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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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Digital Analytics

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May 1, 2013

See “Green” with Google Analytics

Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures

Category iconDigital Analytics,  Google Analytics Tag iconconversions,  customer segments,  Google Analytics,  sales,  web analytics

Connecting - Social Media

April 24, 2013

Why Better Measurement Leads to New Memberships

The financial services environment has always been competitive, but with today’s economic climate, prospects are more wary than ever. They are

Category iconDigital Analytics Tag iconcredit union,  financial services,  strategy

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April 3, 2013

5 Things you Need to Know about Google Universal Analytics

Google Analytics has recently expanded its Universal Analytics into a public beta. In 2012, Google Analytics expanded their analytics offerings to

Category iconDigital Analytics,  Google Analytics Tag iconGoogle Analytics,  universal analytics

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March 29, 2013

VIDEO: Discover Marketing ROI using Google Analytics

Marketing can be one of the most fun and exciting fields to work in, but sometimes there's those times when a campaign doesn't seem to yield any

Category iconDigital Analytics,  Google Analytics Tag iconAnalytics,  attribution modeling,  Google Analytics,  measurement

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March 13, 2013

Post Smarter on Social: Leverage Social Reports in Google Analytics

It's no surprise that more organizations than ever are allocating additional time and resources to establishing a solid presence in social media.

Category iconDigital Analytics,  Google Analytics Tag iconGoogle Analytics,  social analytics,  social media marketing

Piggybank

February 13, 2013

Top 5 Financial Services Marketing Tips

We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing landscape has

Category iconDigital Analytics,  Financial Services,  Marketing Strategy,  Multivariate Testing Tag iconA/B Testing,  measure,  measurement,  mobile advertising,  mobile banking,  tag management,  testing

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February 6, 2013

Create Analytics Reports For ALL Key Players

So your organization has decided to delve into the world of digital analytics. You've done your research, talked to countless analytics professionals

Category iconDigital Analytics Tag iconmarketing,  Measurement Planning

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January 16, 2013

Top 10 Google Analytics Features to Measure Your Marketing

With so much industry emphasis on things like Big Data and Attribution Modeling, it can be a bit daunting for newcomers to the world of digital

Category iconDigital Analytics,  Google Analytics Tag icondigital marketing measurement,  ga,  Google Analytics

christmas winter snowflakes

December 24, 2012

Analytics Christmas Carol: 12 Things To Measure

This time of the year we're either busy analyzing the past year's data for the new year or dreaming of great food, presents, and time with the family

Category iconCall Tracking,  Digital Analytics,  Email Marketing,  Google Analytics Tag iconAnalytics,  carol,  christmas

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