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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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PPC

Google Ads

March 6, 2013

Enhanced AdWords Campaigns – Helpful or Not?

Some Background By now, I'm sure you've heard of Google's new enhanced campaigns. These will "simplify" your PPC accounts by allowing you to combine

Category iconPaid Search (PPC) Tag iconenhanced campaigns,  Google AdWords,  PPC,  ppc management

Pay Per Click Advertising

February 20, 2013

PPC Just Makes “Cents”

Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising creates a great

Category iconPaid Search (PPC) Tag iconad copy,  keywords,  landing page,  PPC,  sales

December 12, 2012

Bidding is More than Just How You Pay

CPA or CPC? Which is best for your Pay per Click (PPC) Advertising Campaigns? To answer that, first let’s look at how these two strategies differ from

Category iconPaid Search (PPC) Tag iconbidding strategy,  cpa,  cpc,  Pay Per Click,  PPC

Pay Per Click Advertising

November 2, 2012

One PPC Budget to Rule Them All

Consider This PPC Advertising Scenario... If you wanted to set up a Google AdWords Account with 3 Campaigns, and had 1 monthly budget that you were

Category iconPaid Search (PPC) Tag iconGoogle AdWords,  Pay Per Click,  PPC,  ppc account management

One Page Business Plan

September 26, 2012

Rebranding of adCenter & Search Alliance

I’ve just finished taking the Bing Ads Accreditation exam , which is free until the end of September. Microsoft is graciously offering this exam for

Category iconPaid Search (PPC) Tag iconBing Ads,  Microsoft adCenter,  Pay Per Click,  PPC,  Search Engine Marketing

Social Media Icons

July 11, 2012

Muted Ads – Is Being Blocked Bad?

Google is always trying to give web surfers the best experience. Recently, with a change made to Display Advertising, Google has given the web surfer

Category iconPaid Search (PPC) Tag iconDisplay Advertising,  Google AdWords,  PPC

person working on computer

June 14, 2012

3 Steps to a Successful Strategic PPC Campaign

Exampale of PPC Ads on a Google search engine reuslts page Pay per Click (PPC) are the paid ads the show above and and along side of the search

Category iconPaid Search (PPC) Tag iconAdWords,  Bing Ads,  PPC

Pay Per Click Advertising

May 17, 2012

PPC Advertising Battle: AdWords Vs adCenter

Everyone knows that Google is king of search. But when it comes to Paid Search Advertising (PPC), is going with the Google always the best option?

Category iconPaid Search (PPC) Tag iconadCenter,  AdWords,  PPC,  SEM

January 4, 2012

The Cost of a Low Quality Score

Quality is important in advertising, but even more so in PPC advertising. Google AdWords gives the top Ad Position to the highest Ad Rank, and Ad Rank

Category iconPaid Search (PPC) Tag iconPPC,  Quality Score,  SEM

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