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DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

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DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

DaBrian Marketing HubSpot Solution Partner, Reading PA

Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight customers. DaBrian Marketing’s mission is to provide digital marketing solutions to our clients and provide strategies that are effective and transparent and help our clients achieve their goals by utilizing analytical evidence. 

DaBrian Marketing Group offers digital marketing solutions with an inbound marketing approach.  This approach will help us to continue to transform businesses in this COVID 19 environment. Our clients and us need to identify ways to adapt to the new norms and our HubSpot Solution Partnership provides a framework for us to do better.

How to Use the Inbound Method in Your marketing?

We haven’t just adapted to inbound, we’ve added features and functionality to help our potential clients by adding an improved support ticketing system, online chat, and the ability to schedule an appointment. Our offerings have expanded to include strategic deliverables to help customers to move towards an inbound marketing approach.  

These offerings include buyer persona development, inbound strategies, content strategies, web design, traffic generation, lead generation, lead nurturing, and more. Our team’s industry-specific experience, lean structure, and analytics focus allow us to demonstrate a larger return on your marketing investment, more quickly than alternatives. “We look forward to offering our customers more digital marketing solutions and a path to a better business,” said Daniel Laws, President & CEO of DaBrian Marketing Group in Reading, PA.

Do you need help with HubSpot?  Book a meeting with your local Reading HubSpot Solutions Partner.  Not in your area,  give us a call to discussion some options.  

Schedule a free no-obligation digital marketing assessment today!

General Data Protection Regulation: What You Should Know

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If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to take.

What is GDPR?

GDPR standardizes data protection law across all European Union (EU) countries and imposes strict rules on how personally identifiable information can be collected, stored, and used. The law goes into effect on  May 25th, 2018, and all organizations working with the data of EU citizens must comply or face heavy fines. GDPR applies to every business that collects data from customers in the EU, regardless of the company size, location, or intentions.

Why should you care?

GDPR applies to all organizations that handle the personal data of EU residence. Many companies located outside the EU are unaware that the new EU data regulation applies to them. If an organization offers any products, services, or information to EU residents, it must meet all GDPR compliance requirements. Gartner predicted that up to 50% of American firms will not be compliant. Those organizations that do comply with the required transparency should help to build brand trust and equity among consumers.  

How GDPR impacts your business?

Fines for noncompliance can be significant. A maximum fine of 4% of global revenues can be applied to companies that fail to gain user consent or violate core data security expectations. Lesser fines of 1-2% of revenues can be applied in situations where a company keeps incomplete records or implements insufficient data controls. GDPR requires organizations to appoint a Data Processing Officer (DPO) for EU government entities or public bodies or a company that either processes or monitors data subjects or sensitive information for citizens of the EU on a large scale.

What actions should your business take?

Below are a few steps that can help guide you for GDPR compliance:

  1. Create Procedures for Breach Notifications
  2. Determine if you’re a controller or a processor. The regulation breaks out responsibility for protecting data into two roles: controllers and processors.
  3. Audit your data and know which technologies are being used on your website
  4. Take the time to understand what data your business is collecting and why.
  5. Review what consent and disclosure look like for your customers. Get the consumer’s blessing on data collection.
  6. Evaluate exactly what third-party processors are collecting, where that data is going and how it’s being used.
  7. Keep a document on data processing and create a process to refresh the documentation periodically
  8. If a breach occurs, take action to inform regulators within 72 hours and be
    ready to inform consumers as quickly as possible.

GDPR Impact on the United States

In our opinion, it’s a matter of time before the US government takes action on data collection.  With Facebook data privacy being a “hot button” issue currently, antitrust questioning, data collection, and consumer privacy are on the radar of the US government and citizens who watched the Congressional hearings. You would think that the US government is closely watching and measuring the impact of the GDPR to see if it’s worth considering within the US.

Resources:

https://www.pandadoc.com/gdpr

https://www.observepoint.com/wp-content/uploads/2018/04/GDPR-ASAP-a-7-step-guide-to-prepare-for-the-general-data-protection-regulation.pdf

https://blog.pipedrive.com/2018/03/gdpr-compliance/

https://www.informationweek.com/strategic-cio/security-and-risk-strategy/7-steps-to-gdpr-for-us-companies/a/d-id/1329235?

McCarthy Engineering’s New Website Design Provides a Better User Experience

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Web design services in Reading, Pa
McCarthy Engineering’s previous homepage before the acquisition and website redesign by DaBrian Marketing Group.

