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Search Engine Optimization (SEO)

5 Steps You Can Take Today to Bring More Traffic to Your Website

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Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering insight about your target audience. More traffic to your website builds your credibility on the web. It’s important to drive quality traffic that will impact lead generation and sales.

Create a Blog Editorial Calendar & Write Your First Blog Post

A blog is a regularly updated web page that is typically run by an individual or small group and is written in an informal or conversational style. Create a blog schedule or an editorial calendar that zeros in on your target audience questions, concerns, and challenges.

I recommend that the blog editorial calendar include who is responsible for writing, idea topics, and due dates.  Start out small with 1 blog per month then make adjustments based on your goals.   Consider how you will distribute the content to increase the likelihood that it will get into the hands of potential customers.  

 

69% of businesses attribute their lead generation success to blogging. (Source: HubSpotⓇ)

 

 

 

Download Calendar

Develop a SEO Plan to Increase Traffic from Google & Bing

Search Engine Optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.  SEO techniques include content creation, linking, site navigation, local business listings, site speed and more.  Develop a SEO plan that is specific to your business situation.  

Start by getting an SEO or website audit.  The website audit will provide information on website issues that are hurting your position in the search engine results. You can get a free evaluation of your website:

 


The local business profiles on Facebook®, Google My Business®, Yelp®, and Bing Places® also attract more local customers.  These business profiles should include reviews, maps, services, a link to your website, and a description of your business.  This information is used to populate local listings and provide directions to your local business.

Try the Yext business listing scan to review your business listings. 

According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don’t (76% vs. 46%) Source: Google

Start Social Media Posting on Relevant Platforms

Social media enables users to create and share content, career interests, ideas and to  participate in social networking conversations.  What social media networks are your existing customers using?  Share information that is useful to your customers.  Use polls to get their feedback on your products and services.  

Use social media as a distribution channel for your blog editorial calendar.  I recommend adding a post to your Google My Business profile so that it stands out from others.  Use social media management tools such as Hootsuite®, Buffer®, and SproutSocial® to schedule your posts. 

LinkedIn’s number of users in the U.S. reached 160 million, making it the country with the most users in the world. (Statista, 2020)

Social Media Post Calendar

Launch a Paid Search or Social Media Campaign

Paid Search or pay-per-click (PPC), search engine advertising, and sponsored listings are often used to define ad types such as Google Ads (formerly Google AdWords), Google Product Listing Ads, Google Shopping Ads®, and Bing Ads. Paid social media display advertisements or sponsored marketing messages on popular social media platforms and target a specific sub-audience.

Define the goals of the paid search or social media campaign before starting your campaign.  Consider the type of ad campaign that would be most likely to succeed.  For example, if you are selling ecommerce products, I recommend a shopping campaign.  Create the campaign for your target audience that  minimizes cost and improves results. 

If you are already running a campaign, get a free paid search audit to improve your return on investment. 

In 2019 the U.S. was the largest global market based on mobile advertising spending. (Statitsa, 2019)

Create Content for Your Target Audience

Content is high quality, useful information that communicates a story presented in a contextually or visually relevant manner with the goal of soliciting emotion and engagement.  The content can be used as part of social media posts and added to your website for SEO. 

Create content that is useful to your potential customers and target audience.  For example, I recommend video demonstrations, product guides, flyers, and brochures.  These content pieces must be accessible via a mobile device. 

70% of marketers are actively investing in content marketing. (HubSpot, 2020)

Combine Tactics to Increase Your Web Traffic Today

The increase in website traffic provides businesses with more opportunities to sell products or services. A one-size-fits-all model will not achieve your target results. All of these ideas are connected and will have a greater likelihood of achieving success when used in combination with each other

Understand where your business is going and measure if and how you are increasing traffic. Look to understand what is working and the impact that it is having on your sales. If you need any help, give us a call or check out our other blog posts on these topics.

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Why doesn’t my business rank number #1 on Google?

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You just built a new site but it is not ranking well in Google search results. You want to know why your business doesn’t appear on the first page on Google, right? Did the web design company account for Google ranking factors?

