Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which triggers your ad via your
It’s the end of 2018 and we are having a number of discussions with potential prospects and customers to plan for the New Year. What we are noticing is many of our customers & prospects don’t have high levels strategies, goals, objectives, and metrics for 2019. A few prospects don’t have projected budgets for 2019
The end of 2018 is quickly approaching and most of us are planning for 2019. One of the most common goals for the New Year that we are hearing from our clients is the need to increase online sales with digital marketing. The competition will only increase in 2019 – but so will the opportunities
If you’re an online store owner using Shopify, there are so many ways you can make your life easier. There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start. Luckily for you, we’ve come up
“The secret to all victory lies in the organization of the non-obvious.” –Marcus Aurelius You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The