CRM may be an acronym you’ve heard floating around before – but what is it? CRM stands for Customer Relationship Management, basically it’s how you can keep track of data on past, present, and potential future customers and log interactions with them whether it’s through, emails, phone calls, mailings and so on. Why would you …
Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer (B2C) needs? If you have, unfortunately you’re not alone. You’ve probably offered reasons like your customers know who you are, or your buyers already know what they want and don’t need to look online. Or perhaps even the …
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …
Email marketing plays a major role in any digital marketing strategy. According to a Forrester report, repeat customers tend to be more heavily influenced by email. Email allows you to reach out to customers, gain increased visibility with prospects, or share your latest news and promotions. When done correctly, email marketing platforms bring together a host …
Pay-Per Click (PPC) advertising is an effective way to market your company that also brings measurable value to you. PPC advertising creates a great amount of exposure and visibility. This makes it an efficient and cost effective way to increase leads, generate sales, and maximize your return on investment. Search engines like Google and Bing …
Web Design is arguably the most important aspect of internet marketing. “A recent study found that 48% of online shoppers viewed a branded website as the most trustworthy source of information.”Although Search Engine Optimization is often referred to as the foundation of it all, without a website the implementation of SEO or any other internet …
What is Search Engine Optimization? Believe it or not, there are still business owners who have no clue what SEO is. Or maybe they have an awareness, but they are either too scared or not interested enough to see the benefits in it. Well, today I’m going talk about how vital implementing SEO is for …
A balanced and consistent sales process is critical to the survival and growth of any business, agency, or corporation. The fact is a company can only go as far as their sales will take them. This means that, if a salesperson or team is unsuccessful you can bet that the company will be as well. …
Social media is one of the biggest prospecting tools that companies and sales reps have. The days of solely relying on sales calls and follow ups are long gone. Today, there are a plethora of social media outlets to assist with prospecting leads, establishing contacts, and driving sales. When used properly, social media can be …
