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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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PPC

Pay Per Click Advertising

Testing Changes in PPC Advertising

August 24, 2011 by Justin Miller

As many of you have probably heard, both Google AdWords and Microsoft adCenter are testing multiple aspects of PPC advertising. Some items being tested include placement, layout, ad extensions, images within text ads, and more.Descriptions of each follow: Placement It has been reported that text ads have been spotted with the organic results on search …

Read moreTesting Changes in PPC Advertising
Why Social Media Advertising?

Bing Gets Creative: Testing Ad Placement with adCenter

July 27, 2011 by Justin Miller

Recently Microsoft’s Bing has confirmed that they are running tests by showing Ads via Bing Ads intertwined with Organic Results. Though there are some screen shots out there, I have not had the opportunity to see ads within Organic Search Results. Another change that I have noticed is the extra benefit of being the number …

Read moreBing Gets Creative: Testing Ad Placement with adCenter
AdWords

Google AdWords’ New Targeting Options

July 7, 2011 by Justin Miller

Google AdWords recently eliminated the polygon (custom shape) targeting system, and replaced it with a simpler pin point with radius method. Although this method is easier to set-up and visualize, it may not be as precise. However, select exact city location with a radius can still be very effect and efficient. Your options are either …

Read moreGoogle AdWords’ New Targeting Options
Pay Per Click Advertising

PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

June 7, 2011 by Daniel Laws

Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic to your site. You test Negative Keywords to prevent irrelevant clicks and lower cost. Testing Ad Copy is to find out what appeals best to your clientele. However, testing should not stop there. Your …

Read morePPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages
Google on iPad

Be Relevant to Searchers with Dynamic Text

May 18, 2011 by Justin Miller

Anyone doing PPC advertising knows that you want to incorporate your best performing keywords into your ad copy. Not only will this help your quality score and cause your ad to stand out more with bold text, but it also keeps you relevant with people searching for your products and/or services. If your keywords are …

Read moreBe Relevant to Searchers with Dynamic Text
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