DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of E-commerce, an online sale …
What is lead generation? HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads. According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective …
Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly vulnerable right now. Brick-and-mortar retailers are looking for new ways to sell amidst a number of physical challenges; doctor’s offices are looking to assuage doubts about in-person visits; and online businesses want to attract …
In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …
Inbound marketing is the methodology of attracting customers by creating valuable and relevant content experiences tailored to potential customers. The process of inbound marketing requires your content to be tailored toward your target audience and buyer personas and their needs. Inbound marketing forms a connection by solving problems that your potential customers have. What is …
You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase traffic to your website? Search Engine Optimization (SEO), Social Media, Email Marketing, Paid Advertising, etc… Where should you start??? Here are a few questions to consider: …
A great digital marketing agency can increase traffic to your website, leads to your sales reps, and revenues for your business. For example, an agency with expertise in running paid ad campaigns can refine your Google Ads targeting so that your business earns $2 in revenue for every $1 spent. But how do you know …
You just built a new site but it is not ranking well in Google search results. You want to know why your business doesn’t appear on the first page on Google, right? Did the web design company account for Google ranking factors? Below is a list of SEO ranking factors you’ll need to follow to …
Online marketing shouldn’t be about guessing, but too often that’s what we have to do when trying to predict what our customers really want and how to make them buy. Certainly we can sometimes make educated guesses by looking at separate data from all of our different marketing channels, but there’s still some A/B testing …
