Business to Business Marketing

DaBrian Marketing Partners with Pipedrive to Deliver Integrated Sales and Marketing Solution

January 17, 2018 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group added Pipedrive to its suite of client solutions. The strategic move will help area businesses improve their lead nurturing processes and accelerate sales cycles by fully integrating their marketing automation platforms and customer relationship management (CRM) systems. DaBrian will provide configuration, integrations, support and consulting to better align sales & marketing efforts for clients and allow them to extract the most value from Pipedrive.

Automatically Update Contacts

DaBrian Marketing Group’s marketing automation solution fully integrates with Pipedrive, allowing businesses to instantly sync contact information across both platforms. Any customers or leads added to or updated by sales and support teams are instantly connected with marketing efforts, and vice versa – eliminating the need for manual import/export. The automation removes human error from the data entry process and saves time. After an initial set-up by DaBrian Marketing Group, Pipedrive’s continuous integration does all the work to keep marketing, sales and support information aligned. This ensures consistency in data between systems and enhances database segmentation, lead nurturing, lead scoring and many other contact handling functions.

Push Marketing Insights to Sales Team

Businesses can now use Pipedrive to connect leads directly to the campaigns that generated them, allowing managers to focus their teams’ sales efforts and providing context to those sales conversations. DaBrian’s marketing automation platform will identify the most effective marketing channels and the most active prospects, directing the sales team where to increase efforts. Integrating marketing information with Pipedrive also allows members of the sales team to more effectively target prospects and personalize their messages. Better understanding the sources, preferred channels and interactions of prospects with marketing efforts arms sales forces with the insights they need to close more deals.

Simple CRM that Drives Profits

Pipedrive was developed by salespeople, for salespeople. In addition to integrating information between marketing automation platforms and customer relationship management systems, Pipedrive helps simplify and organize the sales process. Users can be up and running in less than 3 minutes and it’s easy to add or remove team members. Salespeople are notified about key prospect activities to ensure timely follow-up. And the solution comes with native mobile applications to increase convenience and productivity. An attractive user interface and graphic pipeline representations further increase usability and effectiveness. The CRM starts at $10 per user, per month for subscription.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original strategic digital marketing solutions for businesses. DaBrian Marketing Group’s digital marketing services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web hosting, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

About Pipedrive

Founded in 2010 by seasoned sales pros, Pipedrive is a sales CRM solution designed to help salespeople rather than control them. It is built on a proven selling framework that gives visibility into the pipeline and drives actions that push deals to close consistently. Pipedrive is serving more than 60,000 customers worldwide with corporate offices in New York and Estonia. Pipedrive ranks no. 14 on the Inc. 5000 list as one of America’s fastest growing private software companies. For more information, go to www.pipedrive.com.

What is Marketing Automation?

September 25, 2017 by Daniel Laws 1 Comment

Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, 51% of companies are currently using this tactic. With more than half of B2B companies (58%) planning to adopt this technology shortly.

How can marketing automation help your business?

Using a marketing automation software can help your business to improve efficiencies, personalize your marketing messages, connect marketing to closed sales deals, and measure your strategy effectively. To some degree, you can set-up marketing campaigns and leave it on “autopilot” while focusing on other business objectives. When used effectively, it will align your sales and marketing teams towards a common goal.

What are some features of marketing automation tool?

Below are few common features:

Lead Scoring – score prospects based on behavior so you can followup with proactive prospects.

Lead Nurturing – automatically stay in communication with prospective customers through the sales process

Prospect Tracking – identifies activities that prospects have interacted with on your website or marketing

Email Marketing – email design templates to send, test, and measure the effectiveness.

Customer Relationship Management (CRM) Tool Integrations – connecting your leads with marketing activities that closed deals.

Integrated Reporting – see where leads come from, which campaigns are working, and the number of deals closed

This is just a brief list of the options it provides. With technology always improving, there are bound to be many more to come.

Should your company be using it?

If you have a contact database and are proactively marketing your company’s products or services, YES. The saying goes, “80% of sales come from 20% of advertising.” Marketing automation will provide some clarity into specifically which advertising efforts are working. By measuring your funnel, you can identify issues to the process and create strategies to improve conversion rates.

What do you need to know about marketing automation software?

It all starts with a strategy. Without a strategy, you have no chance of success! Marketing automation software can be complex, so start with the fundamentals and grow from there. It’s important to have standards for your contact data and keep it organized. Otherwise, you’ll end up with garbage in your CRM which will cause your marketing automation to be ineffective..

Lastly, you must have or create relevant content in different formats (text, images, gif, video, data sheets, case studies, etc.). Relevant content is king, and without it, you are just a peasant in your industry!

If you want more on marketing automation, drop us a line or comment with your feedback or suggestion.

Social Media Marketing: An Effective Sales Tool For B2B Companies

September 12, 2017 by Dabrian Marketing Group 1 Comment

Social media marketing initiatives do not have to be strictly for business-to-consumer (B2C) companies. Yes, social media is used for connecting with loved ones, watching dog memes (because who doesn’t love doing this?), and sharing cool activities you’ve done recently, but we can’t forget one important detail. These same people have day jobs that your company could do business with.

