“Market segmentation is a natural result of the vast differences among people.” – Donald Norman (author of “The Design of Everyday Things” – excellent read! I’ll never look at doors the same way again.) Donald nailed it when it comes to customer segments. Your customers are all unique. They all have their own interests and …
Back on October 18, the 2nd Annual DAA Philadelphia Symposium was held, and so far the responses have been great. The theme of this year’s symposium was “The Next Generation of Analytics Optimization.” We had a number of great speakers, panel discussions, sponsors, etc. We discussed common themes within the digital analytics environment such as …
So your organization has made the decision to pursue digital analytics. You’ve managed to get the buy-in you need from the decision makers and now you have plans to measure everything under the sun, from billboards, to pay-per-click campaigns, to social media. You’ve created scope documents and measurement plans until your fingers bled. To quote …
Last week, I released my Tips to Move Toward Big Data & Enterprise Solutions that focused on your organization internally. This week’s 5 Tips to Move Towards Big Data & Enterprise Solutions are focuses on projects and customer outcomes from the data. 1. Think Data Quality & Security In this day and age, it’s critical …
With all of the talk about “Big Data”, I thought it was about time that I provide you with a few recommendations to get your organization moving to leveraging large amounts of data. The beauty of having big data is that you can be statistically confident when testing. Small businesses don’t always have the luxury …
There can be a lot of unknowns when it comes to marketing campaigns. Who’s seeing your ads or print pieces? Of those people, who are they resonating with? Are your strategies working? These are all very important questions, that if answered, can lead to valuable insights into improving these strategies. But how can you gain …
If you’re reading this blog, you probably already understand that a great deal of marketing power can come from web analytics. If you’re an analyst, then we share the same pride in being able to take those high level metrics from tools like Google Analytics and slice and dice them to reveal tasty morsels we …
Whether you’re a marketing manager for a private organization or a web analyst for a digital agency, you surely understand the great importance of data and the powerful insights it can yield. You’ve also probably encountered one (often frustrating) roadblock: The people around you just don’t get it. The business analysts haven’t gotten the historical …
For about 5 years now, marketing professionals have been using Google’s Website Optimizer to run A/B tests and Multivariate tests on webpages. Google recently announced that Website Optimizer will be replaced with Content Experiments. Content Experiments offers similar functionality as Website Optimizer with a few limitations; however, I’ll highlight the top features that I think …
