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Mohnton Company Website Redesign – Keystone Maintenance Services

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Keystone Maintenance Services, or KMS, is another great example of some of the work we do here at DaBrian Marketing Group. KMS is a company based in Mohnton, PA that specializes in supplying and servicing cranes, hoists and other material handling equipment. They provide other services as well, such as welding, concrete, and electrical work.

The majority of the work we did was in the site redesign. KMS wanted to make changes to their brand identity, and they came to us for guidance. Our Creative Director Mark Mapp was able to come up with a brand new logo and color scheme and then translated these elements into a new and improved look & feel on their website. Updated images were also added and then optimized, so as to not slow the site down. The result was a cleaner, more modern looking site. We also aimed to improve functionality and usability with the redesign, improving the architecture and adding more Calls to Action and homepage links. Our goal was to make it easier and more intuitive for users to contact Keystone for questions or a quote. At the end of the day, one of the most important jobs of a website is to generate leads, so this was an important aspect of giving our client a good finished product.

Another item we were tasked to do for Keystone was copywriting for their site — specifically for the New Equipment and Expanded Services sections. Admittedly, I didn’t know much about the crane and material handling industry when I was first tasked to write these pages. I looked across the web for companies within a similar sector and read their on-page copy to get a sense of the terminology used within the industry, as well as what users want to know about all the different types of cranes serviced and supplied by KMS. Once I felt comfortable writing about the subject matter, I started putting pen to paper (figuratively.) I tried to adopt a casual but informative style when writing the copy and made sure to hit on Keystone’s key differentiators — namely their broad service area and devotion to 24-hour breakdown support.

About Keystone Maintenance Systems

Keystone Maintenance Services Corporation is an industrial maintenance service company founded in 2001 and located in Mohnton, Pennsylvania.

Keystone Maintenance Services provides specialization in overhead crane, material handling, and industrial controls systems. At Keystone Maintenance Services, they are dedicated to the safety and productivity of your cranes, hoists, and other industrial equipment. From simple jibs and hoists to complex control systems, they are uniquely qualified to inspect, repair, and modernize all of your material handling equipment. Additionally, Keystone Maintenance Services has expanded capabilities over other “crane service” companies. Keystone Maintenance Services can provide additional services that range from rigging, equipment installation and relocation, fabrication and millwright services, as well as researching and supplying required spare/replacement parts.

Website Design for Lancaster PA Company – B&B Integrations

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B&B Integrations, located in Lancaster PA, contacted DaBrian Marketing Group for their web design project. The goal of the web design project was to grant B&B Integrations more access to update content, images, enhance functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, make it easier to upload images from projects, and reduce the website support cost.

B&B Integrations began to provide other forms of low-voltage communication systems, which prompted a name change to B&B Communications in 1984. Since the mid-80s, communication systems have become very specialized, including school intercoms, nurse call systems, and video presentation systems. Their customers often required more than one of these specialized systems to work together. Now, they focus on blended or integrated specialized communication systems.

With B&B Integrations, solutions ranging from A/V to school intercom systems, DaBrian Marketing was able to enhance the previous design and overall functionality of the website. In addition, the website design now has clear call to action, newsletter sign-up, and complete control of the WordPress content management systems.

About B&B Integrations

B&B first opened its doors in 1974 as B&B Audio and Acoustics, the business was dedicated to providing engineered sound systems to the houses of worship market. As B&B’s reputation grew, it began working in a more diverse number of industries, providing public address and sound reinforcement systems.

In 2016, to embrace this next stage and better serve customers, the company once again changed its name—from B&B Communications to B&B Integrations. This enhanced brand represents a commitment as a vendor specializing in single solutions by integrating best-in-class, specialized systems.

Berks County Website Design – The Rubright Group

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The Rubright Group located in Shoemakersville, Berks County PA contacted DaBrian Marketing Group for their new web design project. The goal of the web design project was to increase awareness of Rubright Construction and Self Storage as well as rebar fabrication in Shoemakersville and Berks County PA. The increase in visitors overall would lead to more business opportunities.

