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DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

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DaBrian Marketing Group Crosses State Lines to Service Atlantic Millwork and Cabinetry

DaBrian Marketing Group offers Search Engine Optimization to Delaware Company.

Atlantic Millwork and Cabinetry Logo

29, November 2016 (Reading, PA) – DaBrian Marketing Group, located in Reading, Pennsylvania, crosses state lines into Delaware to offer their search engine optimization (SEO) service to Atlantic Millwork and Cabinetry. The digital marketing agency’s main objective is to improve their new client’s local search rankings.

The SEO service provides the client with content optimization, local listing management, and link building (link earning). DaBrian Marketing researches which keywords are relevant for the supplier and distributor to rank atop search engine results. This helps local, potential customers easily find the company, increasing the probability of a lead.

The overall goal of this strategic partnership is to expand Atlantic Millwork’s reach and visibility throughout the Delmarva region through organic search efforts.

Vincent T. McDowell, Director of Sales Marketing at Atlantic Millwork and Cabinetry, shares his excitement about the new relationship, “DaBrian Marketing Group is a wonderful team of highly qualified and well-trained professionals. We are excited to work with their team to advance our presence on the internet and commonly used search engines. I must add, their customer service has been second to none.”

Atlantic Millwork and Cabinetry resides in Lewes, Delaware. A family-owned, small business of over 25 years, supplies and distributes windows, doors, cabinetry, decking, millwork products and more across the Delmarva Region.

DaBrian Marketing Group has serviced other companies outside of Pennsylvania in various industries such as automotive, healthcare, non-profit, and manufacturing.

For more information about DaBrian Marketing Group’s search engine optimization program or any other service that DaBrian Marketing offers, visit their website at www.DaBrianMarketing.com or call the office at 610.743.5602.

About Atlantic Millwork & Cabinetry

Atlantic Millwork and Cabinetry has been a family-owned, small business for over 25 years. As the Delmarva Region’s premier building supplier, the company supplies and distributes windows, doors, cabinetry, decking, millwork products, and more. Their experienced sales staff and design teams are dedicated to providing excellent service and expert advice. With in-house technicians and delivery service, Atlantic Millwork can ensure an excellent start-to-finish buying experience. For more information about the company and their services, visit their website at www.atlanticmillwork.com or call their home office at 302.644.1405.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization (SEO), website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

**Originally published on Newswire

Ecommerce Tips To Ensure Success on Cyber Monday

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CYBER MONDAY IS HERE!

And, it’s expected to be the largest shopping day in US history (for the 7th straight year). It is imperative that your Ecommerce is locked down, functioning properly, and ready to go. You may think your company’s website is ready for the rush simply because you have a shopping cart built onto your page, but there’s much more to think about. Use this checklist to see if you are prepared to conquer and surpass your competitors’ numbers on the largest shopping day in HISTORY.

Mobile Friendly = Money Friendly

  1. Cyber Monday is predicted to surpass $1 billion in mobile sales for the first time.
  2. Mobile traffic has surpassed desktop.

Having a mobile friendly site is a necessity. Learn tips for designing and optimizing your site for mobile.

Does your shopping cart and discount codes work?

A functioning cart is the most important to closeout the purchase. When your customers leave items in your shopping cart, they should be able to return without losing them. They should also be able to to view these items across all devices.

Tie in your email marketing efforts with abandoned shopping carts, too. Send an automated reminder email later that day with, “There’s still time left!” or a few days later saying, “We’ll give you a second chance!”

Site Search and Filtering Plug-ins

When someone lands on your site for a particular product or service, it should be easily found right away. To do this, use a site search bar or filtering plug-in. Properly tagging each product with its brand, name and specific features will get your customers what they want and get you another sale.

Optimizing Your Pages and Products

Having products alone won’t drive traffic to your site, and will certainly decrease the chance of a purchase. Adding comprehensive product descriptions that include all necessary information along with image alt tags, captions, and descriptions will increase the search visibility of your product. If you want to rank well in search engines for a specific product or service, this is a. You also want to limit the amount of questions a customer has. By providing this information, your customers will feel confident in making that final purchasing decision.

Reviews and Rating System On-Site

According to BrightLocal, 88% of consumers will trust online reviews as much as personal recommendations. Reviews on your website could boost your Cyber Monday sales. (or hurt them if not handled properly, ?)

ecommerce marketing tips for cyber monday
Image from Brightlocal.com

24/7 Customer Support

Resolving an issue or answering customer questions immediately can save some headaches for both your company and customers. Offer multiple ways for anyone to get ahold of you. A “live chat” feature on your website can help customers make a purchasing decision faster. Your customers are less likely to make a purchasing decision if they still have unanswered questions. If you can’t answer their questions, your competitors will.