Below is a list of SEO ranking factors you’ll need to follow to rank #1 on Google:

1. Technical SEO Signals for Google

Take a look at the content optimization elements for better search engine rankings. These include, but are not limited to:

  • Use keywords in the page titles.
  • Use keywords in the page titles.
  • Create a unique meta description for each page.
  • Use keywords in image alt tags.
  • Use Schema Markups to tell Google what kind of content you are creating.
  • Use Accelerated Mobile Pages (AMP) to make your pages faster.

Making these changes or improvements can help your user experience. Google uses artificial intelligence to better rank web pages (aka RankBrain). It uses signals such as click-through rate, bounce rate, and time on site to rank pages.

2. Other Opportunities to Rank (SERP Features)

The Zero Position on the Search Engine Results Page is generally for the SERP features. A SERP feature is any result that is not a traditional organic listing. These features include Google Ads and Product Listing Ads, Instant Answers, Local Packs, Image Carousels, Featured Snippets, Top Stories, Reviews, AMP etc. Here is a list of SERP features and examples.

Listing Ads

Listing Ads

Instant Answers

Instant Answers

Local Packs

Local Packs

Local Packs

Image Carousels

Local Packs

Featured Snippets

Top Stories

Top Stories

Reviews

Reviews

Identify opportunities to get listed in the SERP features. You can see some of these opportunities on a keyword ranking report from tools like Moz or SEMRush. It will help you to appear above the traditional organic search results. It gives your business the opportunity to win relevant traffic to your site.

3. Google My Business

Google My Business is a free business profile that lets business owners easily connect with customers across Google Search & Google Maps. According to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. These signals are the business name, address, telephone number, primary category, and website.

Google My Business Logo

Being active on your profile by postings, responding to messages, and reviews will also help. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

Don’t just create a Google My Business profile, proactively use it! Share posts, list your products or services, show your menu,and engage with customers for Google reviews. You can use the “Insights” to see how people found your business and what action they took such as visits to your site, request for directions, or calls.

4. Duplicate Content

Duplicate Content can be either exactly duplicate or closely similar text that appears on multiple pages on the internet. Ideally you don’t want to have duplicate content on your site. It splits the value of the content to the duplicate page instead of one page to rank well.

Search Engines, just like actual people don’t want to read the same thing multiple times. Try putting things into your own words or writing the content from a different perspective.

SEO Tools such as Moz, SEMRush, and ahrefs can help you to identify duplicate content. Some of these tools provide guidance on how to resolve technical SEO issues. Google Search Console can also help and gives information to “avoid creating duplicate content”.

5. Create, Add Or Update Your Content

Content can be in the form of blog posts, infographics, videos, quizzes, etc. When content creation is done effectively, it will help you rank for specific keywords and improve the click through rate to your site. Consider the content length and how the piece of content will be used or deliverable to your audience.  

In many cases, new content often leads to Google re-indexing and listing your content into the search engine results. New content can help to bring new people to your site and keep people coming back which gives your website more authority on the search engines. 

6. Mobile-Friendly

As of July 1, 2019, mobile-first indexing is enabled by default for all new websites. The older or existing sites are informed by Google Search Console of the date when your site has been switched to mobile-first indexing. Google Search Console is a free tool that will help you to measure your website’s search traffic, performance, fix issues, and get into Google search results.

So, your new website should be designed for a mobile user experience before designing it for the desktop version. If you have an older site, you should proactively identify and implement mobile improvement to prepare your site for mobile-first indexing.

According to Google, 94% of people with smartphones in the United States search for local information on their phones. 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. If you are not mobile-friendly, your business is missing out on the opportunity to win new customers. Test your site with Google’s Mobile Friendly test, see the results of your site’s mobile version, and take action!

Mobile Responsive

7. Loading Speed

In July 2019, Google announced that page speed will be a ranking factor for mobile searches. Based on data from Alexa, web pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

Try the PageSpeed Insights tool for information to make your web pages fast on all devices. By improving your site, it should help your local SEO and help people searching for your business.

PageSpeed Optimization

Resource: PageSpeed Insights

8. Social Media

Google uses social signals to determine which websites are active and tells them which sites should rank higher. Social signals are interaction metrics on social platforms such as likes, dislikes, shares, votes, views, etc. Search your competitor by name, you will likely see their social media accounts after their company domain in the search engine results. It’s another opportunity for your brand name to appear in the results. It can help to protect your brand by claiming, monitoring, and communication on social platforms.

