A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search ad. Before you can accomplish this goal, you must uncover the person/personality of these users and the intent of their searches. While knowing each individual user who searches and their personal …
It’s the most wonderful time of the year! That’s right; it’s Christmas shopping time. Black Friday and Cyber Monday are quickly approaching. The question is—Are your PPC Campaigns ready? Whether you think you are prepared for the holiday season or just starting to get ready, here are a few things to keep in mind. What …
Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface …
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept to PPC can be tricky. Before going further, you MUST have Conversion Tracking setup on your PPC. Without tracking Conversions, there is no way to measure the Return (Value) of your PPC efforts. …
Both Google AdWords and Bing Ads give a Quality Score out of ten (10) at the keyword level. These scores are primarily based on relevancy among your keyword, ad copy, landing page, and your competitiveness, which is mainly shown by your Click through Rate (CTR). There are huge differences in how these seemingly similar Quality …
All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching, those outside your target market. It seems like simple logic, but accomplishing the two are not always one in the same. When it comes to PPC there are settings to reach your target audience, …
Everyone knows Impressions, Clicks, Cost and Conversions. Then comes the various calculated metrics using those – Click thru Rate (CTR), Cost per Click (CPC), Conversions Rate (CR), Cost per Conversions (CPA – A is for Acquisition.) After the calculated metrics, Quality Score and Avg. Position have been shown to be very important in generating Clicks …
A few years ago I had someone explain to me the difference between urgent and important. From what I can remember from this conversation, urgent matters were those that needed a decision within a short period of time. Important things were those that are crucial and must get done to accomplish a goal or task. …
If you are measuring your PPC Campaigns to monitor their success, then you know that there are a lot of metrics to consider. There are the straightforward metrics (Impressions, Clicks, Cost, etc.), the calculated stats (Cost/Click = CPC, Click/Impressions = CTR, etc.), and now there are even assisted metrics (referring to Impressions and/or Clicks that …
