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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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data

General Data Protection Regulations

General Data Protection Regulation: What You Should Know

May 24, 2018 by Daniel Laws

If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to …

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Web Analytics World Featured Blog

January 19, 2016 by Daniel Laws

DaBrian Marketing Group’s President and CEO, Daniel Laws, was a featured on Web Analytics World. His featured blog, “5 Tips to Get More Value From Your Business Data” discusses the changes made to your marketing tools that will lead your company to more data and capabilities. READ MORE

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Data Quality is Essential to Pharmaceutical Marketing Success

February 9, 2012 by Daniel Laws

Through my work with several financial services organization and pharmaceutical companies, one of the biggest issues I have noticed is with their data quality. These organizations typically have numerous data points such as web analytics, CRM solutions, email marketing platforms, sales information, etc. The challenge is that most of the business units don’t collaborate to …

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Has Your Company Forgotten the Web Analytics Data Capturing Basics?

June 29, 2011 by Daniel Laws

We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global websites and campaigns, but lacked a standard web analytics solution, standard profile configuration, dedicated data collection team, data validation process, and avenues of communication between IT and the rest of the business. “Web …

Read moreHas Your Company Forgotten the Web Analytics Data Capturing Basics?

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