Business-to-business (B2B) companies have the same opportunities to create relationships and leads with other professionals to grow business and increase revenue.

Where to Start with B2B Social Media Marketing

LinkedIn, Twitter, Facebook, and Google+ are all social platforms a B2B manager should utilize.

LinkedIn is clearly the one platform that has the reputation for being for professionals. It includes tools like LinkedIn Sales Navigator and advertising methods like Sponsored InMail that assist with targeting the right prospects.

Twitter

Some may find this surprising, but Twitter falls second in generating leads. Most of my clients, whether B2B or B2C, are actively engaging with other businesses on Twitter. This on-the-go app makes it easy to share quick snippets and enticing phrases that lead to content and strengthen the case to work with you. Google also takes into consideration Twitter signals where individual tweets have the potential to be linked directly on the search and help your rankings. Plus, posting a few times per day is accepted here, so share as many articles, stories, or images as you’d like!

Facebook

Facebook is the head honcho of social media, but it’s mostly considered as a B2C marketing channel, however, this needs to be part of your social media marketing strategy as a B2B company. Use photos and videos to catch the attention of users on your latest new content, industry statistics, or share expert advice.

Facebook Live is another great visually appealing way to start the conversation with prospects by having them comment during the stream. There are multiple other ways to target B2B prospects such as social advertising or as simple as engaging with another business’ content. Experiment to find out what works for you.

Google+

Google+ has over 300 million users as of 2016 – believe it or not. While many businesses don’t take advantage of this platform, it has its perks for any B2C or B2B company. Forming communities on G+ will help start the conversation with customers and prospects. These communities can serve as forums to aid with customer service or chat with leads. On top of this, the search engine optimization (SEO) benefits are also exceptional since Google search and Google+ integrated. Google has slight favoritism for its own social platform.

You might as well get used to using it now because it’s not going anywhere. By 2050, it’s reported that every business will have a Google Plus page.

Share Relevant Content Consistently

Grasping the concept of reaching out to prospects through social media is easy, however, what to post may not be. Content marketing is critical when utilizing social media for your business. Show your audience and your prospects that you are an industry thought-leader and know what you’re talking about! And hey, content marketing costs 62% less than traditional marketing. All it takes is the time and knowledge to create a piece of material that’ll convince your future customers to sign on with you. Drive people to your website. Make let them learn more about what you have to offer. Get people talking about your brand!

Monitor Your Online Brand and Reputation

People always have an opinion about your work or company. This could be from your employees, customers, or competitors. Unfortunately, social media is typically the first place people go to complain or share negative feedback. Being the first to respond and to react to these situations will only allow for a better outcome.

But don’t forget to thank those who give you the 5-star reviews, too! Appreciating your customers for taking the time to share their experience will go a long way.

Regular Social Monitoring Helps With:

– Voluntary Feedback

– No matter the sentiment behind the review, it can only improve products/services, attract customer, and allow for additional customer service.

– Employee Actions, Images, and Posts

– Some companies have strict social media policies that restrict an employee in engaging in certain behaviors online.

– Handling an Immediate Crisis

– Negative feedback can spread like a wildfire in today’s online world. Be the first to address the situation and hopefully, convince the user to take it down.

– Attracting New Customers

– When your content is shared, you have the ability to get in front of new prospects you might never have thought of.

– Tracking Competitors and Industry Trends

– What are you competitors talking about? What’s trending? What should you be addressing in your feed?

Social Media Marketing is Right for Your B2B Company

Social media marketing works hand-in-hand with content marketing, search engine optimization, customer service, brand management, and so much more. Skipping out on this marketing tactic is a mistake. When you find the right platforms and strategy for your business, your sales will reflect this. Your hard work will pay off as long as you keep at it.

Interested in learning more about the tips and tricks to social media for growing your business?

Humanizing B2B Marketing for Better ROAS

May 1, 2017 by Daniel Laws Leave a Comment

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time we shift our mindset to think more about return on ad spend (ROAS).

Focusing on the the individual advertising tactics rather than the strategy as a whole allows you to more precisely analyze the results of your marketing efforts – including advertising campaigns. This also helps you to humanize our B2B marketing initiatives by understanding exactly what kind of marketing efforts work. These include behavior-based tactics such as:

Responsive web designs
Unique and helpful content
Consistent interactions on social media
Personalized and attentive client relationships.

Although you’re prospecting another business rather than an individual (B2C), we cannot forget the fact that the decision-makers are still “normal” customers. How are you going to speak to them to build the relationship between their company and yours?

Commit to Responsive Web Design

When we envision a person in upper management, we typically see them sitting at his or her desk all day long. This is never the case. Business decision-makers are on the move and will most likely visit your website through a mobile phone to find more information about you.

Your website must be mobile friendly in order for them to clearly review your products or services and understand how your business is different from the competition. The mobile experience must quickly provide that information. It must be easily read by the most popular smartphones of your target audience. In fact: 62% of B2B marketers planned to invest in responsive web design in 2016. Invest now to be ahead of your competitors in the rest of 2017.

