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Dabrian Marketing Group

Our New eBook, Your New 5-Step Guide to Ecommerce

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The Ecommerce Revolution

Shopping, today, is different for consumers when compared to traditional methods and practices. Where people once had to travel to stores and order from paperback catalogs for nearly every purchase, people currently sit down with a phone or tablet in their hands. Ecommerce – online shopping – has transformed the marketplace for retail companies.

The New Marketplace

The act of researching products online – finding their basic information, availability, and price – is almost a prerequisite to visiting a company’s physical location. Similarly, increasing amounts of people choose to purchase products through online stores in addition to visiting physical stores. This overall trend in consumer behavior is the reason that DaBrian Marketing Group’s new eBook, A 5-Step Guide to Improve the Performance of Your Ecommerce, has been written.

DaBrian Marketing’s Solution to Your Problem

Watch our SEO Consultant, David McDowell explain Ecommerce.

Within your FREE Guide to Ecommerce, our Bing Ads-certified team details the five major objectives that work to maintain an effective online store for your company:

  • Create a strategy
  • Use the right Point Of Sale (POS) system.
  • Study your customers’ journey.
  • Meet expectations.
  • Invest in the right channels.

Inside of this FREE eBook, find valuable information about today’s marketplace from reputable sources within the digital marketing industry. Get recommendations for several online shopping platforms that are easy to use and actually make shopping easier for your customers. 

To keep customers buying from your company, let them make purchases in the most convenient way: online. Download your FREE Guide to Ecommerce, today.

Why Your Small Business Needs Digital Marketing

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As a business owner, your time is precious, budget is limited, and your hands are always full with a thousand different things. Currently, you have a website and are running ads in the local newspaper, but you know it’s not enough in today’s digital world. In order for your small business to be competitive in your respective industry, you need to utilize digital marketing.

Why Your Small Business Needs a Digital Marketing Agency

By hiring a qualified and reputable digital marketing agency, you will gain an entire team focused on your goals and objectives without the additional salaries and benefits to your payroll. As easy as it is to hire a digital marketing firm, you can just as easily fire them if they’re not performing to your standards. You pay for performance. Simple as that.

You will have more time to focus on your area of expertise. There are a lot of facets involved in digital marketing as you can see in the word cloud below.

Benefits of Digital Marketing for Small businesses

You don’t have the time to learn it all, let alone manage it effectively and efficiently. You will quickly become overwhelmed. Hiring a certified partner agency with the likes of Google, Bing, Hootsuite, and Big Commerce, you won’t have to waste time training employees. An agency will allow you to hit the ground running as you and the agency focus on the areas of expertise you each possess.

Digital Marketing Helps David Fight Goliath

Digital marketing helps level the playing field. Done properly, it allows you to reallocate your marketing investment and target the audience you want to reach more efficiently. An agency will utilize their expertise and experience and be able to show exactly what is working and what’s not via analytics. The best practices large corporations use are the same ones an agency will (or should) be using. Let them use their expertise so you can use yours.

The fact is, many companies are still not utilizing digital marketing, so there is a real opportunity to grow quickly. This is especially true when you can eliminate the learning curve and hire a certified partner agency right from the start. They live and breathe SEO, PPC, email marketing, social media, click-through rates, and conversion rates. An agency understands that your success is essential for their success and ultimate survival. That is a rather big motivation, wouldn’t you say? So you’ve waiting long enough, hire a certified partner agency before your competition does.

For more information about our digital marketing services, leave a comment below or call us for a free consultation!

Stay Connected With a Social Media Certified Partner

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Hootsuite Certified Partner - Social Media Marketing

What’s all this Hoot-n-Holler about Hootsuite?

Hootsuite is a social media management program which helps consolidate a variety of social media platforms into one location. From Twitter to Facebook to LinkedIn and even YouTube, Hootsuite gives us the ability to check posts, images, comments, reviews, likes, hashtags, and more all on the same page.
We can create individual posts to immediately share or schedule it for a later date and time. We can also bulk-upload an entire month’s worth of content at once. It shortens links (called ow.ly links) within the posts to allow for more room to write (which is extremely helpful with Twitter’s limit of 140 characters).
Hootsuite has many integrations. If you use MailChimp for your email marketing or WordPress as your website builder, there’s an app to include updates and track your activity. Tracking information through Google Analytics can be easily transferred into a Hootsuite analytics report for an easier way to disseminate the results.

