• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Get A Quote

610.743.5602

416 Blair Ave,
Reading, PA 19601

DaBrian Marketing Group, LLC

Schedule A Meeting

DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

  • About
    • Team
    • Careers
    • Work
  • Branding
  • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Inbound Marketing
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Our Work
    • Hosting & Maintenance
  • Blog

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

The Positive of Negative Settings in PPC

March 19, 2014 by Justin Miller 1 Comment

All marketers know the importance of reaching their target market. However, what is just as important is missing, or not reaching, those outside your target market. It seems like simple logic, but accomplishing the two are not always one in the same. When it comes to PPC there are settings to reach your target audience, and negative settings to ensure you avoid those outside your target market.

Negative Keywords

While keywords make your Ads eligible to be shown for given searches, negative keywords disqualify your ads from being eligible to generate an impression for a search. This is helpful when there are keywords and/or phrases that are unrelated to your products/services, but are similar or overlap with your long-tail keyword phrases. This is a great way to weed out similar but unrelated products/services, and people not in the part of the buying cycle you are targeting. For example, if you are an online retailer of computers, then you might want to consider using product review and price comparison, as well as brands names that you do not carry (i.e. Apple, Dell, etc.) as negative keyword phrases.

Negative Keywrods
Adding Negative Keywords into Bing Ads

Negative Placements, Topics, and Interest

If you are advertising on the display network, then you have many more negative settings than just negative keywords. Negative placements allow you to select specific URLs to not show your ads, while negative topics will eliminate an array of websites based upon the content on the site. Finally, negative interest filters out users who have frequently visited sites within the given interest group.

All This Negative Could Lead to Positive Results

Multiple benefits come from using negative settings. First, fewer impressions shown to people outside your target audience will lead to fewer unwanted clicks. Therefore, whether you are using Cost per 1,000 Impressions (CPM) or Cost per Click (CPC), this results in lowering cost, or at least spending more of your budget on wanted impressions and clicks. Second, more targeted impressions will lead to more clicks. This means a higher Click thru Rate (CTR), which will ultimately lead to better ad positioning and/or cheap CPC. Finally, a greater number of more targeted clicks will lead to more conversions. This will be a great boost to your ROI. With all the benefits, there is no reason not to be negative inside your PPC settings.

If you found that being negative has, or could, help your PPC results, then let us know in the comments.

Category iconPaid Search (PPC) Tag iconPPC

Reader Interactions

Comments

  1. best dating sites says

    January 17, 2015 at 7:11 pm

    Hello friends, its great piece of writing concerning educationand fully defined, keep it up
    all the time.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe to our Blog


Recent Posts

  • 8 Key Digital Marketing Trends for 2021
  • Business Leads & Conversions – What’s The Difference?
  • 2021 Top Lead Generation Tools
  • The Difference between Content Marketing and Inbound Marketing
  • 3 Ways Businesses Are Changing Their Marketing Due To COVID-19

Categories

Archives

Footer

Contact Information

DaBrian Marketing Group
416 Blair Avenue
Reading, PA 19601

 610-743-5602
 Mon - Fri : 9AM - 5PM

Contact Us

Support

  • Industries
  • Case Studies
  • White Papers
  • Ebooks
  • Free SEO Audit
  • Free PPC Audit
  • One Page Business Plan

Newsletter

Map & Directons

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
Copyright © 2021 DaBrian Marketing Group . All Rights Reserved. Privacy Policy