Web Design is arguably the most important aspect of internet marketing. “A recent study found that 48% of online shoppers viewed a branded website as the most trustworthy source of information.”Although Search Engine Optimization is often referred to as the foundation of it all, without a website the implementation of SEO or any other internet marketing component would be pointless. With that being said, a good web design can help businesses drive sales and increase their overall return on investment. It’s 2013 for God’s sake!!! That means it’s time to ditch the websites that read like brochures and start creating websites that are going to attract, engage, and convert your target audience. So, what does an exceptional web design look like? Here is what I like to call “The 4 D’s of Design” to help you create the right website to meet your company’s needs and drive sales for your business:
1) DECISION. The first thing you need to do is decide what your brand, look, and feel should look like. Collaborate with your peers and colleagues and figure out what would be best for your organization. Remember, your website is an extension of your company so make sure it reflects as such.
2) DEFINITION. It’s also important that you define yourself as an organization. Meaning, make sure your company has a documented and unified mission, vision, and purpose. It is important that your website conveys who you are, what you do, why you do it, and how you can help your target audience.
3) DIRECTION. The user experience is one of the most important aspects of any good web design. If the user is not comfortable with their experience on the site, then they are most likely going to bounce. Make sure that your visitors are able to navigate through your site and find exactly what they are looking for in a timely matter. The key to a good website is the right combination of fluidity, simplicity, and creativity.
4) DIFFERENTIATION. There are many organizations out there who believe they have great websites. However, their site isn’t really saying or doing anything that their competitors haven’t already said or done. In order to attract and retain more visitors, it is important that your organization differentiates itself from the competition. What gives you that competitive edge? Understand what sets you apart from your competitors, and then make the most of it.
Once you have a solid website in place, you can then begin to explore additional internet marketing components. The “4 D’s of Design” are by no means all it takes to create a good website. However, by adhering to these four basic steps it will point you in the right direction toward helping your business drive more sales.
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