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4 Fixes For Your (Painfully) Outdated Website

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Websites have advanced a lot in just a few short  years. In the ’90s, businesses simply aimed to set up online presences, resulting in an Internet full of electronic brochures. Since then, marketers have improved both the functionality and aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and better outcomes for business owners.

The corollary for marketers is that with advances come heightened consumer expectations. Potential buyers increasingly need more from websites than basic transactions and facts about their favorite brands. They want to shop, learn, and play on their own terms, in a fun, user-friendly, and convenient format. Oh, and one more thing: they want all of that from their mobile devices, and they want it right now.

What Does This Mean For You?

It means that if your business hasn’t retooled its website in a while, you’re probably sending the wrong message to potential customers. And by sending the wrong message, we mean you’re losing customers to a competitor. Someone who is more fun, more user-friendly, more convenient, more mobile-responsive, and more “right now”.  Luckily for you, we’re willing to take the time to outline a few ideas to fix your painfully outdated website:

1. Clean Up Your Site

Fast Fact: “94% of negative feedback for websites is design related”

If you’re like most of our new clients, you can probably find everything you need on your own website. And if you’re like most of our new clients, your potential customers probably can’t find a thing. That’s because when you build up a website over time, you begin to lose the intended structure. Your page organization fails to highlight newly released product lines . Links lead to 404 errors. Posts get housed under random categories. For the business owner, it’s just part of a growing business. For maximizing your website traffic, it’s a mess.

The problem is that your site might make sense to you and your team (after all, you made the mess) but your audience is probably lost. So have a fresh set of eyes look over your website. Within 5 seconds of landing, can she tell exactly what your company does? Can she find the blog? Subscribe to the blog? Give her a product description to “purchase” – how long does it take her to find, view, and watch a product video? How many broken links and outdated bits of information did she encounter in her journey? If just imagining this scenario is painful, consider a (free) website audit to discover simple ways to clean up your site.  

2. Speed Up Page Load times

Fast Fact: “A 1 second delay correlates to a 7% reduction in conversions”

Customers no longer tolerate websites with slow load times. You can test the load times of pages and identify the bottlenecks with a number of online tools. You need these tools because your website is a lot slower than you think it is. You’re probably reading this blog on a desktop computer at work (i.e. you’ve got a fast, stable Internet connection). But how would it render on a spotty 3G connection? That’s where you might be losing the people who have better things to do than wait for your site to load.

Resist adding bandwidth-hogging (and annoying) features like videos or music that auto-load. Pick and choose design elements that highlight product features and engage readers – without slowing down your site. That amazing copy you wrote can only sell your product or service if the page renders. And if you have a hero video, 13 images and myriad design elements on the home page, readers never get that far. The best thing you can do is keep your landing page(s) simple. If a reader finds that landing pages take too long to load, that reader is probably going to hit the back button and shop with a competitor, instead.

3. Make It Mobile Friendly

Fast Fact: “57% of all US online traffic comes from smartphones”

How does your site look on a smartphone screen? Here’s one better: how does your site look on an iPhone X compared to an iPhone 6? If you don’t know the answer to those questions, you’re taking a big risk with your website. Customers increasingly rely on mobile devices for browsing. Many of our clients now get over 60% of their traffic from mobile channels. That means that whether browsing, shopping, or scheduling, your customers are probably doing it from their phones.

A mobile-friendly website is crucial to convert these users. Either have your site professionally redesigned for mobile or use one of the many responsive templates out there for WordPress, SquareSpace, or Weebly. Our design and marketing teams can review your bounce rates in Google Analytics (because you DO have Google Analytics code on your site, right?) to tell you what pages to focus on. Next, consider your contact us, make an appointment, and other lead generation forms. We haven’t even seen them yet but I bet they are too long, too free-form, and too hard to complete on a small screen.

Your best bet is to work with a digital agency that adheres to a mobile-first philosophy. The old practice of designing a website for desktop and then tweaking it for the mobile experience, later,  is no longer good enough. Ask your current design team for their thoughts on accelerated mobile pages (AMPs) for your site. (If their answer at any point includes a blank stare, contact webdesign@dabrianmarketing.com).

Accelerated mobile pages are part of an open source initiative that allows developers to create web pages that load quickly on mobile browsers. If your website has a lot of different stories, products, and articles combined with high (or volatile) website traffic, AMP functionality could greatly improve your performance on mobile devices. 

4. Refresh Your CMS

Fast Fact: “82% of customers have a more positive view of a company after reading custom content”

If you’re still relying on your website designer to update content on your site, you’re already behind the competition. Your marketing team should be able to add information to your site through an easy-to-use content management system (CMS), like WordPress. You should have multiple portions of your site updated regularly with current news, upcoming events, and recent blog posts to ensure that new traffic becomes repeat traffic.

Get more value from your CMS by implementing a process to review and update leading plug-ins. Plugs-ins are bits of software that can be uploaded to expand the functionality of your site. If you can imagine a way to extend and enhance your site, someone else probably has, too. And there is probably a plug-in to accomplish it.

Finally, grant multiple people the ability to post custom content. You can assign some to create content and others to review and approve it before it goes live. You can also outsource work to contractors, giving them limited rights to partitioned areas of your site. It takes a little bit of time and effort to get the most from your CMS, but in the end, the timeliness of content and ease of updates ensure a better experience for prospects, customers, and marketers alike. 

Wrapping It Up

The user experience needs to be the forefront of your thought process when updating your website. It needs to be a friendly, smooth-sailing, information-packed adventure that leads prospects toward a conversion. Having an updated site can make all the difference between “I don’t have time for this” and “I’m ready to checkout”.

Once you’ve refreshed your site, set a few dates to review it each year. Keep an eye on other websites and note the things they’re doing that you’d like to see on your own site. Pay attention to the way other companies interact with their customers through their websites, and emulate the best practices that might work for your business. Sooner or later, the competition may even start to emulate you.

Using the information provided here will give you insight and a starting point to fix your outdated website. But if you need a more comprehensive plan to update your business’s website, reach out to our team to discuss our free site audit process.

In the meantime, we love a good laugh, so feel free to share your frustrations with outdated websites. Tell us about it in the comments below!

How To Do Lead Generation Via Pay Per Click?

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Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which triggers your ad via your keywords and other targeting settings. Finally, assuming your ad gets their click, the Landing Page and experience on your website. If you really want leads it is important that this journey is clear and painless, otherwise your potential leads will be leaving you for one of your competitors.

While the customer journey starts with a search, the marketer’s building process should begin with the desired outcome (Goal/Conversion) and work backwards.

Step 1: What is a PPC “Lead” for You?

Great, you want to generate Leads! What is a “Lead” to you?

  • Form Submission
  • Contact Us
  • Phone Call
  • Subscriber
  • Social Media Follower
  • Other

Step 2:, Why should People Become a Lead for You? (Enticing Valuable Offer, Feature, and/or Benefit)

  • Free Offer/Trial
  • Downloadable Content
  • Discount Offer
  • Unique Feature/Benefit
  • Other

Step 3: How Are Users Becoming Leads? Create A Great User Experience

Let’s say you decided that your Leads are Trial Request and you are offering a 30 Day Free Trial. This answers the “What” and and “Why” in Steps 1 & 2. Now is the How? This includes the information needed to start the free trial (your form) and the content (contextual and visual) on your landing page.

A few things to keep in mind to boost your Conversion Rate:

  • Optimize for Keywords (will help with PPC Quality Score)
  • Design for Mobile First
  • Only Ask for Information that is Truly Needed (less form fields = more submissions)
  • Keep It Simple – Build for Fast Loading

Step 4: Drive Traffic & Get Clicks (Not the Same Thing)

Finally diving into Ads. If you want form submissions focus on Ads that lead to your landing page. However, if your desire is phone calls, make sure to create Call Only Ads. These Ads will only show on devices that can make a phone call and a click will open their phone/call app with your phone number ready to go. While this counts and is charged the same as a Click the user is never sent to your site.

