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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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DaBrian Marketing Blog: News, Insights, and Digital Marketing

Identify Your Leads & Customers

Business Leads & Conversions – What’s The Difference?

October 21, 2020 by Justin Miller

While Conversions and Leads can be the same thing, that is not always the case (nor should it be.) To simplify, let’s define each term in order to make a clear and easy distinction. Sometimes multiple Conversions occur before someone becomes an actual Lead for your business. In the case of  E-commerce, an online sale …

Read moreBusiness Leads & Conversions – What’s The Difference?
2021 Lead Generation

2021 Top Lead Generation Tools

October 8, 2020 by Daniel Laws

What is lead generation? HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.” The top priority of marketers is to capture more leads.  According to Ascend2, 49% of companies stated that increasing customer acquisition is their primary objective …

Read more2021 Top Lead Generation Tools
Content Marketing vs. Inbound Marketing

The Difference between Content Marketing and Inbound Marketing

September 30, 2020 by Daniel Laws

Content Marketing and Inbound Marketing are the same things, right?  It’s a question that I often receive from business owners, marketers, and sales executives.  Content marketing is associated with being an approach while Inbound marketing is identified as a way of doing business.  Content is an important part of inbound marketing but that doesn’t mean …

Read moreThe Difference between Content Marketing and Inbound Marketing
Coronavirus Marketing

3 Ways Businesses Are Changing Their Marketing Due To COVID-19

September 8, 2020 by Michael Sanders

Everyone has been affected by the COVID-19 pandemic, but we know that many small and medium sized businesses are feeling particularly vulnerable right now. Brick-and-mortar retailers are looking for new ways to sell amidst a number of physical challenges; doctor’s offices are looking to assuage doubts about in-person visits; and online businesses want to attract …

Read more3 Ways Businesses Are Changing Their Marketing Due To COVID-19
HubSpot Solution Partner in Reading PA

DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

August 26, 2020 by Dabrian Marketing Group

DaBrian Marketing Group of Reading PA announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. Over the past year, DaBrian Marketing Group has grown its business by incorporating inbound strategies to attract, engage, and delight …

Read moreDaBrian Marketing of Reading Becomes a HubSpot Solution Partner
Transition Marketing Staff and Hand Over

How to Transition Marketing Staff and Hand Over the Reins

August 19, 2020 by Daniel Laws

In the COVID-19 world, we’re all just trying to survive. That includes navigating remote work, medical leave, layoffs, and co-workers leaving their existing jobs for opportunities that are better for their families. Keeping all of it organized and everyone on the same page is more important than ever. That’s why we’ve put together a marketing …

Read moreHow to Transition Marketing Staff and Hand Over the Reins
Inbound Marketing Buyers Journey

What is Inbound Marketing?

August 7, 2020 by Daniel Laws

Inbound marketing is the methodology of attracting customers by creating valuable and relevant content experiences tailored to potential customers. The process of inbound marketing requires your content to be tailored toward your target audience and buyer personas and their needs. Inbound marketing forms a connection by solving problems that your potential customers have. What is …

Read moreWhat is Inbound Marketing?
website traffic

5 Steps You Can Take Today to Bring More Traffic to Your Website

July 23, 2020 by Daniel Laws

Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering insight about your target audience. More traffic to your website builds your credibility on the web. It’s important to drive quality traffic that will impact lead generation and sales. Create a Blog …

Read more5 Steps You Can Take Today to Bring More Traffic to Your Website
5 Signs Wrong Customers Reading PA

5 Signs You’re Attracting The Wrong Customers — And How To Fix It

July 15, 2020 by Michael Sanders

Understanding your ideal customer(s) is paramount to your digital marketing success and the growth of your business. Many organizations attract the wrong type of website traffic, leads, and clients. Narrowing your focus and refining your buyer personas will help you stop wasting valuable resources on the wrong types of people and enable you to bring …

Read more5 Signs You’re Attracting The Wrong Customers — And How To Fix It
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Recent Posts

  • Business Leads & Conversions – What’s The Difference?
  • 2021 Top Lead Generation Tools
  • The Difference between Content Marketing and Inbound Marketing
  • 3 Ways Businesses Are Changing Their Marketing Due To COVID-19
  • DaBrian Marketing of Reading Becomes a HubSpot Solution Partner

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