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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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b2b sales

Measuring B2B Marketing

5 Tips to Measuring B2B Marketing Initiatives

March 19, 2018 by Daniel Laws

The business-to-business (B2B) sales and marketing roles are continuously evolving because of social selling, marketing automation, mobile devices, and more. According to Biznology, today’s sales process takes about 22% longer than 5 years ago. So, how does your business measure the effectiveness of sales and marketing campaigns?  Below is a brief list of tips to …

Read more5 Tips to Measuring B2B Marketing Initiatives

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