Although creating an Google AdWords account is easy and free, there is a good amount of preparation work that should be done before paying for your first PPC click. Before you put your company credit card info in AdWords, make sure you can clearly answer the following questions: What Is The End Goal For Your …
You Can’t Improve What You Can’t Measure (Accurately) Recently, DaBrian Marketing Group wrote a case study on one of our Pay Per Click (PPC) clients. When we first reviewed their Google Adwords accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing …
DaBrian Marketing Group, a Google Certified Partner, will hold a Google Connect education event provided by a Google employee on September 28, 2016. Reading, Pennsylvania – DaBrian Marketing Group, LLC, leaders in online advertising and digital marketing solutions, will host a Google Connect event from 11:30am to 1:30pm on September 28, 2016. The event will …
PPC ad copy character limits have been one of the most challenging components of Pay per Click. Google AdWords has announced/released Expanded Text Ads (ETA). While this new update to the Ad format gives advertisers more characters to use, does it make this challenge any easier? The new Ads increase the character limit on the …
Potential customers are searching for your products and services on Google. While you have invested in SEO (search engine optimization) and are acquiring organic traffic, you could be reaching more customers with PPC (pay per click). The problem is: where do you begin? Keywords, Ad Copy, Bids, Match Types, Ad Extensions, Landing Pages, Budgets, Placements, …
Google AdWords Audit/Grader – Example Google AdWords Audit (This will accompany a YouTube Video) The first three pages of the audit is like an executive summary including a general performance grade (ie, excellent, average, poor, etc.), a few facts pertaining to the activity of your account over the last 30 days, a report card, and …
DaBrian Marketing Group recently hosted a Google Partners Connect event in which local business owners participated in a video-based seminar on effective practices of digital marketing. The video featured speakers that described important factors in constructing a business’ digital marketing presence. Digital Marketing Strategies & Solutions The speakers, Aditi Manwani and Frederick Vallaeys, listed thirteen …
Discover the Advantages AdWords and Working With a Google Partner Agency Can Have On Your Business DaBrian Marketing Group, LLC will hold a sponsored Google AdWords Event for businesses to discover the many benefits of Google AdWords and learn how working with a trusted Google Partner agency can help increase their leads and sales.The Google …
Step 1: Understanding ROI of Your PPC Return (or Value) on Investment (Cost) is easy enough to understand, but applying the concept to PPC can be tricky. Before going further, you MUST have Conversion Tracking setup on your PPC. Without tracking Conversions, there is no way to measure the Return (Value) of your PPC efforts. …
