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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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DaBrian Marketing Group, LLC. Offers Businesses the Opportunity to Learn More About Online Advertising

September 16, 2016 by Dabrian Marketing Group

DaBrian Marketing Group, a Google Certified Partner, will hold a Google Connect education event provided by a Google employee on September 28, 2016. Reading, Pennsylvania – DaBrian Marketing Group, LLC, leaders in online advertising and digital marketing solutions, will host a Google Connect event from 11:30am to 1:30pm on September 28, 2016. The event will …

Read moreDaBrian Marketing Group, LLC. Offers Businesses the Opportunity to Learn More About Online Advertising
Pay Per Click Advertising

The Most Important PPC Metrics You Are Not Using

December 11, 2013 by Justin Miller

Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR), Cost per Click (CPC), Conversions Rate (CR), Cost per Conversions (CPA – A is for Acquisition.) After the calculated metrics, Quality Score and Avg. Position have been shown to be very important in generating Clicks …

Read moreThe Most Important PPC Metrics You Are Not Using
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3 Steps to a Successful Strategic PPC Campaign

June 14, 2012 by Justin Miller

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along side of the search results, when you use Google, Bing, or other search engines. PPC can be a very powerful form of advertising. Google and Microsoft often brag about its …

Read more3 Steps to a Successful Strategic PPC Campaign
Pay Per Click Advertising

PPC Advertising Battle: AdWords Vs adCenter

May 17, 2012 by Justin Miller

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option? Although Bing and Yahoo combined do not compare to Google’s daily search volume, their paid advertising via Microsoft adCenter might be a cheaper alternative that could generate a higher …

Read morePPC Advertising Battle: AdWords Vs adCenter
Pay Per Click Advertising

Testing Changes in PPC Advertising

August 24, 2011 by Justin Miller

As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being tested include placement, layout, ad extensions, images within text ads, and more.Descriptions of each follow: Placement It has been reported that text ads have been spotted with the organic results on search …

Read moreTesting Changes in PPC Advertising
AdWords

Google AdWords’ New Targeting Options

July 7, 2011 by Justin Miller

Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius method. Although this method is easier to set-up and visualize, it may not be as precise. However, select exact city location with a radius can still be very effect and efficient. Your options are either …

Read moreGoogle AdWords’ New Targeting Options
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Be Relevant to Searchers with Dynamic Text

May 18, 2011 by Justin Miller

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help your quality score and cause your ad to stand out more with bold text, but it also keeps you relevant with people searching for your products and/or services. If your keywords are …

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