DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing …
SEO + PPC = $ Hi. I’m Danny Laws, principal owner of DaBrian Marketing Group. DaBrian Marketing Group is a digital marketing agency. We focus on everything from web design, to social media, Pay per Click, inbound marketing, SEO as well as google analytics, and we are Google AdWords partners. Today I want to talk …
Businesses are always attempting to understand customer behaviors more accurately. MailChimp (email marketing service) provides businesses with the ability to send promotions, automated follow-up emails, and a lot more. Unfortunately, it doesn’t automatically connect the email marketing metrics with your website’s Google Analytics metrics to gain an understanding of what people did after clicking a …
What’s all this Hoot-n-Holler about Hootsuite? Hootsuite is a social media management program which helps consolidate a variety of social media platforms into one location. From Twitter to Facebook to LinkedIn and even YouTube, Hootsuite gives us the ability to check posts, images, comments, reviews, likes, hashtags, and more all on the same page. We …
Potential customers are searching for your products and services on Google. While you have invested in SEO (search engine optimization) and are acquiring organic traffic, you could be reaching more customers with PPC (pay per click). The problem is: where do you begin? Keywords, Ad Copy, Bids, Match Types, Ad Extensions, Landing Pages, Budgets, Placements, …
Discover the Advantages AdWords and Working With a Google Partner Agency Can Have On Your Business DaBrian Marketing Group, LLC will hold a sponsored Google AdWords Event for businesses to discover the many benefits of Google AdWords and learn how working with a trusted Google Partner agency can help increase their leads and sales.The Google …
When it comes to social media marketing and putting together a social strategy, there is a lot of social media advice out there, which may cause your head to spin. While some advice out there is relevant and your company should follow in that direction, there is some social media advice you should not follow. …
Good morning. My name is Daniel Laws, and I am the Principal Owner of DaBrian Marketing Group, an advertising agency in Reading, PA. I’ve been fielding a few questions around Enhanced Ecommerce reporting with Google Analytics.
Put Your Retail Metrics & Ecommerce Analytics Into Context There are so many metrics to help businesses improve sales, but there is so little time for the VP of Marketing or Sales. Let’s take a look at a few retail marketing metrics or ecommerce analytics to help you gauge success and improve your sales in-store …
