Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you
Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your
If you’re in the digital marketing or analytics industry, you have probably been inundated by communication from vendors and partners regarding the General Data Protection Regulation, often referred to as (GDPR). Below, we’ve highlighted what GDPR is, why you should care, what impact it will have on your business, and what actions you need to
In the age of digital marketing, it’s hard to know where to begin or even the different avenues you can take to market your business online. In most cases, digital marketing requires businesses to hire specialists in all areas of digital marketing including PPC, SEO, Social Media, Graphic Design, and Programming, just to name a
As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead to Organic/Free clicks” is definitely the most common. But what if it doesn’t… what if a search for your brand leads to a competitor’s sale? Let’s say a