Author Archive

Google’s Retail & Ecommerce Marketing Event Recap

On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen Johanson, Head of Industry for Retail at Google and Alex Chen, Product Marketing Manager at Google Shopping, did a great job presenting 3 major problems the shoppers and retailers face online, and steps that retailers can take to remedy

August 23, 2017 by Justin Miller
 

The Simple Complexity of Pay Per Click (PPC) Advertising

Does PPC Advertising Even Work? True Story: Recently, I was told that Pay per Click (PPC) advertising does not work. As the Search Manager at DaBrian Marketing, I was naturally curious as to why the person had renounced paid online advertising. After having a longer conversation with this person, I found out that his/her existing

March 20, 2017 by Justin Miller
 

Gk Elite Case Study – Conversion Tracking Using Google Adwords

You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing

January 17, 2017 by Justin Miller
 

Grow Your Ecommerce With PPC Remarketing

The U.S. Commerce Department reports that web sales (Ecommerce) have been increasing 10+% year over year since 2010. Last year (2015), web sales were over $300 billion and are expected to exceed $500 billion in the next 5 years. As a retailer, are your online sales rising with the industry or are you losing out

November 14, 2016 by Justin Miller
 

Pay Per Click Ad Copy Writing Just Got… (Easier?) Longer

PPC ad copy character limits have been one of the most challenging components of Pay per Click. Google AdWords has announced/released Expanded Text Ads (ETA). While this new update to the Ad format gives advertisers more characters to use, does it make this challenge any easier? The new Ads increase the character limit on the

September 12, 2016 by Justin Miller
 
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