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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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Bing Ads

Coins and a clock

Save Time and Money with Bing Ads Updates

September 24, 2014 by Justin Miller

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface …

Read moreSave Time and Money with Bing Ads Updates
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Why A Low Quality Score Shouldn’t Get You Down

May 14, 2014 by Justin Miller

Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy among your keyword, ad copy, landing page, and your competitiveness, which is mainly shown by your Click through Rate (CTR). There are huge differences in how these seemingly similar Quality …

Read moreWhy A Low Quality Score Shouldn’t Get You Down
Pay Per Click Advertising

Achieve PPC Success by Working Backward

July 10, 2013 by Justin Miller

If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …

Read moreAchieve PPC Success by Working Backward
One Page Business Plan

Rebranding of adCenter & Search Alliance

September 26, 2012 by Justin Miller

I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering this exam for free as part of its rebranding promotion, which includes the renaming of adCenter to Bing Ads and Search Alliance to Yahoo! Bing Network. Offering something for free is always good …

Read moreRebranding of adCenter & Search Alliance
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3 Steps to a Successful Strategic PPC Campaign

June 14, 2012 by Justin Miller

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along side of the search results, when you use Google, Bing, or other search engines. PPC can be a very powerful form of advertising. Google and Microsoft often brag about its …

Read more3 Steps to a Successful Strategic PPC Campaign

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Reading, PA, 19605 

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