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5 Steps You Can Take Today to Bring More Traffic to Your Website

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Website traffic is an important business indicator and a driver for growth. You get to see how your marketing is working while gathering insight about your target audience. More traffic to your website builds your credibility on the web. It’s important to drive quality traffic that will impact lead generation and sales.

Create a Blog Editorial Calendar & Write Your First Blog Post

A blog is a regularly updated web page that is typically run by an individual or small group and is written in an informal or conversational style. Create a blog schedule or an editorial calendar that zeros in on your target audience questions, concerns, and challenges.

I recommend that the blog editorial calendar include who is responsible for writing, idea topics, and due dates.  Start out small with 1 blog per month then make adjustments based on your goals.   Consider how you will distribute the content to increase the likelihood that it will get into the hands of potential customers.  

 

69% of businesses attribute their lead generation success to blogging. (Source: HubSpotⓇ)

 

 

 

Download Calendar

Develop a SEO Plan to Increase Traffic from Google & Bing

Search Engine Optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.  SEO techniques include content creation, linking, site navigation, local business listings, site speed and more.  Develop a SEO plan that is specific to your business situation.  

Start by getting an SEO or website audit.  The website audit will provide information on website issues that are hurting your position in the search engine results. You can get a free evaluation of your website:

 


The local business profiles on Facebook®, Google My Business®, Yelp®, and Bing Places® also attract more local customers.  These business profiles should include reviews, maps, services, a link to your website, and a description of your business.  This information is used to populate local listings and provide directions to your local business.

Try the Yext business listing scan to review your business listings. 

According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don’t (76% vs. 46%) Source: Google

Start Social Media Posting on Relevant Platforms

Social media enables users to create and share content, career interests, ideas and to  participate in social networking conversations.  What social media networks are your existing customers using?  Share information that is useful to your customers.  Use polls to get their feedback on your products and services.  

Use social media as a distribution channel for your blog editorial calendar.  I recommend adding a post to your Google My Business profile so that it stands out from others.  Use social media management tools such as Hootsuite®, Buffer®, and SproutSocial® to schedule your posts. 

LinkedIn’s number of users in the U.S. reached 160 million, making it the country with the most users in the world. (Statista, 2020)

Social Media Post Calendar

Launch a Paid Search or Social Media Campaign

Paid Search or pay-per-click (PPC), search engine advertising, and sponsored listings are often used to define ad types such as Google Ads (formerly Google AdWords), Google Product Listing Ads, Google Shopping Ads®, and Bing Ads. Paid social media display advertisements or sponsored marketing messages on popular social media platforms and target a specific sub-audience.

Define the goals of the paid search or social media campaign before starting your campaign.  Consider the type of ad campaign that would be most likely to succeed.  For example, if you are selling ecommerce products, I recommend a shopping campaign.  Create the campaign for your target audience that  minimizes cost and improves results. 

If you are already running a campaign, get a free paid search audit to improve your return on investment. 

In 2019 the U.S. was the largest global market based on mobile advertising spending. (Statitsa, 2019)

Create Content for Your Target Audience

Content is high quality, useful information that communicates a story presented in a contextually or visually relevant manner with the goal of soliciting emotion and engagement.  The content can be used as part of social media posts and added to your website for SEO. 

Create content that is useful to your potential customers and target audience.  For example, I recommend video demonstrations, product guides, flyers, and brochures.  These content pieces must be accessible via a mobile device. 

70% of marketers are actively investing in content marketing. (HubSpot, 2020)

Combine Tactics to Increase Your Web Traffic Today

The increase in website traffic provides businesses with more opportunities to sell products or services. A one-size-fits-all model will not achieve your target results. All of these ideas are connected and will have a greater likelihood of achieving success when used in combination with each other

Understand where your business is going and measure if and how you are increasing traffic. Look to understand what is working and the impact that it is having on your sales. If you need any help, give us a call or check out our other blog posts on these topics.

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Why You Should Embrace Social Media Advertising

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If you are not doing social media advertising for your business, then you are doing it all wrong! Social media is full of content, so it is easy for your business to get lost in the feed. This is a problem that you do not want to face. So how do we fix it? Start using social media ads!

Social Media Advertising, or Paid Social is highly recommended to get your content in front of users. For starters, according to Hubspot, organic reach is down across most of the major networks. It is crucial to use social ads to stand out. Let’s break down why this is is needed.

First things first, what is the difference between organic social and paid social? Organic social is using the free tools from social networks to build a community, share posts and responding to customer comments. Paid social is paying to display advertisements or sponsored messages to social networks users based on user profiles.

Both are important to have, but organic is reaching limited amount of people. Organic is still important. You should use it to interact with your community and keep a presence online. However, it does mean that social media has turned into a pay-to-play space.

Here is a short list of reasons on why you should embrace social media advertising:

  1. You will stand out from competitors. Advertising will increase your reach and will create brand awareness. If your brand or business appears more, it’ll become more recognizable and set you apart from everyone else. 
  2. You can enhance your targeting. You will be able to refine who you want to see your ads! This can be based off of interests, demographics, locations, etc. This will help you become more intentional and reach who you want to buy into your brand.
  3. You can understand audience interactions. You can see which ad type was interacted with more. Does video work better? Who does it work for? What do people respond to? These questions can be answered through results and collected data. If you know what people like, then you can make more ads like it.

Know your audience. Each platform has a different audience. For example, most Latinx people will be on YouTube, women are dominating Pinterest, and African Americans are on Twitter. You should know how each demographic use these particular platforms to be more effective. Understanding your audience will make you more effective with social ads. 

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Each platform also provides different types of advertising, too. Instagram, LinkedIn, Twitter, and Facebook, have different ways and methods to target people. This blog gives you an introduction to how social ads are being used today, but a social marketing professional can help you determine which platform would maximize your ad dollars.

So again, why should you embrace social media advertising? Today, most businesses of all sizes must include paid social media in their strategies. Paying for social media will boost your reach, provide better targeting, and drive better results!

For more ideas and suggestions, check out how DaBrian Marketing optimizes social to drive conversions and generate leads HERE!

Check out our previous blog on social media management tools HERE.

3 Pro-Tips for Using Hootsuite as a Social Media Management Tool

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What is Social Media Management?

Social Media Management is the act of monitoring social content, developing and posting content, and managing conversations on social media platforms. This is different from social media advertising, which is paid efforts and targeting on social media. Social media management is customer service, while social media advertising is sales.

Social media can be overwhelming for most people, but there are tools in place to help minimize the stresses that come with social media marketing. Hootsuite is a social media management tool where you can schedule posts, curate content, monitor interactions with your social accounts, and more! This is a crucial tool for every social media manager to have in their arsenal and will help your business prosper in the digital age.

DaBrian Marketing Group is a proud user of Hootsuite which allows us to manage multiple clients, on multiple platforms, all from one dashboard. This blog will introduce three crucial tips that each social media manager must have.

Pro-Tip #1: Proactivity is a MUST!

Proactivity should be any social media manager’s best quality. It is important that you are at least a month ahead on any and all content. This way you can see your entire content schedule with just a glance while also leaving room for critical social monitoring responses throughout the month.

DaBrian Marketing Group utilizes Hootsuite to keep up with a variety of clients across multiple social media sites, which includes Facebook, Twitter, Instagram, and LinkedIn. This helps us stay on top of who takes priority or who has posts scheduled for the day.

If you are proactive, this will allow you to post about any sudden shifts or articles that come out, which leads into the next tip!  

Pro-Tip #2: Stay Relevant! Keep up with competitors and industry thought leaders

Hootsuite allows you to host streams that will update you with new trends and it features the app Nuzzel. This app allows you to track news sources and industry trends from the top influencers. This can help you curate information that will be relevant and can help you stay on the pulse of the industry, which allows for higher engagement.

We use this to make sure that we can pick our client’s brains about what is going on with them and if they want to separate themselves out as thought leaders. This will make your brand seem more attractive and trustworthy.

Pro-Tip #3: View Your Insights!

According to Hootsuite contributor, Christina Newberry, “it gives you bird’s-eye view of the conversation about your brand online.” This is important, since you can quantify your insights, but also see how people engage with your brand through how they receive your brand. Understanding this will allow you to recognize behavior on these digital platforms and adjust accordingly.

You can view your insights, but make sure that you also report on these insights as well! You can check in with all of your analytics and see how well your social media campaign has been doing. This is important to know how to plan for the future and manage your social strategy accordingly.

In the next blog post, we will delve into Social Media Advertising with a focus on Facebook and LinkedIn.

For more information on what DaBrian Marketing Provides on social, click here.

To get a crash course in Hootsuite, click here.