Tips for writing Lead Generating Ad Copy:

  • Use Your Customers Words (Not Industry Jargoon)
  • Focus on the Problem You Solve
  • Highlight Features & Benefits
  • Use Clear Call To Action (this is for Ad Copy and Landing Pages)
    • Call Now
    • Request Info
    • Claim Offer
    • Download Content

After your Ads are ready to go, make sure you are using all the appropriate Ad Extensions (call, message, location, callout, site links, etc.) that will help you not only get additional Clicks, but help capture the lead

Step 5: Target Your Ads - Keywords and Intent

Last step – get you Ad in front of the correct audience. Yes, this includes more than keywords (learn more about all ppc targeting options), but for simplicity let’s use keywords to uncover intent. Since this blog is focused on Lead Generation, you will want to focus on keywords that reveal that the customer is in the research phase of the purchase process. Include search terms such as “reviews”, “best”, or “how to do…”.When it comes to keywords, Negatives are wonderful. Searchers for Brand Names, discounts, deals, or unrelated terms will help you prevent wasting your marketing budget on Clicks that are doomed from the start.

As a quick review, make sure that throughout the entire set up process you stay focus on your goal which is to generate leads. This will ensure that your message to the future customer is consistent from keyword to ad Copy through to the Landing Page.

Quick Backwards Review of the PPC Lead Generation Steps:

5. Use Keywords that show user intent that aligns with a lead generation goal

4. Highlight Problem Solving Features & Benefits in Ads with Clear CTAs

3a. Lead Searchers to Landing Pages that are User (and Mobile) Friendly

3b. Short Concise Forms that Only Capture Required Info

2. Promote an Enticing Offer that cannot be refused

1. Know Your Desired Outcome!

Seems simple try Google Ads or Bing Ads for yourself, or if you have any questions don’t hesitate to ask via comments.

What action do we want them to take? This is where we are falling short. We are just conveying info. Let’s direct them to subscribe for future blogs or something with more meat on the bone.

2019 Actions to Increase Online Sales

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The end of 2018 is quickly approaching and most of us are planning for 2019. One of the most common goals for the New Year that we are hearing from our clients is the need to increase online sales with digital marketing. The competition will only increase in 2019 – but so will the opportunities for sales growth. Here are my recommendations to increase online sales and to make 2019 your best fiscal year yet!

Prepare for the Voice Search Explosion

Voice Search is rising with the additions and enhancement of products like Google Home mini and voice-enabled digital assistant users. Voice search will become a more important part of the online sales process. Get the facts on voice search statistics, create an action plan, and prioritize your action to improve the user’s experience on mobile devices and to increase online sales.  

Get on the Inbound Marketing Bandwagon to Attract Potential Customers

Inbound marketing is a strategy that utilizes content marketing, blogs, events, SEO, social media and more to create brand awareness and attract potential customers. A good inbound marketing strategy requires keyword research and personas to create relevant content to attract new customers. The blogs and social post should focus on ways to attract new customers. For example, researching frequently asked questions and creating your own unique content so that your brand is there to answer the questions.

Stay in Front of Potential Visitors with Valuable Content

Once you have attracted potential customers with inbound marketing, stay in front of them with video and display ads to get them to take action. According to ComScore, 64% of web visitors are more likely to buy a product online after watching a video. We have added software and staff to support the growing requests for a video. An example would be an online form to receive a discount coupon. You can use the contact information on the form to send email campaigns in the future. The contact information should go into a customer database.

Invest in Amazon Advertising in 2019 for More Online Sales

If you are selling products online than you need to be investing in Amazon. Amazon is the largest search engine for finding products and that trend will continue in 2019. I would recommend that you start by building your Amazon store and optimizing your Amazon Product Listings to improve your conversion rates. Check out Amazon Advertising offers several solutions to find, attract, and engage customers ranging from Sponsored Ads to Video Ads.

Activate Your Database with Email Marketing Campaigns

You have successfully gotten potential customers to subscribe to blogs, receive discounts and promotions of your products or services. It’s time to activate your customer database with drip email campaigns or marketing automation. Segment your audience to improve the effectiveness of the email marketing campaign. For example, you can target local customers with in-store sales to increase your total revenues.

Cross-Sell & Upselling to Increase Your Bottom Line

Cross-selling is a sales technique used to get a customer to spend more by purchasing a related product for something that a customer already bought. I get this all the time when I purchase a pair of shoes and the online retailer shows me the matching belt and socks.

Upselling is a sales technique of inducing the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. For example, you intended to purchase the basic model and the sales rep sold you on the deluxe model with the 3-year warranty.

Both of these sales techniques can be implemented in-store or ecommerce website. Some of the ecommerce websites offer apps to help with the cross-sell and upselling features. I have seen the use of live chats to upsell. For in-store purchases, giving away a reward or an incentive to increase cross-selling and upselling.

