DaBrian Marketing Group, LLC
Driven By Strategy. Proven By Analytics.
Google Tag Manager is a free tool that makes it easy for marketers and IT professionals to add and update website tracking codes – including conversion tracking, site analytics, remarketing, and social media – with just a few clicks and without the need to edit your website tracking code. Google Tag Manager provides businesses with …
Good morning. My name is Daniel Laws, and I am the Principal Owner of DaBrian Marketing Group, an advertising agency in Reading, PA. I’ve been fielding a few questions around Enhanced Ecommerce reporting with Google Analytics.
Danny Laws, our principal owner, senior digital strategist, and chief dreadlocks connoisseur, covers his top tips to adopting mobile analytics*. Learn to get your strategy in gear, your solutions configured, your reporting streamlined, and more!https://www.youtube.com/watch?v=MrZ4lgPR4jc Transcript Hi, my name’s Danny Laws. I’m the principal owner of DaBrian Marketing Group. I’m also one of the co-chairs with …
Defining Sequential Messaging If you’re a follower of @DaBrianMarket or @DanielLawsJr, you have most likely seen our past tweets about sequential messaging. Sequential Messaging is generally a technique where messages are recorded in a preset order and executed individually based on the each activation of a device (tablet, smartphone, etc.). So, What’s the big deal …
What if we told you your creative resources were hindering your marketing success? What if the answers you were looking for came from free platforms and tools? What if we could help you improve your business’s entire creative process? Well, we can. And it’ll take less than 15 minutes. Learn how data is the key …
How our SEO Tools led us Astray Experience has shown that for a large portion of business owners, a glaring issue exists with the accepted perception of search engine optimization and the plethora of assistive software suites. Everyone seems to tout that high rankings and “the top spot on Google” are the primary goals associated …
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …
This time of the year we’re either busy analyzing the past year’s data for the new year or dreaming of great food, presents, and time with the family over the holiday. In keeping with both of those notions, I’ve decided to take a stab at song-writing with this fun cheesy little version of the “12 …
In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most return-on-investment via conversions. We seek to track all sorts of checkout funnels, application submissions, and newsletter sign-ups and do our best to identify what search phrases and traffic sources ultimately led visitors to those …
