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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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adCenter

Pay Per Click Advertising

PPC Advertising Battle: AdWords Vs adCenter

May 17, 2012 by Justin Miller

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option? Although Bing and Yahoo combined do not compare to Google’s daily search volume, their paid advertising via Microsoft adCenter might be a cheaper alternative that could generate a higher …

Read morePPC Advertising Battle: AdWords Vs adCenter
Pay Per Click Advertising

Testing Changes in PPC Advertising

August 24, 2011 by Justin Miller

As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being tested include placement, layout, ad extensions, images within text ads, and more.Descriptions of each follow: Placement It has been reported that text ads have been spotted with the organic results on search …

Read moreTesting Changes in PPC Advertising
Why Social Media Advertising?

Bing Gets Creative: Testing Ad Placement with adCenter

July 27, 2011 by Justin Miller

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though there are some screen shots out there, I have not had the opportunity to see ads within Organic Search Results. Another change that I have noticed is the extra benefit of being the number …

Read moreBing Gets Creative: Testing Ad Placement with adCenter
Google on iPad

Be Relevant to Searchers with Dynamic Text

May 18, 2011 by Justin Miller

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help your quality score and cause your ad to stand out more with bold text, but it also keeps you relevant with people searching for your products and/or services. If your keywords are …

Read moreBe Relevant to Searchers with Dynamic Text

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