Create and use your social media accounts to share information with potential and existing customers. You can use social media to promote jobs and promotion without an advertising budget. Some businesses even use social media for customer service and proactively get product or service reviews on Facebook.

9. Backlinks - Fans or Votes of Confidence

Backlinks to your site are important because they represent a fan or vote of confidence from one website to another. The more links you have to your web page or site the more likely the search engine will rank and show your site on the search engine results page (aka SERP).

If all SEO ranking factors are equal between your business and a competitor, high value backlinks can give you a competitive advantage to rank number 1. Create a content marketing strategy to assist in your backlinking or link earning campaign. Content marketing is focused on creating, publishing, and distributing content for your target audience online. Good content often leads to backlinks and sharing of the content.

10. Unsecured or Not Accessible to Search Engines

Your website should be secured with a SSL certificate. According to John Mueller at Google, it’s a “light-weight ranking factor” and it is great for the users because it implies the site is safe for usage.

Use robot.txt files tell Google where to go for information on your site. You should make sure that you have an XML sitemap and add it to your Google Search Console so Google can access the pages for indexing.

You want to make it easy for Google to find and get your content so you can rank higher in the search engines. If you use WordPress, SmartCrawl and Yoast plugins will set-up a sitemap for you. If not, check out XML-Sitemaps.com to generate a sitemap. If someone manages your site, confirm that the XML sitemap has all of your web pages in it and use the Open robots.txt tester to make sure you are not blocking content from Google.

Conclusion

The list of seo ranking factor you need to rank #1 will continue to evolve. The list is a good start to improve your ranking. I would recommend that you continue to monitor your ranking and overall organic search traffic to see what is having an impact on your business. Put together key performance metrics to gauge progress and the goals of your SEO.

Stay up-to-date on Google algorithm changes.

Get a Free SEO audit to see if your site has these items implemented. If not, hire an SEO agency or SEO consultant to resolve any issues.

The Power Of Voice Search And Its Effect On Your Business

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As all digital marketers know, search engine optimization (SEO) is a key component in a marketing strategy and one that is constantly changing. For example, when Google’s algorithm to prioritize websites that have been optimized for mobile users was implemented, we saw the entire industry pivot towards a “mobile-first” strategy to prevent any penalties handed out by the new algorithm.

So what’s next you ask? Voice search. Yes, that’s right, voice search. Don’t be surprised how this relatively new SEO trend could affect your visibility and credibility as a business in 2020 and beyond.

Woman using Amazon Echo

What Is Voice Search?

Voice search, or search by voice, is the ability to speak to a device – be it smartphones, laptops, or smart home devices – to make a request or search for information, rather than your standard text-based search. The voices inside these many devices are called voice assistants.

Some current examples of voice assistants are:

A voice assistant on countless Amazon products such as Echo, Echo Show, and FireTV.

A voice assistant on Google products like Google Home, Google Mini, and Google Home Hub.

A voice assistant on Apple products such as iPhones, iPads, and Apple Watch.

To develop a sound SEO strategy in 2020, it’s important to understand the power of voice search and how to optimize it for your business. According to Google’s CEO, Sundar Pichai, around 20 percent of search queries are done by voice. More people these days use their voices to search for information for two reasons: it’s faster, and it’s natural. Not only do people use voice to search for information, but they also use it for the following:

  • Play music
  • Play games
  • Shopping
  • Set daily reminders
  • Make a phone call

Case and point, voice is here to stay and there is no way around it. It is not optional!

How Will Voice Search Affect My Business?

As I mentioned in the beginning, voice search is currently not a part of Google’s algorithm however it is still dictating current search results. Voice search queries often yield different results than if the user had typed in a text-based search. SEO wise, it’s a good idea for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium. According to experts in voice search, content must be optimized for voice. It needs to be more direct and conversational so it will be synced with search queries. This will help boost traffic by staying relevant and more visible to consumers.

Who Uses Voice Search?

