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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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Digital Marketing

Identify Your Leads & Customers

Business Leads & Conversions – What’s The Difference?

October 21, 2020 by Justin Miller

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of  E-commerce, an online sale …

Read moreBusiness Leads & Conversions – What’s The Difference?
2021 Lead Generation

2021 Top Lead Generation Tools

October 8, 2020 by Daniel Laws

What is lead generation? HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads.  According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective …

Read more2021 Top Lead Generation Tools
Coronavirus Marketing

3 Ways Businesses Are Changing Their Marketing Due To COVID-19

September 8, 2020 by Michael Sanders

Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly vulnerable right now. Brick-and-mortar retailers are looking for new ways to sell amidst a number of physical challenges; doctor’s offices are looking to assuage doubts about in-person visits; and online businesses want to attract …

Read more3 Ways Businesses Are Changing Their Marketing Due To COVID-19
Transition Marketing Staff and Hand Over

How to Transition Marketing Staff and Hand Over the Reins

August 19, 2020 by Daniel Laws

In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …

Read moreHow to Transition Marketing Staff and Hand Over the Reins
Inbound Marketing Buyers Journey

What is Inbound Marketing?

August 7, 2020 by Daniel Laws

Inbound marketing is the methodology of attracting customers by creating valuable and relevant content experiences tailored to potential customers. The process of inbound marketing requires your content to be tailored toward your target audience and buyer personas and their needs. Inbound marketing forms a connection by solving problems that your potential customers have. What is …

Read moreWhat is Inbound Marketing?
Drive Web Traffic To Your Site

Drive Web Traffic With Paid Digital Advertising

February 28, 2020 by Justin Miller

You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase traffic to your website? Search Engine Optimization (SEO), Social Media, Email Marketing, Paid Advertising, etc… Where should you start??? Here are a few questions to consider: …

Read moreDrive Web Traffic With Paid Digital Advertising
Find the Right Digital Marketing Agency in Reading, PA

5 Steps To Find The Right Digital Marketing Agency

February 21, 2020 by Michael Sanders

A great digital marketing agency can increase traffic to your website, leads to your sales reps, and revenues for your business. For example, an agency with expertise in running paid ad campaigns can refine your Google Ads targeting so that your business earns $2 in revenue for every $1 spent. But how do you know …

Read more5 Steps To Find The Right Digital Marketing Agency
Google Rank number 1

Why doesn’t my business rank number #1 on Google?

February 5, 2020 by Dabrian Marketing Group

You just built a new site but it is not ranking well in Google search results. You want to know why your business doesn’t appear on the first page on Google, right? Did the web design company account for Google ranking factors? Below is a list of SEO ranking factors you’ll need to follow to …

Read moreWhy doesn’t my business rank number #1 on Google?
AdRoll Featured image

Improve Your Brand, Sales and Improve Customer Loyalty With AdRoll

December 5, 2019 by Daniel Laws

Online marketing shouldn’t be about guessing, but too often that’s what we have to do when trying to predict what our customers really want and how to make them buy. Certainly we can sometimes make educated guesses by looking at separate data from all of our different marketing channels, but there’s still some A/B testing …

Read moreImprove Your Brand, Sales and Improve Customer Loyalty With AdRoll

CONTACT INFORMATION

DaBrian Marketing Group
3535 N. 5th Street HWY
Suite 2, #203
Reading, PA, 19605 

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