Reading, PA – November 16, 2016 – DaBrian Marketing Group, LLC develops McCarthy Engineering’s new website which has been active as of October 26, 2016. After McCarthy Engineering’s recent acquisition of N.E. Fisher and Associates, the main focus was to combine the two companies’ websites and improve the overall user experience when McCarthy came to DaBrian Marketing Group for the redesign.

The new McCarthy Engineering website allows users to easily find the services offered, geographic areas served, prior projects conveniently categorized by industry, as well as contact information. The simple and sleek navigation allows each visitor to find the information they need, whether they are utilizing a desktop, smartphone, or tablet. Clients can actively access their portal login on any page. The modern design also makes requesting additional information more accessible through contact forms. Video integration with YouTube allows viewers to experience high-quality videos directly on the website, too.

McCarthy’s innovative approach and out-of-the-box thinking has earned the firm a reputation as the trusted advisor to turn to for especially challenging projects. From civil engineering, subdivision, and land development to environmental services and survey engineering, they take great pride in the thoroughness of their services and the quality of their work. McCarthy’s goal is to continually exceed customers’ expectations and deliver engineering excellence in everything that they do. They actively recruit the best talent in the industry, and their firm remains on top of its game by providing team members with ongoing specialized training, state-of-the-art equipment and cutting edge technologies.

Michael Coulton, Chief Operating Officer of McCarthy Engineering, said,“McCarthy Engineering wanted a website that communicated the engineering and consulting solutions we provide to our clients as well as who we are and what makes us different. We wanted our current and potential new clients to fully understand the McCarthy Engineering brand and values, as well as see projects and capabilities that would interest them when they visit our website. DaBrian Marketing has made our online presence stronger by creating a modern, aesthetically pleasing, easy to navigate site that works well in a desktop and mobile environment. We are thrilled that our new site delivers a truly user-friendly experience in a platform that allows us to reach people in a way we have not be able to before.”

McCarthy Engineering’s Previous Homepage
McCarthy Engineering’s previous homepage before the acquisition and website redesign by DaBrian Marketing Group.

McCarthy Engineering and N.E. Fisher and Associates merged on January 30, 2015. The new McCarthy Engineering website can be found at http://www.mccarthy-engineering.com.

For more information about DaBrian Marketing Group’s web design services, call 610.743.5602 or email sales@dabrianmarketing.com.

About McCarthy Engineering

McCarthy Engineering, established in 2000, provides a full suite of engineering and consulting expertise to centralize responsibility and accountability in one firm, for peace of mind and long-term cost savings. McCarthy Engineering is licensed to serve 19 states in civil site engineering, structural engineering, mechanical-hvac, electrical engineering, plumbing and piping, land surveying, and more. The company has two locations: one located in Wyomissing, PA and the other in Boyertown, PA. For more information about McCarthy Engineering, call 610.373.8001 or email info@mccarthy-engineering.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, Pay Per Click Advertising (paid search), web design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

DaBrian Marketing Redesigns Mimmo’s Restaurant and Pizzeria’s Website

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Mimmo's Restaurant and Pizzeria's New Website Designed by DaBrian Marketing Group

Reading, PA- DaBrian Marketing Group, a full-service digital marketing agency , launched a new website for Mimmo’s Restaurant and Pizzeria located on Morgantown Road in Reading, PA. Like the newly renovated restaurant, the website has been updated with a new design and style that showcases the beautiful dining areas and highlights the cuisine that makes Mimmo’s the go-to restaurant for families, couples and events.

The new website allows users to quickly browse Mimmo’s extensive menu, find directions to the restaurant or check the hours of operation through desktop and mobile devices. Each page has been rewritten through DaBrian Marketing’s content marketing service which has captured the Mimmo’s atmosphere and story through words. Users may also learn more about Mimmo’s banquet and catering services and choose to fill out an application for services directly from the website. This makes scheduling a family dinner, corporate meeting or class reunion easier than ever.

The dine-in and take-out menus are also available. Diners may browse the hearty array of appetizers, dinners such as steak, seafood and pizza meals, and kids or specials options that are all prepared with fresh ingredients. The menu choices also include the selection of signature cocktails, draft beers, gluten-free items and desserts, including homemade cannolis.