Team Up With Hootsuite Certified Partners

Being Hootsuite certified requires us to take lessons on how it operates and pass an exam with a grade of 95% or higher. We understand the platform and know each of its capabilities (and there are a lot, believe us). As an agency partner, we have a point-of-contact on their staff that will immediately answer any questions or assist in solving any issues. Whenever any changes occur within the platform, we are the first to be aware of them. We are on Hootsuite every day monitoring the accounts, responding to customers, and making recommendations for your company, so we are completely knowledgeable on what it can do.

Hootsuite’s Analytics reports display just how well your social media accounts are performing and we always explain them, thoroughly, for you to understand.
Since we’re in-the-know, you’re in-the-know. You will never have a slacking social media marketing campaign if you’re on our team.

Hootsuite Social Media Marketing Analytics Report

How We Use It to Help Your Company’s Social Media Marketing

Whether you have a campaign that you’re interested in implementing or you’re not sure what you should be doing with social media, we will work with you to get started. Whatever ideas you may have, we provide you with feedback on what will work the best. We work with you to develop a unique hashtag, customize the imagery, and figure out the distribution of posts across all accounts.

Hootsuite Campaigns Manager - Social Media Marketing

We will track specific keywords, hashtags, and geocodes (those are keywords within a particular location). Whenever someone mentions your industry or business, we will know about it. We will collaborate with you in order to provide the best customer service to your digital customers or prospective customers. We will represent your brand in its entirety; from tone of voice, to language, to imagery and video.
We won’t let you struggle like this social family.

If you’re ready for a kick-ass social media marketing campaign to connect with an assortment of current and potential customers, chat with us about what we can do for you.

DaBrian Marketing Group, LLC Re-develops PA Industrial Equipment, Inc.’s Website

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DaBrian Marketing Group, LLC redesigns and creates a new website for PA Industrial Equipment, Inc.

PA Industrial's New Website
The Home page of PA Industrial’s new website.

PA Industrial’s new website emphasizes an improved level of accessibility and internal security as a result of consolidated web hosting services from DaBrian Marketing Group. With the new website, PA Industrial’s team develops online marketing strategies with a degree of transparency that facilitates secure management for the maintenance and growth of the company.

Office Manager, Shelly Arthur gave the following statement: “The team at DaBrian Marketing Group completed our new website weeks earlier than we anticipated. We are pleased to be entering our 40th year of business with one dedicated team managing our website design, hosting and SEO programs.”

PA Industrial Equipment, Inc. specializes in the sale, rental, and repair of forklifts and aerial lifts.  PA Industrial serves numerous counties within Southeastern Pennsylvania – including Berks, Philadelphia, Lancaster, Lehigh, and Northampton. PA Industrial stresses its dedication to high-quality service in the selling and repairing of machinery that is vitally important to manufacturers within the region.

Visit PA Industrial Equipment, Inc.’s new website to learn more about their high-quality repair and sales services as well as the most recent work by DaBrian Marketing Group’s team.

DaBrian Marketing Group, LLC Hires David McDowell as SEO Consultant

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SEO Consultant in Reading, Pa - DaBrian Marketing Group
DaBrian Marketing Group, LLC Hires David McDowell as SEO Consultant

Reading, PA – DaBrian Marketing Group, LLC hires David McDowell for the full-time position of Search Engine Optimization (SEO) Consultant.

On the team at DaBrian, the SEO Consultant is responsible for the optimization of all digital content on web pages, blogs, emails, and social media via search engines. The SEO Consultant ensures that clients’ websites and other digital branded content is readily accessible to the public through a series of practices and measures based upon popular trends and established styles of search. Common tasks of the SEO Consultant at DaBrian include matching clients’ digital content with industry-specific keywords, integrating geographical tags, maintaining persuasive titles, appropriate URLs, and unique search result descriptions, as well as earning links to clients’ branded content throughout other relevant websites and web pages.

David McDowell is a 2016 Alvernia University graduate with a B.A. in Communication with a minor in Business. McDowell began his work at DaBrian as an intern in January 2015. He continues to contribute to the team’s mission of delivering valuable marketing content through his skills and abilities to make clients’ online presence more visible and accessible to the public.

President and CEO, Daniel Laws gave the following statement: “David is a testament to our ongoing relationships and talent acquisition through local universities and colleges. He started with us as an intern, moved to part-time employment, and – through hard work and dedication – moved to full-time employment at DaBrian Marketing Group.”

