While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to
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Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures
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What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to
3 Tips to Track Conversions More Effectively