You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase
Target LinkedIn Profiles on Bing Ads
What is Bing Ads with Linkedin Profile targeting? Microsoft is combining the advertising ability of Bing Ads and the profile information on LinkedIn
How To Do Lead Generation Via Pay Per Click?
Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include
Introducing Responsive Search Ads
How Responsive Search Ads Are Transforming Ad Writing Google Marketing Live 2018 event was only a few weeks ago. One of the “big” announcements was a
Before You Use Google AdWords…
Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your
To Bid Or Not To Bid on Your Branded Keywords?
As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead
Google’s Retail & Ecommerce Marketing Event Recap
On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen Johanson, Head of
The Simple Complexity of Pay Per Click (PPC) Advertising
Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search Manager at DaBrian
Gk Elite Case Study – Conversion Tracking Using Google Adwords
You Can't Improve What You Can't Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients.