As a fellow marketer, I bet we both can agree that it seems like we can never get caught up with emails. Our inbox is flooded with random people or
5 Ways to Get Customer Insights from Google Analytics & MailChimp
Businesses are always attempting to understand customer behaviors more accurately. MailChimp (email marketing service) provides businesses with the
Why Landing Page Testing Solutions Are Needed
You never get a second chance to make a good first impression. This is especially true when it comes to website landing pages. These pages should be
5 Lessons for Successful Internet Marketing
Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the
A/B Testing (Split Testing) to Convert More Online Customers
What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to