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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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ROAS

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Humanizing B2B Marketing for Better ROAS

May 1, 2017 by Daniel Laws

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time …

Read moreHumanizing B2B Marketing for Better ROAS

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Reading, PA, 19605 

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