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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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marketing automation

Measuring B2B Marketing

5 Tips to Measuring B2B Marketing Initiatives

March 19, 2018 by Daniel Laws

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation, mobile devices, and more. According to Biznology, today’s sales process takes about 22% longer than 5 years ago. So, how does your business measure the effectiveness of sales and marketing campaigns?  Below is a brief list of tips to …

Read more5 Tips to Measuring B2B Marketing Initiatives
Pipedrive

DaBrian Marketing Partners with Pipedrive to Deliver Integrated Sales and Marketing Solution

January 17, 2018 by Dabrian Marketing Group

DaBrian Marketing Group added Pipedrive to its suite of client solutions. The strategic move will help area businesses improve their lead nurturing processes and accelerate sales cycles by fully integrating their marketing automation platforms and customer relationship management (CRM) systems. DaBrian will provide configuration, integrations, support and consulting to better align sales & marketing efforts …

Read moreDaBrian Marketing Partners with Pipedrive to Deliver Integrated Sales and Marketing Solution
Marketing Automation

What is Marketing Automation?

September 25, 2017 by Daniel Laws

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, 51% of companies are currently using this tactic. With more than half of B2B …

Read moreWhat is Marketing Automation?
Team work fist pump

Your Business Technology as Marketing – Mike Sutton, Guest Blogger

May 9, 2017 by Dabrian Marketing Group

Check out this educational guest-blog post and video from Mike Sutton at TS Tech. Would you go out to a business mixer or shoot a promo video in a dingy old shirt? Of course not, because you know your appearance sends a message about your professionalism and competence. But what about your operations process? Or …

Read moreYour Business Technology as Marketing – Mike Sutton, Guest Blogger

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