DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale …
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to a variety of single-variable test samples in order to improve response or conversion rates. An example would be to test two different subject lines of an email campaign. A/B testing …
