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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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PPC

Pay Per Click Advertising

August 24, 2011

Testing Changes in PPC Advertising

As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being

Category iconPaid Search (PPC) Tag iconadCenter,  AdWords,  Pay Per Click,  PPC,  SEM

Why Social Media Advertising?

July 27, 2011

Bing Gets Creative: Testing Ad Placement with adCenter

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though there are

Category iconPaid Search (PPC) Tag iconadCenter,  PPC,  SEM

AdWords

July 7, 2011

Google AdWords’ New Targeting Options

Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius method. Although

Category iconPaid Search (PPC) Tag iconAdWords,  PPC,  SEM

Pay Per Click Advertising

June 7, 2011

PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic to your

Category iconPaid Search (PPC) Tag iconlanding,  pages,  PPC

Google on iPad

May 18, 2011

Be Relevant to Searchers with Dynamic Text

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help your quality

Category iconPaid Search (PPC) Tag iconadCenter,  AdWords,  Dynamic Text,  PPC,  SEM

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