Look Before You Leap in the Actions to Increase Online Sales

Before you just go implement all of these actions at once, I would recommend that you determine which action align with your 2019 goals and objectives. Let’s be realistic, some of these action items require time, money, and people to execute which are limited. I would encourage you to pick 1 or 2 of the 2019 actions to increase online sales per quarter.

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6 Essential Shopify Apps For Medium Size Retailers

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If you’re an online store owner using Shopify, there are so many ways you can make your life easier.

There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start.

Luckily for you, we’ve come up with a list of 6 essential apps to have if you’re a Shopify store owner. Check out our list below to get inspired.

Recommended reading: The 5 Questions Everybody’s Asking About Shopify

Mailchimp for Shopify

Email marketing is an effective way of connecting with your customers — once you’ve got them subscribed to your mailing list, you can grab their attention with awesome offers and direct them to your store.

Having an email subscription tool like Mailchimp is super handy if you’re a medium size retailer. By now, you’ve climbed a few rungs up the entrepreneurial ladder, grown your store a bit more, and now you’re looking at ways to maintain existing relationships and build new ones.

Email marketing is a great way of doing this, and Mailchimp is the best of the best when it comes to email marketing tools.

The Mailchimp for Shopify app lets you integrate your Mailchimp account with your Shopify store easily. From here, you can import your customer information and use purchase data to create targeted email and ad campaigns that boost sales.

Facebook Store

You’re definitely missing out on potential leads if you leave out social media as a selling platform for your store. Facebook isn’t just good for advertising you know!

If you’re an established medium size retailer, then the Shopify Facebook Store app is perfect for you.

Sometimes people just won’t want to click through to your site. This is detrimental to your conversion rates — you’ve spent the time generating leads, and now you’ve fallen at the last hurdle.

Facebook Store lets you showcase your products or services on your store’s Facebook page and post collections to your timeline to highlight products. You can also build engagement around your items by tagging them in photos, which shoppers can click on to buy.

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo is a cool — and free! — Shopify app that helps store owners to generate and leverage product reviews.

The majority of US customers consult reviews or ratings before making a final purchase. In this digital age, consumers want to know how they can trust online retailers, and how the quality of the product they are purchasing will be guaranteed. It’s fair enough — after all, you can’t physically inspect the product until you’ve received it, and that’s after you’ve parted with your well-earned cash.

That is where customer reviews and testimonials come in. They’re essential to building trust, and help to advise customers on the details and quality of your items. Yotpo helps you collect reviews, photos and Q&A from your customers, and compiles it into content for your site. This is essential for building trust in your store and increasing your online sales.

ReferralCandy

Apparently, every happy customer will tell nine more. Using a referral app to make the most of this lead generation opportunity saves you from missing out!

ReferralCandy is a really interesting Shopify app which you can use to incentivize customers to refer their friends to you. You decide what your referral incentive is — whether it’s coupons, exclusive offers or cash.

The app contains a dashboard where you can track referral information and metrics, as well as optimize your referral program. They’ll also chuck in automated reward delivery and referral reminder emails for good measure. (ReferralCandy integrates with Mailchimp so that you can track emails and referral campaigns).

Plug in SEO

This free Shopify app is essential to any medium size retailer. Maybe you’ve started up your own small online business, or you’ve bought a Shopify business and you want to scale up?

Plug in SEO is the difference between your business successfully growing or stagnating as a small online store.

You might sell the most awesome products at an incredible price, but unless your online store is search-friendly, you’re not going to generate enough web traffic to your site to make a decent profit.

Luckily, PIug in SEO can help to optimize your site to ensure that you’re ranking as high on the search engine results page as you can..

The app automatically checks for SEO problems with your page titles, descriptions, structure and much more, and flags them for you. They then give you clear and simple explanations, fix instructions and code to sort the problems out. A must-have for any medium size retailers out there.

Data Export - Reports

If you want to be successful in ecommerce, then you’re going to have to invest in a decent accounting app for Shopify.

As a small business owner, you’ve probably downloaded Xero or QuickBooks Online to sync your orders and refunds and run some financial reporting. These are brilliant for small retailers but can quickly become expensive for medium size retailers because of extra costs such as payroll services.

If you want to up your accounting game, then try out Data Export.