Monitoring social media on a day-to-day basis is also a great opportunity to connect with your customers. When there is an issue, a customer is more likely to head to social media first to bad-mouth your brand. Be part of that conversation; don’t avoid it.

Local SEO: Can They Find You?

Today, mobile is our new local directory. Your customers aren’t pulling out their phone books and local guides anymore, they are searching for your product or service online. The most popular search engines today have algorithms that heavily favor locality. Here are some tips to ensure your business is appearing atop the local search results:

  • Have your name, address, and phone number (NAP) consistently accurate all throughout your site (I suggest in your footer).
  • Embed Google Maps (viewing your location) on your contact us page.
  • Be listed on major local listing platforms such as Google My Business, Facebook, Apple Maps and Bing Places.
  • Use local Business Schema markup.
  • Use local keywords in your URLs, TTD’s, and content, where appropriate.

Appearing at the top of local search results often lead to sales. According to Think With Google, 76% of people who search on their smartphones for something nearby visit a business within a day. Of those 76% of searches, 28% result in a purchase.

PPC Remarketing to Remember

So your site functions properly and you’ve optimized it well enough to bring a lot of people to it, is that enough? Not quite. Just as you would shopping in person, your digital customers are going to weigh their options. This means either checking out your competitors, or visiting other websites for additional information about a specific product or service. Make sure you stay top of mind with PPC Remarketing. Remarketing allows you to basically “follow” users that have previously interacted with your brand, and place ads on other websites.

Now after today has come to an end and all the shoppers have gone to bed… Go to work tomorrow and compare your numbers from today to any other day of the year. Did you not see a significant difference? (Eh, or maybe you don’t even have the analytics to compare.?) Either way, that’s when you’ll know your business was not as prepared as it should and could have been.

If you didn’t check all of these items off, you can have better luck next year (and throughout the year) when you work with us. 😉 Give us a call and we can chat about how to grow your company and your Ecommerce website.

What else do you find important for an Ecommerce site to have? Let us know in the comments below!

Get Your Share of $400 Billion in Ecommerce Sales with A Product Data Feed

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Ecommerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 billion in sales in 2018 and eMarketer estimating $491.5 billion in 2018.

Retail and Ecommerce businesses continue to look for opportunities to grow and increase online sales, as well as in the store visitors. One of the most challenging things for business owners is the management of the product data feed or inventory information and availability for products online.

ecommerce website marketing, product data feed
2014-2018 Projected U.S. Ecommerce Sales

What is a Product Data Feed?

A product data feed is an organized list of products and their attributes. Each product can be displayed, advertised or compared in a unique way. A product data feed typically contains a product image, title, product identifier, marketing copy, and product attributes. It is often used to populate product information on ecommerce websites and shopping engines such as Ebay, Amazon, or Shopzilla.

How Can Retailers Use the Product Data Feeds?

Retailers and Ecommerce websites can use product data feeds to increase product awareness and influence purchasing decisions. Online shoppers are using shopping engines to find what they want. Shoppers are searching, browsing, and making purchasing decisions before stepping into a store. Often purchases are made outside of the merchant’s website.

How Can the Product Data Feed Help with Retail Promotions?

It can be optimized to increase organic search visitors. The product data feed provides value information on products, availability of items, shipping options, product reviews and details that are visible for search engine and potential shoppers. Also, it can be used to promote or advertise via social media, mobile apps, and generate local in-store visitors.

Use the Product Data Feed to Position Your Online Business & Retail Store

The product data feed is vital for Ecommerce and retail stores. It shouldn’t be an afterthought but an overall part of the strategy to sell more products. Customers are constantly searching for the least expensive products to fit their needs and sometimes it happens while they are in your store. Your products need to be visible and accessible in-store, online, apps, and shopping engines if you want a piece of the estimated $400 billion in ecommerce sales.

For more information on Retail or Ecommerce, check out our Ecommerce Guide, subscribe to our YouTube Channel or subscribe to our newsletter.

McCarthy Engineering’s New Website Design Provides a Better User Experience

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Web design services in Reading, Pa
McCarthy Engineering’s previous homepage before the acquisition and website redesign by DaBrian Marketing Group.

