Author Archive

How To Do Lead Generation Via Pay Per Click?

Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which triggers your ad via your

December 12, 2018 by Justin Miller
 

Introducing Responsive Search Ads

How Responsive Search Ads Are Transforming Ad Writing Google Marketing Live 2018 event was only a few weeks ago. One of the “big” announcements was a new Search Ad Format – Responsive Ads. This is still within Beta, but will be fully available soon. Whether you are able to begin testing Responsive Search Ads now,

August 3, 2018 by Justin Miller
 

Before You Use Google AdWords…

Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your

June 13, 2018 by Justin Miller
 

To Bid Or Not To Bid on Your Branded Keywords?

As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead to Organic/Free clicks” is definitely the most common. But what if it doesn’t… what if a search for your brand leads to a competitor’s sale? Let’s say a

April 9, 2018 by Justin Miller
 

Google’s Retail & Ecommerce Marketing Event Recap

On Wednesday, August 16th, Google provided some great tips, insight, and advice to retailers regarding ecommerce marketing. Kristen Johanson, Head of Industry for Retail at Google and Alex Chen, Product Marketing Manager at Google Shopping, did a great job presenting 3 major problems the shoppers and retailers face online, and steps that retailers can take to remedy

August 23, 2017 by Justin Miller
 
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