• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Get A Quote

610.743.5602

Schedule A Meeting

DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

  • About
    • Team
    • Careers
    • Work
  • Branding
  • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Inbound Marketing
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Our Work
    • Hosting & Maintenance
  • Blog

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

10 Tips for the Next Generation of Digital Analysts

October 26, 2012 by Daniel Laws Leave a Comment

Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great.  The theme of this year’s symposium was “The Next Generation of Analytics Optimization.”  We had a number of great speakers, panel discussions, sponsors, etc. We discussed common themes within the digital analytics environment such as Tag Management, leveraging Statistics, utilizing Predictive modeling, and of course Big Data.

The one thing that we didn’t do was provide the next generation of Digital Analysts with tips to break into the industry or progress toward the next level of analytics optimization.

With that being said, below are my Top Ten Tips for individuals aspiring to become analysts:

  • Always Ask the Questions:

Why is this happening?
What does this mean for the business (impact)?

  • Master Your Tools

Web Analytics
Testing
Business Intelligence Tools

  • Get Involved & Stay Involved!

The Digital Analytics Association
Conferences
Seminars
Web Analytics Wednesdays

  • Read & Apply

Blogs
Books (Web Analytics 2.0, Web Analytics an Hour a Day, etc.)
Case Studies
White Papers

  • Learn or take a Statistics Refresher Course
  • Refresh or Improve your Microsoft Excel skills
  • Learn or take a refresher on MySQL
  • Learn or take a refresher on basic HTML, CSS, and JavaScript
  • Get familiar with marketing tactics and their technologies:

Pay per Click Advertising
Outbound Calling
Search Engine Optimization
Email Marketing
CRM
Social Media
Mobile
Get a Mentor

This list of ten tips should help to put an aspiring analyst on the path towards the next generation of analytics.

  1.  

Here’s what you can do next week to get started:

  • Join the Digital Analytics Association
  • Find or set up a feed to a Web/Digital Analytics Blog, and Start reading!
  • Spend a Hour Learning your Analytics Tool & Trying New Things
  • Get familiar with marketing tactics by scheduling time with a company subject matter expert, using a free trial, or volunteering to help a small business
  • Identify a Business Challenge and Ask the questions (Why & So what?)
If you thought these tips were of value, or if you think we’re missing something, feel free to leave us a comment below and let us know!

Category iconDigital Analytics,  Email Marketing Tag icondaa symposium,  digital analytics,  measure,  measurement

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe to our Blog


Recent Posts

  • 8 Key Digital Marketing Trends for 2021
  • Business Leads & Conversions – What’s The Difference?
  • 2021 Top Lead Generation Tools
  • The Difference between Content Marketing and Inbound Marketing
  • 3 Ways Businesses Are Changing Their Marketing Due To COVID-19

Categories

Archives

Footer

Contact Information

DaBrian Marketing Group
416 Blair Avenue
Reading, PA 19601

 610-743-5602
 Mon - Fri : 9AM - 5PM

Contact Us

Support

  • Industries
  • Case Studies
  • White Papers
  • Ebooks
  • Free SEO Audit
  • Free PPC Audit
  • One Page Business Plan

Newsletter

Map & Directons

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
Copyright © 2021 DaBrian Marketing Group . All Rights Reserved. Privacy Policy