Attract New Customers with Unique Content

Craft your copywriting, design, and imagery to appeal to your potential customers while enforcing your brand on every page. Not only must the content be written in the most common languages of your target audience, but it must also be accessible with Google and Bing.

To market your written content and business, it’s recommended to assist your content marketing efforts with SEO and Paid Search (PPC) advertising to increase awareness of products and services. Follow the SEO best practices and work with a Google AdWords partner for optimal results.

Socialize with Business to Business Customers

Friends, family, and customers all use social media for leisure and business purposes. With the growth of social media management, potential customers are looking for your business to provide helpful information about your industry along with being someone they can talk to. Socializing with them provides you with an opportunity to demonstrate expertise and reinforce your brand’s value.

Dedicate time to sharing content on your personal and business social media accounts. This will prove your expertise and help you to stay top-of-mind. You can also advertise products and services on targeted social media networks. Facebook and LinkedIn ads have shown the best value for B2B social marketers.

Nurture Individual Accounts with Account-Based Marketing (ABM)

Lastly, marketing automation can create consistent interactions with potential customers and provide you with the ability to nurture existing clients when executed appropriately. Take a look at this annual trends report from Econsultancy and Adobe for quantitative evidence.

For example, the use of account-based marketing brings several departments together to keep your current business while obtaining new prospects simultaneously. ABM is a business-to-business strategy to drive collaboration between business marketing and sales teams by focusing on building individual client accounts to drive revenue. Pardot and Marketo have templates to help you to nurture individual accounts and grow your revenues.

Your Business is Made Up of Hard-Working Humans. Show It.

There are many tactics to attract new customers for any business, no matter if you’re B2B or B2C. It’s just important to keep in mind that when marketing to other companies, there is still an actual person on the other end, not just another business. Be relatable to the people at those other companies and understand their behavior and motivations to see profits on your own end.

Comment below any experiences you’ve had when marketing for a B2B company – I’d love to share mine, also.

DaBrian Marketing Group accepted into Forbes Agency Council

October 3, 2016 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group, a full-service digital marketing agency located in Reading, PA, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

DaBrian Marketing Group joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

Daniel Laws, Principal Owner of DaBrian Marketing Group shares his enthusiasm on joining, “We are excited to receive the invitation and acceptance into Forbes Agency Council. The community provides access to key contacts, media exposure and will help DaBrian Marketing Group further cement our leadership role within the Pennsylvania and the digital marketing industry.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome DaBrian Marketing Group into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

For more information about Forbes Agency Council, visit https://forbesagencycouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.

DaBrian Marketing Group, LLC. Offers Businesses the Opportunity to Learn More About Online Advertising

September 16, 2016 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group, a Google Certified Partner, will hold a Google Connect education event provided by a Google employee on September 28, 2016.

Reading, Pennsylvania – DaBrian Marketing Group, LLC, leaders in online advertising and digital marketing solutions, will host a Google Connect event from 11:30am to 1:30pm on September 28, 2016. The event will be hosted at DaBrian Marketing Group’s offices at 500 Penn Street, Suite 201 in Reading, Pennsylvania, and will feature Tim Reis, Director of Performance Agencies, and David Chung, Mobile Site Transformer, at Google. This event is only available at Google Partner locations. Reis and Chung’s live-streamed presentation will focus on online advertising capabilities and Google Adwords.

According to Google, 74 percent of people get frustrated with website offers, ads, and promotions that appear to have nothing to do with their interests. In addition, 76 percent of people who conduct a local search on their smartphone visit a business within 24 hours, and 28 percent of those searches result in a purchase. This event will help businesses to gain a better understanding of what their company could and should be doing to effectively use online advertising, delivered straight from a Google employee who specializes in this work.

“In discussions with potential clients, they often assume that Google AdWords is just search which simply is not the case. We help clients to identify opportunities that align with their business, geography, and target audience,” says Daniel Laws, Jr, President and CEO of DaBrian Marketing Group. “Through this event, businesses can discover the true power of Pay per Click advertising and how DaBrian Marketing can manage their ad campaigns that will successfully allow them to stand out amongst their competitors and gain the leads they want most.”

DaBrian Marketing Group is a full-service digital marketing agency and Google Certified Partner that specializes in pay per click advertising, online advertising, and Google Adwords. They are local experts and offer their clients extensive experience with the Google AdWords platform and certifications. The company is able to access frequent updates from Google directly because of a close professional relationship they have developed when they need advice. This Google Connect event is free of charge and lunch will be provided. To register, visit the online registration page.

DaBrian Marketing Group, LLC.

DaBrian Marketing Group, LLC provides clients with the most innovative digital marketing solutions to solve their business challenges. Their diverse staff has a commitment to analytical measurement and analysis as well as their commitment to a community, job growth, and talent retention in the local area. For more information, visit DaBrianMarketing.com.

Contact Information

DaBrian Marketing Group
Email: Search@DaBrianMarketing.com
Phone: 610.743.5602

Source: DaBrian Marketing Group