According to an article by AllBusiness, people of all ages have used voice search for a source of information. However, the data also highlights the need for local businesses to utilize voice search to target younger customers:

  • 76% of consumers ages 18 to 34 had used voice search to find information for a local business within the last year.
  • 64% of consumers ages 35 to 54 had used voice search to find information for a local business within the last year.
  • 37% of consumers ages 55 and older had used voice search to find information for a local business within the last year.
Person using Google Mini

What Industries Are Most Affected by Voice Assistants?

Statistics show people use voice for mostly food-related requests.

  • Restaurants/cafés (51%)
  • Grocery stores (41%)
  • Food delivery (35%)
  • Clothing stores (32%)
  • Hotels/bed and breakfasts (30%)

Some of the things they may be doing, while asking for these industries, are checking inventory, checking business hours, or even making a purchase.

Typical Actions Taken By Voice Search Consumers

Voice search drives action for local businesses, much like a call-to-action button on a web page. Here are the possible outcomes after someone does a voice search:

  • 28% of consumers call the business.
  • 27% visit the business’s website.
  • 19%visit the business in person.
Woman talks to phone

Is Alexa The Future?

Voice search has been a useful tool for many people for many many years and many more to come in the future. As more people interact with them on a day to day basis, it’s only a matter of time before it becomes the number one source of information. This increase can make or break a business. The earlier you start, the more likely successful your company will be. 

Subscribe for more information or get a quote for SEO for voice search.

What Are Your Digital Marketing Priorities for 2020?

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What are the key digital marketing trends for 2020 that your business needs to consider to generate more traffic, leads, and revenue? What should be a priority in your digital marketing strategy? Here are a few digital marketing trends that suggest where savvy managers should invest their time and resources next year:

  • Capture the Zero Position in Google Search to Get Found
  • Content Marketing, Creation, and Distribution like a Rockstar
  • Customer Retention with Marketing Data & Segmentation to save money
  • Use Artificial Intelligence with Digital Marketing for efficiency

Now, let’s dive a little deeper into what we mean and why you should care.

Optimizing for Zero Position on the Search Engine Results Page (SERP)

The zero position refers to the first Google search engine results that appear above the organic search (SEO) listings. It’s sometimes called a featured snippet, rank zero, or P0.  By optimizing for the zero position on the search engine results page (SERP), you can steal relevant traffic from your competition and appear above them in the top SEO results.

Average CTR of Featured Snippets

It sounds really easy, right? Not really, the content you create should be part of a bigger content marketing strategy. You’ll need to consider the intent, keywords, difficult to rank, search volume and customer experience while providing content that dominates the zero position. The most common types are content are:

  1. Answers to Questions (Who, What, When, Where, and Why)
  2. How-tos or instructions
  3. Definitions
  4. Comparisons
  5. Price/Cost Breakdowns
  6. Best of Lists
  7. Frequently Asked Questions

Don’t forget to add a call to action to the content.

Changing of Content Marketing, Creation, and Distribution

Content Marketing will continue to evolve in 2020. User and search intent will drive content creation and development with data being collected to provide better results through machine learning or artificial intelligence. Customers want to receive content tailored to their interests and needs. Your competition is going to focus more on catering to voice searches via mobile and smart speaker devices.

The creation of content should be in different formats to accommodate the user’s intent, personalization, voice search, and to increase your chances to appear in the featured snippets. Use the content that is delivering results and distribute it across platforms in a way that is helpful to your audience.

Improving Customer Retentions with Data & Segmentation

It takes less money to keep your existing customers happy so we recommend more effort into the middle and last stages of the buyer’s journey. Happy customers tend to tell their friends and provide referrals to help increase revenue. They are also more likely to give your direct and honest feedback about issues to improve your brand.

Be sure to keep them informed on your organizational changes or processes that would impact your relationship through email marketing or engage with them on social media. By collecting data and segmenting your customers, you have an opportunity to save costs while delivering on your products and services.

Leveraging of Artificial Intelligence for Digital Marketing

Artificial Intelligence (AI) has been used in digital marketing going back to 2013 with Facebook. Here is a list of the most common uses of AI in digital marketing:

  • Voice Search
  • Programmatic Media Buying
  • Ad Targeting
  • Re-targeting
  • Marketing Automation
  • 1:1 dynamic emails
2020 Digital Marketing Trends - Artificial Intelligence (AI)

Prioritize from the list and develop an action plan to implement. Using one or more of these could help to increase relevant traffic to your website, get more leads, and improve your overall revenue growth.

