Some Background By now, I'm sure you've heard of Google's new enhanced campaigns. These will "simplify" your PPC accounts by allowing you to combine
PPC Just Makes “Cents”
Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising creates a great
Bidding is More than Just How You Pay
CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two strategies differ from
One PPC Budget to Rule Them All
Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget that you were
Rebranding of adCenter & Search Alliance
I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering this exam for
Muted Ads – Is Being Blocked Bad?
Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given the web surfer
3 Steps to a Successful Strategic PPC Campaign
Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along side of the search
PPC Advertising Battle: AdWords Vs adCenter
Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option?
The Cost of a Low Quality Score
Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad Rank, and Ad Rank