DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
If you’re an online store owner using Shopify, there are so many ways you can make your life easier. There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start. Luckily for you, we’ve come up …
In my last blog post, I went over how to use the popular ecommerce platform Shopify. Today, we’ll focus on another popular ecommerce tool used by millions of online stores: WooCommerce. WooCommerce is a free WordPress plugin used to power a large portion of the ecommerce industry. It can be easily applied to any WordPress …
Increased internet access means one thing for your business: it’s easier than ever to make money online. A variety of ecommerce platforms are now available to connect merchants with potential customers. Popular choices include WooCommerce, Shopify, BigCommerce, and X-Cart, but which one is the best for you? The most popular ecommerce platform on the Internet …
On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen Johanson, Head of Industry for Retail at Google and Alex Chen, Product Marketing Manager at Google Shopping, did a great job presenting 3 major problems the shoppers and retailers face online, and steps that retailers can take to remedy …
Reading, PA – August 23, 2017– Penske Racing Shocks hand builds high-performance shock absorbers tailored to customer’s needs, and they wanted their website to match that performance. Perpetually driven to be the best at everything they do, Penske Racing Shocks gave DaBrian Marketing Group the green light to create a new Ecommerce website design and …
Omnichannel marketing is about ensuring that ecommerce & retail marketing strategies are geared toward enabling customers to purchase on any channel. Often there is some confusion about omnichannel versus multichannel marketing. It is my opinion that multichannel marketing is more specific to the tactical efforts of a campaign while omnichannel marketing is based on an …
Building an Ecommerce website requires extensive planning to account for every detail; the product feed, the filtering system, and just the right amount of bandwidth to power a large site. From personal experience, many unknown issues may arise especially depending on the size of the business’ inventory. So, plan for the known and for the …
You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing …
What’s the first thing that pops into your head when developing your company’s Ecommerce website? Are you concerned about the design aesthetically? Or, is it the content on the pages? While these are certainly important, your primary focus should be creating a mobile-friendly site with a quick and easy purchase process. The Rise of Mobile …