Data Export has received many great reviews on the Shopify app store. It’s got some great accounting and reporting features, and you benefit from setup and customization by Data Export’s reporting experts. For scalability, it’s a lot more friendly than other apps, and has a load of awesome features perfect for midsize businesses.

As you can see, there are some amazing Shopify apps available to you as a medium size retailer. These are 6 of the best — ones that we think are essential to your success as an ecommerce entrepreneur. They can help you with everything from SEO to accounting to marketing and more — all things that you need to get right as a midsize store owner.

Are there any that you’d add to our list? Let us know in the comments below.

Victoria Greene is a freelance writer and branding consultant who is passionate about sharing her knowledge and helping store owners get the best return on their ecommerce businesses. For all the latest on developments in ecommerce, marketing, and design, check out her blog, Victoria Ecommerce.

A Beginner’s Guide to Customer Relationship Management (CRM) Software

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“The secret to all victory lies in the organization of the non-obvious.”

 -Marcus Aurelius

You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The main reason they fall short is that they are not able to collect, track, and organize customer data in a useful way.

This is where an appropriate Customer Relationship Management (CRM) solution can help. We’re here to explain what a CRM solution is, why you should use one, and highlight the pros and cons of three of the most popular CRMs in the marketplace today.

What is a CRM tool?

A CRM is a tool developed to help you manage all of your company’s interactions with current and potential customers. The primary purpose of a CRM is to better understand your customers and improve your relationship with them. CRM systems collect and organize customer data in a neat and timely manner so that you can go back to it and use the information when needed.

But what kind of data and information does it track? That’s entirely up to your unique sales and marketing goals. At a general level, it can track phone calls, messages, and mailings. Some of the more specific uses can including delivering what data is usable versus what is detrimental. Still not convinced about CRMs? Well, we will explain some reasons why it would be ideal to have one in your growing business.

Why should I use CRM?

1. Optimizing Efficiency
CRMs can keep track of multiple forms of data and customer information. In most cases, this can lead to the development of more accurate reporting and more efficient strategies. With the recorded data, analysts can study actions taken and recognize what works better to drive desired results. Did mailing current or potential customers create higher revenues? Which campaigns were the most effective? Which channel generated the highest ROI? Knowing the answer to these questions helps sales managers reallocate time and marketing managers reallocate budget.

2. Improving Relationships with Customers
This was a given: CRMs were originally designed to improve the relationships between employees and customers. All CRM software has features which automate processes entering every bit of data on a lead that would be tedious work if done manually. Sales representatives especially benefit from these features since they can maintain more constant contact with their client lists and devote more time to the hottest prospects. Similarly, sales reps give their low maintenance clients a little TLC – with minimal time investment – by showing that they have not thrown them on the back burner while pursuing other opportunities.

3. Tracks Performance of Agents
Sales managers benefit the most from CRMs mostly because of their ability to track the progress and activity done by agents. We all have targets to meet, be it earnings, total sales, the number of calls made, or office visits. CRMs help managers keep track of the activity and performance data for their direct reports and manage it accordingly.

Business owners can benefit from CRM tracking capabilities as well. Owners can view and understand how their agents are performing which can lead to the development of intelligent strategies. CRMs make employee schedules visible and help compare those who have been closing the highest or lowest number of deals for the company.

What is the best CRM software?

There are plenty of CRMs available across the internet, and it is essential to know which are user-friendly, simple, and effective. We chose three of the most commonly used CRM platforms and listed their Pros and Cons, below.

1. Pipedrive

Pros

  • Mobile app
  • Multiple pipeline creation
  • User-Friendly
  • Helpful guidance

Cons

  • No lists of new leads and contacts
  • Manually adding activity and updating information
  • Paid subscriptions

2. Hubspot

Pros

  • Free
  • Live Chat
  • Better Insights into customer interaction
  • Can be used with other CRMs

Cons

  • Lack of Flexibility
  • Lightweight and cant handle large sales team

3. SalesForce

Pros

  •       Customizable dashboard
  •       Easy to navigate
  •       Social capabilities

Cons

  •       Pricing
  •       Uncontrolled administration
  •       Problematic technical support

What's Next?

It’s very beneficial for any company to integrate CRMs into their sales and marketing data as it helps you turn that data into actionable insights. Giving you the assurance of having an organized and trackable system that will let you take your sales and marketing initiatives in an informed direction. With a quality CRM, you will see your sales team reach new heights.

If you have further questions about CRMs or want to know more details, then contact us or leave a comment below! Further info can be obtained directly from the platform websites:

https://pipelinecrm.com/

https://www.hubspot.com/products/crm

https://www.salesforce.com/crm/crm-for-small-business/

The 5 Questions Everybody’s Asking About Shopify

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Increased internet access means one thing for your business: it’s easier than ever to make money online. A variety of ecommerce platforms are now available to connect merchants with potential customers. Popular choices include WooCommerce, Shopify, BigCommerce, and X-Cart, but which one is the best for you?

The most popular ecommerce platform on the Internet is Shopify. Shopify is great if you’re just starting out in ecommerce. The platform makes setting up your online store simple and painless. With Shopify, anybody can become successful selling products online. Here you can find the answers to some of the most common questions people have about Shopify.

Shopify

How Shopify Works

Unlike other retailers, the Shopify merchant (you) doesn’t need to have their own inventory. Instead, you’re able to buy a product from another retailer after the customer places an order for it. This is a model called drop-shipping. This is great if you are starting out with little in terms of money or products. The retailer ships the products to the customer without you ever coming in contact with them. Shopify then pays you the difference.

What if you already have an existing line of products you want to sell? Great! Shopify can still work for you. Also, if you’re worrying whether or not the platform is secure, worry no longer. Shopify uses the most advanced security features in the industry, meaning yours and your customers’ money is safe. Shopify is a fantastic platform for getting a website up and running to give your business an online presence.

What To Sell On Shopify

The most important decision you will make for your Shopify store is picking a product to sell online. If you already have products, you can use what you know about your business and transfer it to ecommerce. If you’re going with the drop-shipping model, we recommend choosing a specific niche. For example, sell men’s golf clothing instead of all kinds of men’s clothing. This will keep your store from being buried under all the others selling broad categories of products.

How To Make Money On Shopify

You need to take the different products and prices of your competitors into account when running your ecommerce store. You should also put your best foot forward in terms of marketing. This is in order to attract enough clicks and impressions to keep your sales numbers up. Social media, SEO and Google Ads are all good ideas in terms of marketing since competition in ecommerce is high.

Make Money on Shopify

How To Set Up A Shopify Store

The Shopify platform makes it very easy and intuitive to start building your store. After creating your Shopify admin account, the first thing you need to do is start adding products. You add a product by going to the Products page, clicking “Add Product,” and entering a title and description.

Once all your products are added, you then need to pick a theme for your site. Pick a theme that you think best represents what you’re selling. For example, you don’t want to use a black-on-black theme to sell flower seeds. Finally, you must choose a URL that your customers can reach your store from.

DaBrian Marketing recommends that you use words in your URL that are relevant to what you are selling. If you want to sell flower seeds you should include either “flower” or “seeds” in your URL. This is so customers who click on a link to your site know what they’re getting into. There are detailed instructions on all of these steps on the Shopify website.

From this point, it’s all about organizing your ecommerce store for the customer. You should make your site as easy to use as possible so customers can find exactly what they’re looking for. This is an extremely important aspect of your online store. You’ll miss out on a ton of sales if the customer can’t find what they’re looking for.

You also have to think about making your website mobile responsive. A mobile-friendly design is extremely important in today’s market. Nowadays more people surf the Internet on their phones than on a desktop! Making your site the best it can be requires knowledge of web development and design. You can find free tips and resources for these areas in other DaBrian blog posts such as our recent articles on WordPress and Content Management Systems.

How To Find Shopify Stores

For the potential customers reading this, there are countless stores on the Shopify platform that sell a variety of products. You can find anything from clothing, watches, and eyewear to teas and electronics — and that’s just for starters. There are plenty of blog posts and resources available to help you find the perfect store for your needs. If you want to open your own store, it’s also a good idea to check out others that are successful. Shopify even gives out awards for the stores it considers the best in specific categories.

In conclusion, Shopify is a great option for people new to ecommerce. It’s simple, effective, and popular with people looking to shop online. With good marketing and strategy, you too can become an ecommerce success story!

Still have questions about Shopify or ecommerce as a whole? Contact us today or leave a comment below!