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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

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Paid Search

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Paid Search Keywords using Personas and Intent

February 11, 2015 by Justin Miller

A search starts with a problem or question. As a business, your goal is to begin to resolve their problem/question with your paid search ad. Before you can accomplish this goal, you must uncover the person/personality of these users and the intent of their searches. While knowing each individual user who searches and their personal …

Read morePaid Search Keywords using Personas and Intent
Pay Per Click Advertising

Understand and Boost PPC ROI in 3 Steps

August 13, 2014 by Justin Miller

Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept to PPC can be tricky. Before going further, you MUST have Conversion Tracking setup on your PPC. Without tracking Conversions, there is no way to measure the Return (Value) of your PPC efforts. …

Read moreUnderstand and Boost PPC ROI in 3 Steps

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DaBrian Marketing Group
3535 N. 5th Street HWY
Suite 2, #203
Reading, PA, 19605 

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