Have you ever said your business-to-business (B2B) company doesn’t need digital marketing, that it’s only something business-to-consumer (B2C) needs? If you have, unfortunately you’re not alone. You’ve probably offered reasons like your customers know who you are, or your buyers already know what they want and don’t need to look online. Or perhaps even the …
You may be thinking, “What in the world does psychology have to do with content marketing?” Don’t worry, you are not alone. Our popular culture portrays psychology as therapy rather than research, as medical prescriptions rather than behavior analysis, and as a series of terrifying mental disorders rather than organizational performance improvement. This post corrects these …
30 May, 2016 (Reading, PA) – DaBrian Marketing Group, LLC has developed and redesigned South Mountain YMCA’s website, pro bono. The South Mountain YMCA provides camping experiences as well as educational and outdoor programs that build personal leadership, character, and life skills while developing care, honesty, respect, and responsibility in young people, families, and communities. …
Discover the Advantages AdWords and Working With a Google Partner Agency Can Have On Your Business DaBrian Marketing Group, LLC will hold a sponsored Google AdWords Event for businesses to discover the many benefits of Google AdWords and learn how working with a trusted Google Partner agency can help increase their leads and sales.The Google …
As a Healthcare Provider Are You Confident Your Current Marketing Strategy Is Reaching Your Target Audience? New Patients Are Online And Ready To Be Engaged On March 9th DaBrian Marketing Group, a Certified Google Partner Agency hosted a live webcast to explore the impact ever-changing consumer search behaviors have on Healthcare Marketing. The consumer search data …
created by freepik.com Introduction: Back in March 2015 I wrote a blog which covered “Five New Web Design Trends for 2015”. Although several of these trends have managed to survive 2015, there are some additional trends that could affect the usability of your B2B website. In this blog, I will go over five (5) additional …
As an ad agency owner, I speak to a number of prospective clients throughout the year. It’s very common for people to have misconceptions about the advertising business but in some cases, these issues are common myths. With that said, below are my replies to common myths to help understand our industry, services, and agreements: …
It’s generally a good idea to start your web design project using best practices, especially if you haven’t accumulated any data to support a specific design change, or direction. Remember that you shouldn’t end your design solely implementing best practice solutions; however, you should use the data feedback, by use of analytics, to optimize and …
Pardot states that “86% of B2B marketers are producing content.” Your company may be part of this percentage, but are you creating the RIGHT content specifically for your customers? White papers at times get bypassed by blogs or other social platforms, but using them as a medium to inform clients about relevant information is a …
