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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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cpc

Bidding is More than Just How You Pay

December 12, 2012 by Justin Miller

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two strategies differ from each other. CPA – Cost per Acquisition (Conversions): You set a target CPA and Google will automatically adjust your CPC bid to keep you relatively close to your …

Read moreBidding is More than Just How You Pay

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