• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Get A Quote
  • 610.743.5602
  • Schedule A Meeting
DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

  • About
    • Team
    • Careers
    • Work
  • Branding
  • Digital Marketing
    • HubSpot Agency
    • Content Marketing
    • Email Marketing
    • Inbound Marketing
      • Inbound Marketing Plans
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Our Work
    • Hosting & Maintenance
  • Blog

SEM

Drive Web Traffic To Your Site

Drive Web Traffic With Paid Digital Advertising

February 28, 2020 by Justin Miller

You have a great looking website, but this is not Field Of Dreams. Just because you built it does NOT mean people will come. So, how do you increase traffic to your website? Search Engine Optimization (SEO), Social Media, Email Marketing, Paid Advertising, etc… Where should you start??? Here are a few questions to consider: …

Read moreDrive Web Traffic With Paid Digital Advertising
Google Ads

Before You Use Google AdWords…

June 13, 2018 by Justin Miller

Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your …

Read moreBefore You Use Google AdWords…
Pay Per Click Advertising

The Most Important PPC Metrics You Are Not Using

December 11, 2013 by Justin Miller

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR), Cost per Click (CPC), Conversions Rate (CR), Cost per Conversions (CPA – A is for Acquisition.) After the calculated metrics, Quality Score and Avg. Position have been shown to be very important in generating Clicks …

Read moreThe Most Important PPC Metrics You Are Not Using
Pay Per Click Advertising

Importance VS Urgency in PPC Advertising

August 28, 2013 by Justin Miller

A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent matters were those that needed a decision within a short period of time. Important things were those that are crucial and must get done to accomplish a goal or task. …

Read moreImportance VS Urgency in PPC Advertising
Pay Per Click Advertising

Achieve PPC Success by Working Backward

July 10, 2013 by Justin Miller

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …

Read moreAchieve PPC Success by Working Backward
Pay Per Click Advertising

PPC Advertising Battle: AdWords Vs adCenter

May 17, 2012 by Justin Miller

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option? Although Bing and Yahoo combined do not compare to Google’s daily search volume, their paid advertising via Microsoft adCenter might be a cheaper alternative that could generate a higher …

Read morePPC Advertising Battle: AdWords Vs adCenter
mobile seo graphic

Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions

April 11, 2012 by Daniel Laws

What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise sources, such as databases, intranet sites, and/or directories that is searchable to defined audiences. Enterprise Search differs from traditional web search by indexing data or documents from sources such as file systems, emails, or document management …

Read moreIncrease Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions

The Cost of a Low Quality Score

January 4, 2012 by Justin Miller

Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad Rank, and Ad Rank is Max CPC Bid multiplied by Quality Score. This means that there are two factors that decide what position your PPC ads are shown – 1) How much …

Read moreThe Cost of a Low Quality Score
Pay Per Click Advertising

Testing Changes in PPC Advertising

August 24, 2011 by Justin Miller

As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being tested include placement, layout, ad extensions, images within text ads, and more.Descriptions of each follow: Placement It has been reported that text ads have been spotted with the organic results on search …

Read moreTesting Changes in PPC Advertising
  • Go to page 1
  • Go to page 2
  • Next

CONTACT INFORMATION

DaBrian Marketing Group
3535 N. 5th Street HWY
Suite 2, #203
Reading, PA, 19605 

  • 610.743.5602
  • Mon - Fri: 9AM - 5PM
Contact Us
Web Support

RESOURCES

  • Case Studies
  • White Papers
  • eBooks
  • Small Business Resources
  • Our Blog

MARKETING

  • Financial Services
  • Health & Wellness
  • Ecommerce & Retail
  • Business 2 Business
  • Business 2 Consumer

VISIT OUR LOCATION

  • Get Map & Directions

CONNECT WITH US

Facebook Instagram Linkedin Rss Twitter Youtube

Copyright © 2023 DaBrian Marketing Group  •  All Rights Reserved  •  Privacy Policy

Scroll Up