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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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conversions

Identify Your Leads & Customers

Business Leads & Conversions – What’s The Difference?

October 21, 2020 by Justin Miller

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of  E-commerce, an online sale …

Read moreBusiness Leads & Conversions – What’s The Difference?
Google Analytics Graph

See “Green” with Google Analytics

May 1, 2013 by Dabrian Marketing Group

Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …

Read moreSee “Green” with Google Analytics
Drive Web Traffic To Your Site

A/B Testing (Split Testing) to Convert More Online Customers

May 9, 2012 by Daniel Laws

What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to a variety of single-variable test samples in order to improve response or conversion rates. An example would be to test two different subject lines of an email campaign. A/B testing …

Read moreA/B Testing (Split Testing) to Convert More Online Customers
Track Conversions

3 Tips to Track Conversions More Effectively

March 21, 2012 by Dabrian Marketing Group
Read more3 Tips to Track Conversions More Effectively

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DaBrian Marketing Group
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Suite 2, #203
Reading, PA, 19605 

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