Dozens of pictures taken by Dennis Wojtowicz capture the restaurant’s exterior, interior and ambiance to provide a visual tour of Mimmo’s. Guests will see the front dining room which is designed for casual dining, conversations and family meals, as well as the quiet, intimate area with couples in mind. They can also view the banquet room where up to 130 people can comfortably gather for family dinners, wedding and baby showers, corporate meetings or drinks after work. The peaceful outdoor setting features a grand waterfall can also be seen on the new website.

A staple of Berks County since April 1997, Mimmo’s Restaurant provides guests with an authentic Italian experience. Mimmo and Lucy, the restaurant’s owners, originally opened the restaurant with the intention of providing excellent cuisine and sharing their family history. In 2015, they decided to renovate and expand the space to provide a rustic Italian feel while sharing the story of their family through murals and decor. For the past 20 years, Mimmo’s has welcomed diners to reconnect and relax over dinner and drinks. The owners, restaurant and staff have grown to be part of the community and eagerly welcome guests to learn more at mimmos.org. For information on website design and content marketing, call DaBrian Marketing Group at (610) 743-5602, or by email at sales@dabrianmarketing.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies.
DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit dabrianmarketing.com or call 610.743.5602.

Originally Published on Newswire

DaBrian Marketing Redesigns South Mountain YMCA’s Website Pro Bono

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South Mountain YMCA New Website

30 May, 2016 (Reading, PA) – DaBrian Marketing Group, LLC has developed and redesigned South Mountain YMCA’s website, pro bono.

The South Mountain YMCA provides camping experiences as well as educational and outdoor programs that build personal leadership, character, and life skills while developing care, honesty, respect, and responsibility in young people, families, and communities.

Nathan Brant, Chief Executive Officer of South Mountain YMCA, said,

“We cannot begin to express what an incredible gift this is. As a charity serving kids, families, and schools, a good website significantly increases the positive impact we can have on our community. This beautiful online presence will drive awareness of our programs and services, assist families in learning about transformative experiences for their children, and help educators plan for environmental and outdoor education field trips. We cannot thank the team at DaBrian Marketing enough.”  

South Mountain YMCA emphasizes three main goals of their new website: an improved experience for its users, a more effective attraction of their target audience, and the creation of a unique, intuitive aesthetic.  South Mountain YMCA’s satisfaction with the new website speaks to the analysis-based, creative web design that DaBrian Marketing Group produces.

Visit the New South Mountain YMCA  website to learn more about their youth- and family-oriented programs as well as the most recent work by DaBrian Marketing Group’s team.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit dabrianmarketing.com or call 610.743.5602.

DaBrian Marketing Group Receives Accreditation From the Better Business Bureau

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Better Business Bureau

Reading, PA, May 20, 2016 – DaBrian Marketing Group, LLC has received accreditation from the Better Business Bureau as of April 26, 2016.  To receive this accreditation, DaBrian Marketing Group applied to the BBB and was subject to a strict reviewing process.  Through this review, it was determined that DaBrian Marketing Group adheres to the BBB’s Code of Business Practices.  These practices encompass traits and values such as honesty, clarity, responsiveness, and privacy.

The Better Business Bureau ensures that consumers interact with companies and agencies that both uphold strict standards of ethics in customer service as well as deliver consistent, reliable services to those consumers.  The BBB encourages trust among consumers.  Accordingly, DaBrian Marketing Group was granted an excellent rating through criteria that include the company’s response to feedback, the company’s level of transparency, as well as the current age of the company.

In gaining accreditation from the BBB, DaBrian Marketing demonstrates their commitment to their clients and their adherence to strict ethical values.  This accreditation encourages a transparency on behalf of DaBrian Marketing Group.  This transparency concerns all of the projects, tasks, and milestones of each client that are produced and facilitated by DaBrianMarketing Group.  These services – as well as any products such as websites, designs, and reports – are delivered to clients with full disclosure by an agency that functions on the value of integrity.

President and CEO, Daniel Laws gave the following statement:  “The accreditation is a symbol of our level of transparency and quality service to our clients and prospective clients – while reinforcing our emphasis on digital marketing and validation of our strategies that impact clients’ revenues.”

Through this recent accreditation, the Better Business Bureau has declared that DaBrian Marketing Group is a trusted company that consistently delivers informative, dynamic, and original results to its clients.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency.  DaBrian Marketing Group is focused on providing original and strategic digital marketing solutions for businesses that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing, and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, call 610.743.5602.