Don’t have the time or expertise to keep up! We keep up with the digital marketing trends so you don’t have to. Give us a call to learn more about 2020 digital marketing trends that will impact your business. 

Conclusion

The 4 digital marketing trends for 2020 is not a complete list. You will be on the right track if you start by optimizing for zero position, use content marketing more strategically, improve customer retention, and use artificial intelligence with digital marketing when the opportunity is available.

We wanted to identify the trends that would improve your site traffic, help you to generate more leads, and increase your sales within budget. It’s also important to understand the digital marketing trends and how they will impact the competitive landscape.  

Want more information on the top 2020 digital marketing trends?  Check out the list of references:

4 Major Marketing Trends for 2020 and Beyond on Entrepreneur

What’s new? What’s next? 6 essential marketing trends for 2020 – Smart Insights

Top Marketing Trends For 2020 – Forbes

What Is A Local Business Listing?

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What is my "local listing" and why does everyone want to manage it?

Businesses often get phone calls and emails offering “local listing” management. If you work at one of these businesses, I’m sure you have a few questions about what exactly you’re being offered. Before we discuss what a local business listing is, let’s start with why you might want to check and maintain your business’s local listings. Here are some compelling consumer behavior statistics to consider:

  • 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)
  • 30% of mobile searches are related to a location. (Google, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
  • Nearly one-third of all mobile searches are location-based queries. (The SEM Post, 2016)

Essentially, it’s very important to manage your local listings, especially if you’re a local business that relies on local awareness of what you do. Think of how often you’ve searched for things like “chinese restaurants near me” or “gas station near me.” When people want to find goods or services locally, they use a search engine every time. With good SEO practices, you can grab the top spot for a local search query and increase your organic traffic by leaps and bounds.

Local Business listing

Local Listing Management is about getting found more often by people searching for your services locally!

Often times businesses register and claim their local listing with Google, along with a Google My Business page. This is a great first step! Google My Business allows business owners to choose what appears on the Knowledge Panel for their business. The Knowledge Panel is the box full of information about a business that appears on the right-hand side of your screen on the Google search results page.

Knowledge Panels are more likely to appear for searches with local intent, which is why it’s important — especially for small businesses — to stay on top of their Google My Business profile.

In addition to the business owner, Google also receives data from many other sources. In a recent “Whiteboard Friday” video, David Mihm, Director of Local Search Strategy for SEOMoz explains how Google generates its business listings. David’s whiteboard video is one of the most concise explanations of the online directory entry creation. It’s worth watching!

There are hundreds of business directories online that all come with the opportunity for through traffic and lead generation. It is important to keep your “N.A.P.” — business name, address and phone number — consistent across all directories. This is very important and affects your search rankings, especially locally. Also important to keep consistent is the inclusion of your website’s URL. You want to link to at least your homepage on each of your local listings so you don’t miss any opportunities for referral traffic. Google My Business also gives the option of making posts from your profile, just like on social media. These can be used for promotions, events, or just general bits of information that your business would like to present to those users who find it through Google.

The process of keeping all of this information up to date can be very tedious. Keep in mind in addition to your NAP, directories often want images, videos, business descriptions, customer reviews, website links, category your business fits in, accurate hours, etc. Often — for a business owner or marketing executive — keeping up with all these directory listings is simply time prohibitive. This is why business will often employ a marketing agency for their local SEO services.

If you would like to learn more about Local Listing Management services offered by DaBrian Marketing Group contact us today!

6 Essential Shopify Apps For Medium Size Retailers

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If you’re an online store owner using Shopify, there are so many ways you can make your life easier.

There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start.

Luckily for you, we’ve come up with a list of 6 essential apps to have if you’re a Shopify store owner. Check out our list below to get inspired.

Recommended reading: The 5 Questions Everybody’s Asking About Shopify

Mailchimp for Shopify

Email marketing is an effective way of connecting with your customers — once you’ve got them subscribed to your mailing list, you can grab their attention with awesome offers and direct them to your store.

