Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your
The Most Important PPC Metrics You Are Not Using
Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR), Cost per
Importance VS Urgency in PPC Advertising
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent
Achieve PPC Success by Working Backward
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option?
Increase Productivity and Leverage SEO/SEM Beyond Search for Enterprise Search Solutions
What is Enterprise Search? Enterprise Search (ES) is typically defined as the practice of creating content from multiple enterprise sources, such as
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad Rank, and Ad Rank
Testing Changes in PPC Advertising
As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being
Bing Gets Creative: Testing Ad Placement with adCenter
Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though there are