• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Get A Quote
  • 610.743.5602
  • Schedule A Meeting
DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

  • About
    • Team
    • Careers
    • Work
  • Branding
  • Digital Marketing
    • HubSpot Agency
    • Content Marketing
    • Email Marketing
    • Inbound Marketing
      • Inbound Marketing Plans
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Our Work
    • Hosting & Maintenance
  • Blog

PPC Advertising Battle: AdWords Vs adCenter

May 17, 2012 by Justin Miller
Pay Per Click Advertising

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option? Although Bing and Yahoo combined do not compare to Google’s daily search volume, their paid advertising via Microsoft adCenter might be a cheaper alternative that could generate a higher ROI for you.

Round 1 of the PPC Advertising Battle: Stats & Metrics

From my experience, there seems to be less competition and therefore cheaper prices (CPC) on adCenter. Below is a snapshot look into a client’s account on adCenter. As you can see, they had an almost 2% CTR, an Average Position within the top 2-3 spots, a CPC below $1.00, and a CPA under $20.00. Now let’s compare those performance metrics to the same time period on Google AdWords. Stats are taken for the same Date Range from Google AdWords and Microsoft adCenter. As expected, Google AdWords brought in more traffic, and therefore more conversions (7 more to be exact). However, each Click cost $0.71 ($0.07 more) and each Conversion cost $26.26 (almost $10 more.)

Round 2 of the PPC Advertising Battle: ROI

If, for example, we assume the value of each conversion is $50 each, which PPC Account has a better ROI? Microsoft adCenter is showing a Cost of $583.10 (CPA $16.66 x 35 Conversions) with a returning Value of $1750 (35 Conversions x $50 value per Conversion). That results in an ROI of $1166.90 ($1750 Value – $583.10 Cost).

Keeping the same assumption of a $50 value per Conversion, Google AdWords earned a returning value of $2100 (42 Conversions x $50 Value), but had a cost of $1102.92 (Cost/Conv. $26.26 x 42 Conversions). With that said, the ROI for Google AdWords was $997.08 ($2100 Value – $1102.92 Cost.)

In this particular case, although Google AdWords earned a 90.4% ROI ($997.08), it was trumped by Microsoft adCenter, which earned an incredible 199.9% ROI ($1166.90).

Google AdWords Vs Microsoft Adverting Battle Re-cap

Microsoft adCenter did well in Round 1 with maintaining a good CTR (almost 2%) and generating 35 Conversions. However, Google was able to out muscle Microsoft, with more than double the CTR (above 4%) as well as an additional 7 Conversions (42 in total.)

In Round 2, Microsoft adCenter came out swinging with it lower CPC and CPA (or Cost/Conversion). After multiplying the incremental costs out, it turned out to be too much for Google. Bing Ads was able to pull out the victory with a very impressive ROI of over $1,000.

If you run similar or identical campaigns on both Google AdWords & Microsoft adCenter, let us know which is performing better. Does your paid search advertising battle end the same way this one did with Microsoft earning the higher ROI?
Category: Paid Search (PPC)Tag: adCenter, AdWords, PPC, SEM

About Justin Miller

Previous Post:Drive Web Traffic To Your SiteA/B Testing (Split Testing) to Convert More Online Customers
Next Post:Picture This—The Role of Infographics in Content Marketingtaking a picture on smart phone

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sidebar

Subscribe to our Blog


Recent Posts

  • Business Leads & Conversions – What’s The Difference?
  • 2021 Top Lead Generation Tools
  • The Difference between Content Marketing and Inbound Marketing
  • 3 Ways Businesses Are Changing Their Marketing Due To COVID-19
  • DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

Categories

Archives

CONTACT INFORMATION

DaBrian Marketing Group
3535 N. 5th Street HWY
Suite 2, #203
Reading, PA, 19605 

  • 610.743.5602
  • Mon - Fri: 9AM - 5PM
Contact Us
Web Support

RESOURCES

  • Case Studies
  • White Papers
  • eBooks
  • Small Business Resources
  • Our Blog

MARKETING

  • Financial Services
  • Health & Wellness
  • Ecommerce & Retail
  • Business 2 Business
  • Business 2 Consumer

VISIT OUR LOCATION

  • Get Map & Directions

CONNECT WITH US

Facebook Instagram Linkedin Rss Twitter Youtube

Copyright © 2023 DaBrian Marketing Group  •  All Rights Reserved  •  Privacy Policy

Scroll Up