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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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measurement

Transition Marketing Staff and Hand Over

How to Transition Marketing Staff and Hand Over the Reins

August 19, 2020 by Daniel Laws

In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …

Read moreHow to Transition Marketing Staff and Hand Over the Reins

Measure to Make the Most of Your Marketing

October 23, 2013 by Dabrian Marketing Group

The secret to better business decisions isn’t magic. It’s not rocket science either. The problems of missed opportunities, wasted budgets, and ever-elusive marketing ROI can be solved using one thing—data. It’s no doubt that both traditional and digital marketing tactics have a place in the business world, but the difficulty of justification so often rears …

Read moreMeasure to Make the Most of Your Marketing
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VIDEO: Discover Marketing ROI using Google Analytics

March 29, 2013 by Dabrian Marketing Group

Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …

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Top 5 Financial Services Marketing Tips

February 13, 2013 by Daniel Laws

We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing landscape has really changed over the past decade and it’s about to get a mobile face lift and whole lot more in 2013. Below are my top five recommendations for bank & credit …

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10 Tips for the Next Generation of Digital Analysts

October 26, 2012 by Daniel Laws

Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great.  The theme of this year’s symposium was “The Next Generation of Analytics Optimization.”  We had a number of great speakers, panel discussions, sponsors, etc. We discussed common themes within the digital analytics environment such as …

Read more10 Tips for the Next Generation of Digital Analysts
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Want to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs

May 30, 2012 by Dabrian Marketing Group

The ability to measure nearly every facet of marketing campaigns and websites is nothing new. Solutions have existed for several years now and are continuously receiving updates, improvements, and new features that allow for even more in-depth analysis of customer and visitor trends. Tools like Google Analytics even allow for tracking of everything from your …

Read moreWant to Improve Your Advertising? Align Your Measurement Strategy With the Right KPIs

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Reading, PA, 19605 

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