Reading, PA – November 16, 2016 – DaBrian Marketing Group, LLC develops McCarthy Engineering’s new website which has been active as of October 26, 2016. After McCarthy Engineering’s recent acquisition of N.E. Fisher and Associates, the main focus was to combine the two companies’ websites and improve the overall user experience when McCarthy came to DaBrian Marketing Group for the redesign.

The new McCarthy Engineering website allows users to easily find the services offered, geographic areas served, prior projects conveniently categorized by industry, as well as contact information. The simple and sleek navigation allows each visitor to find the information they need, whether they are utilizing a desktop, smartphone, or tablet. Clients can actively access their portal login on any page. The modern design also makes requesting additional information more accessible through contact forms. Video integration with YouTube allows viewers to experience high-quality videos directly on the website, too.

McCarthy’s innovative approach and out-of-the-box thinking has earned the firm a reputation as the trusted advisor to turn to for especially challenging projects. From civil engineering, subdivision, and land development to environmental services and survey engineering, they take great pride in the thoroughness of their services and the quality of their work. McCarthy’s goal is to continually exceed customers’ expectations and deliver engineering excellence in everything that they do. They actively recruit the best talent in the industry, and their firm remains on top of its game by providing team members with ongoing specialized training, state-of-the-art equipment and cutting edge technologies.

Michael Coulton, Chief Operating Officer of McCarthy Engineering, said,“McCarthy Engineering wanted a website that communicated the engineering and consulting solutions we provide to our clients as well as who we are and what makes us different. We wanted our current and potential new clients to fully understand the McCarthy Engineering brand and values, as well as see projects and capabilities that would interest them when they visit our website. DaBrian Marketing has made our online presence stronger by creating a modern, aesthetically pleasing, easy to navigate site that works well in a desktop and mobile environment. We are thrilled that our new site delivers a truly user-friendly experience in a platform that allows us to reach people in a way we have not be able to before.”

McCarthy Engineering’s Previous Homepage
McCarthy Engineering’s previous homepage before the acquisition and website redesign by DaBrian Marketing Group.

McCarthy Engineering and N.E. Fisher and Associates merged on January 30, 2015. The new McCarthy Engineering website can be found at http://www.mccarthy-engineering.com.

For more information about DaBrian Marketing Group’s web design services, call 610.743.5602 or email sales@dabrianmarketing.com.

About McCarthy Engineering

McCarthy Engineering, established in 2000, provides a full suite of engineering and consulting expertise to centralize responsibility and accountability in one firm, for peace of mind and long-term cost savings. McCarthy Engineering is licensed to serve 19 states in civil site engineering, structural engineering, mechanical-hvac, electrical engineering, plumbing and piping, land surveying, and more. The company has two locations: one located in Wyomissing, PA and the other in Boyertown, PA. For more information about McCarthy Engineering, call 610.373.8001 or email info@mccarthy-engineering.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, search engine optimization, Pay Per Click Advertising (paid search), web design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Grow Your Ecommerce With PPC Remarketing

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The U.S. Commerce Department reports that web sales (Ecommerce) have been increasing 10+% year over year since 2010. Last year (2015), web sales were over $300 billion and are expected to exceed $500 billion in the next 5 years. As a retailer, are your online sales rising with the industry or are you losing out to competitors who are attracting more customers online?

There are many factors that go into a retailer’s online success – user experience, ease of completing a transaction, mobile-friendliness, and more. This post is going to focus on driving repeat visits and sales through the art of Remarketing.

eCommerce is growing with PPC remarketing

What is PPC Remarketing?

Remarketing is targeting your Pay per Click ads to users who have or are similar to those who have, interacted with your brand via the web. This interaction could include previously visiting your site, watching one of your YouTube videos, or voluntarily giving you their email address. I am sure that you have visited a site and have then noticed that their ads seem to “follow” you as you visit other sites – this is an example of remarketing.

Why Utilize PPC Remarketing Efforts?

Reach users that are more likely to purchase because they have previously interacted with your brand.

Bring back current customers – people that purchased that winter coat may be in the need for gloves, scarves, hats, and other winter clothes
Rescue abandoned shopping carts – A person did “window shopping” on your site and created a wishlist or shopping cart, but never purchased. Reach him or her with a remarketing ad and close the potential sale.

In addition to that short list, remarketing can often lead to higher conversions (sales from ad clicks) at a lower cost (CPA) which means higher margins and Return on Ad Spend (ROA) for you! If you have questions or would like help leveraging remarketing to boost your sales and Return on Ad Spend, contact DaBrian Marketing Group today or leave a comment below.