to write their own blogs of expertise. Providing quality content within your blogs will increase brand awareness which will help develop your business-to-business company as a leader in the industry. Pardot reports there are over 152 …