Having an email subscription tool like Mailchimp is super handy if you’re a medium size retailer. By now, you’ve climbed a few rungs up the entrepreneurial ladder, grown your store a bit more, and now you’re looking at ways to maintain existing relationships and build new ones.

Email marketing is a great way of doing this, and Mailchimp is the best of the best when it comes to email marketing tools.

The Mailchimp for Shopify app lets you integrate your Mailchimp account with your Shopify store easily. From here, you can import your customer information and use purchase data to create targeted email and ad campaigns that boost sales.

Facebook Store

You’re definitely missing out on potential leads if you leave out social media as a selling platform for your store. Facebook isn’t just good for advertising you know!

If you’re an established medium size retailer, then the Shopify Facebook Store app is perfect for you.

Sometimes people just won’t want to click through to your site. This is detrimental to your conversion rates — you’ve spent the time generating leads, and now you’ve fallen at the last hurdle.

Facebook Store lets you showcase your products or services on your store’s Facebook page and post collections to your timeline to highlight products. You can also build engagement around your items by tagging them in photos, which shoppers can click on to buy.

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo is a cool — and free! — Shopify app that helps store owners to generate and leverage product reviews.

The majority of US customers consult reviews or ratings before making a final purchase. In this digital age, consumers want to know how they can trust online retailers, and how the quality of the product they are purchasing will be guaranteed. It’s fair enough — after all, you can’t physically inspect the product until you’ve received it, and that’s after you’ve parted with your well-earned cash.

That is where customer reviews and testimonials come in. They’re essential to building trust, and help to advise customers on the details and quality of your items. Yotpo helps you collect reviews, photos and Q&A from your customers, and compiles it into content for your site. This is essential for building trust in your store and increasing your online sales.

ReferralCandy

Apparently, every happy customer will tell nine more. Using a referral app to make the most of this lead generation opportunity saves you from missing out!

ReferralCandy is a really interesting Shopify app which you can use to incentivize customers to refer their friends to you. You decide what your referral incentive is — whether it’s coupons, exclusive offers or cash.

The app contains a dashboard where you can track referral information and metrics, as well as optimize your referral program. They’ll also chuck in automated reward delivery and referral reminder emails for good measure. (ReferralCandy integrates with Mailchimp so that you can track emails and referral campaigns).

Plug in SEO

This free Shopify app is essential to any medium size retailer. Maybe you’ve started up your own small online business, or you’ve bought a Shopify business and you want to scale up?

Plug in SEO is the difference between your business successfully growing or stagnating as a small online store.

You might sell the most awesome products at an incredible price, but unless your online store is search-friendly, you’re not going to generate enough web traffic to your site to make a decent profit.

Luckily, PIug in SEO can help to optimize your site to ensure that you’re ranking as high on the search engine results page as you can..

The app automatically checks for SEO problems with your page titles, descriptions, structure and much more, and flags them for you. They then give you clear and simple explanations, fix instructions and code to sort the problems out. A must-have for any medium size retailers out there.

Data Export - Reports

If you want to be successful in ecommerce, then you’re going to have to invest in a decent accounting app for Shopify.

As a small business owner, you’ve probably downloaded Xero or QuickBooks Online to sync your orders and refunds and run some financial reporting. These are brilliant for small retailers but can quickly become expensive for medium size retailers because of extra costs such as payroll services.

If you want to up your accounting game, then try out Data Export.

Data Export has received many great reviews on the Shopify app store. It’s got some great accounting and reporting features, and you benefit from setup and customization by Data Export’s reporting experts. For scalability, it’s a lot more friendly than other apps, and has a load of awesome features perfect for midsize businesses.

As you can see, there are some amazing Shopify apps available to you as a medium size retailer. These are 6 of the best — ones that we think are essential to your success as an ecommerce entrepreneur. They can help you with everything from SEO to accounting to marketing and more — all things that you need to get right as a midsize store owner.

Are there any that you’d add to our list? Let us know in the comments below.

Victoria Greene is a freelance writer and branding consultant who is passionate about sharing her knowledge and helping store owners get the best return on their ecommerce businesses. For all the latest on developments in ecommerce, marketing, and design, check out her blog, Victoria Ecommerce.