DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale …
What is lead generation? HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads. According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective …
