What are the key digital marketing trends for 2020 that your business needs to consider to generate more traffic, leads, and revenue? What should be a priority in your digital marketing strategy? Here are a few digital marketing trends that suggest where savvy managers should invest their time and resources next year: Capture the Zero …
You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing …
SEO + PPC = $ Hi. I’m Danny Laws, principal owner of DaBrian Marketing Group. DaBrian Marketing Group is a digital marketing agency. We focus on everything from web design, to social media, Pay per Click, inbound marketing, SEO as well as google analytics, and we are Google AdWords partners. Today I want to talk …
Good morning. My name is Daniel Laws, and I am the Principal Owner of DaBrian Marketing Group, an advertising agency in Reading, PA. I’ve been fielding a few questions around Enhanced Ecommerce reporting with Google Analytics.
Put Your Retail Metrics & Ecommerce Analytics Into Context There are so many metrics to help businesses improve sales, but there is so little time for the VP of Marketing or Sales. Let’s take a look at a few retail marketing metrics or ecommerce analytics to help you gauge success and improve your sales in-store …
DaBrian Marketing Group’s President and CEO, Daniel Laws, was a featured on Web Analytics World. His featured blog, “5 Tips to Get More Value From Your Business Data” discusses the changes made to your marketing tools that will lead your company to more data and capabilities. READ MORE
What Is Cost Data And How Can Importing Cost Data Help Your Business? Importing cost data into Google Analytics means having efficient and accurate data which brings you up to speed with your costs and ad spend. Cost data is the data from different non-Google social media platforms that provides information on impressions, clicks, costs, …
What is Data Importing? Data Importing is a process that is extremely beneficial for your business. In this case, data importing is based on the concept of getting cost data from social media websites such as Twitter and/or Facebook into Google Analytics. These data import tools provide you an easier way to import your cost …
According to 2015 CMO.com Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable return-on-investment (ROI). Google Analytic defines “attribution modeling” as “the rule or set of rules that determines how credit for sales and conversions is assigned to touch-points or any point of contact between a buyer …