Visit the team page of DaBrian Marketing Group, LLC to learn more about David and rest of DaBrian’s personnel.

Web Design Without SEO: If You Build It, Will They Come?

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In the film Field of Dreams released in 1989, Kevin Costner is famously told, “If you build it, he will come.” While this may hold true when it comes to attracting Shoeless Joe and the rest of the 1919 Black Sox team to your Baseball field, it does not apply to attracting visitors to your website.
Eh, not so fast there, Ray. Without proper Search Engine Optimization (SEO), not many people are going to come. Designing a website that is aesthetically pleasing is not the be-all and end-all for an effective digital marketing campaign. It’s merely the first step. Without SEO, you have a better chance of Joe Jackson actually wearing shoes than your customers finding your site. Below are five reasons why SEO and Web Design are needed together for your site to perform well.

1. SEO Basics: Tags, Titles, and Descriptions

Sticking with the Field of Dreams theme, let’s say your potential fans that attend your ballpark are equivalent to those using search engines. How are they supposed to find your new park if no one has heard about it or can find it? Tags, Titles, and Descriptions (TTD’s) along with content tell search engines what the pages on your site are about. Below is an example of proper implementation of TTD’s for this blog specifically (blog inception).

The keywords you intend a specific page to rank and draw traffic for should be represented within the TTD’s. For example, this blog’s main points of interest are SEO and Web Design, so those keywords are placed within all aspects of TTD’s and the content naturally (non-spammy). Don’t forget to include any other related sub points (digital marketing, link building, local SEO, and content optimization) wherever you see fit.

2. Content is the Experience

Just as sports venues are judged off of the overall experience they offer, so is your website. The content on your site not only helps people find your site, but it ultimately dictates the user’s experience. Great content means a better chance the user will perform an action beneficial to your business. Whether that means fill out a contact form, share your site via social media, or purchase a product, none of those are likely to happen without the right content for your audience. With that being said, content is not a once-and-done event. In fact, search engines actually prefer sites with fresher and more up-to-date content. That’s why it’s a great idea to start a blog and to write about topics relevant to your audience. Not only with this further establish your business as “in the know” within your industry, but it also allows you to place more of the keywords you wish to rank for on your site.

3. Technical Issues: Take Care of Your Ball Park

When sports teams build new stadiums, they don’t just leave it alone, do they? No, of course not! Constant maintenance is required to ensure everything looks perfect and that it functions properly. This is the same when designing a website. Technical issues are bound to happen. If these aren’t taken care of, it could potentially have a negative impact on your user’s experience. That ultimately translates to a decrease in rankings, leads, and worst of all, sales.

4. Local SEO: Where are you?

What’s the point of having a ball park, or any business for that matter, if no one can find you? This same logic should remain true when dealing with your digital presence. After several algorithm changes, Google’s search results are now heavily personalized. This means they take into account the searcher’s history, social signals, and most of all, locality. If that’s not enough to prove the importance of local, Google’s research on local consumer behavior found that, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” So what can your business do to ensure you capitalize on this opportunity? Without proper local SEO, your business could be lost within the metaphorical cornfield that is the search engine results.

5. Link Building: Generating Buzz

Link building or link earning is a huge part of SEO. When search engines evaluate your site to determine where you rank for a specific subject, they don’t only look at your TTD’s or content, but also the other sites linking to you. The more reputable industry related pages linking to you, the better your site will perform. To put it in sports terms, links represent fans and leading figures within the sports realm. Here is how to rank them:

  • Fans: Fans telling other fans about your ballpark represent low level links from either directories or sites with low domain authority.
  • Local Sports reporters: These represent the middle level links. These are trusted sites in your area, such as the Chamber of Commerce or a local business directory.
  • Major league coverage: These represent the top level links from industry leaders. For example, a link from MOZ would be huge for a digital marketing agency such as ourselves

So what’s the best approach to earning these links? Well in the past, many people obtained links via “black hat SEO” methods, all of which now result in a penalty according to Google’s link scheme guidelines. Your best (and safest) bet is by creating great, original content and developing authentic relationships with those within your industry. The goal is to naturally earn high quality links.

Conclusion

An effective digital marketing campaign needs both a well designed website, along with proper SEO. So when it comes to digital marketing, If you build it (and continually optimize it), they will come.

For more information about SEO, Web Design, and the other Digital Marketing Services we have to offer, contact us or leave us a comment below!

By: David McDowell