Rubright Construction maintains a full time workforce, experienced and knowledgeable in various fields. Rubright Self Storage is located at the rear of our construction business 64 E Bellevue Ave. Shoemakersville, PA 19555. Their units are safely secured and neatly maintained to provide 24 hour service. The units are designed to handle adverse weather conditions and are available in multiple sizes. ReCon-Fab is a company for reinforcing bar grade 60 and custom fabrication that consists of bending and cutting. Alongside their services through ReCon, they provide deliveries throughout Berks County and Eastern Pennsylvania within a 48 hour period.

With The Rubright Group’s diverse business portfolio, DaBrian Marketing Group was able to incorporate all of the business entities into one website. The website now showcases their businesses, provides a photo gallery of their most recent projects, and a map for directions to their facility.

About The Rubright Group

The Rubright Group located in Berks County, PA performs commercial and industrial concrete, rebar fabrication and offers self storage units. We are committed to providing our services in a timely and safe manner.Rubright Construction was started in 1969 by George R. Rubright. George started most projects by trust and a firm handshake. Residential remodeling, home building and miscellaneous site grading was the core of his business. In the early 1980’s George Rubright and his two sons, Jeff and Ted evolved the business into commercial and industrial projects specializing in concrete and site excavations. Today, Rubright performs all aspects of poured and placed concrete, along with a rebar fabrication division.

New Website Design for Former Reading PA Business – B&G Glass

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B&G Glass had been located at 1440 Carbon Street, Reading PA 19601 for more than 30 years and it had outgrown the facility. B&G Glass Service Inc. received a $1 million loan to purchase a building in Bern Township and purchased an existing 30,000 square-foot building at 2668 Leisczs Bridge Road in Leesport, PA. The total project cost was $2 million.

With the relocation from Reading PA, B&G needed a new website design that reflected the growing business. They also wanted to update the local listing within search engine directories to provide accurate information on the new location and communicate this change on Facebook. DaBrian Marketing Group was hired to develop the new website design project, update the local listings, and communicate the relocation from Reading to Leesport via social media.

The website design project was created in WordPress to provide B&G Glass the opportunity to make changes in the future. Over 57 local listing directories were updated for the project and continue as an on-going process to improve organic search traffic. The social media posts were executed 4 months before the official relocation.

About B&G Glass

B&G Glass, which was founded at Reading Pa in 1963, fabricates and installs glass and glass systems in residential, commercial and specialty applications and provides repair and installation of automotive glass. B&G Glass prides itself on a strong work ethic that traces its roots back to the company’s inception. B&G Glass has focused on developing service strengths in glass repair, glass replacement, and glass installation to satisfy market demands. Their reputation for prompt courteous service is unsurpassed, from screen and storm window repair and replacements to challenging, custom residential and commercial glass installation projects.

6 Essential Shopify Apps For Medium Size Retailers

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If you’re an online store owner using Shopify, there are so many ways you can make your life easier.

There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start.

Luckily for you, we’ve come up with a list of 6 essential apps to have if you’re a Shopify store owner. Check out our list below to get inspired.

Recommended reading: The 5 Questions Everybody’s Asking About Shopify

Mailchimp for Shopify

Email marketing is an effective way of connecting with your customers — once you’ve got them subscribed to your mailing list, you can grab their attention with awesome offers and direct them to your store.

Having an email subscription tool like Mailchimp is super handy if you’re a medium size retailer. By now, you’ve climbed a few rungs up the entrepreneurial ladder, grown your store a bit more, and now you’re looking at ways to maintain existing relationships and build new ones.

Email marketing is a great way of doing this, and Mailchimp is the best of the best when it comes to email marketing tools.

The Mailchimp for Shopify app lets you integrate your Mailchimp account with your Shopify store easily. From here, you can import your customer information and use purchase data to create targeted email and ad campaigns that boost sales.

Facebook Store

You’re definitely missing out on potential leads if you leave out social media as a selling platform for your store. Facebook isn’t just good for advertising you know!

If you’re an established medium size retailer, then the Shopify Facebook Store app is perfect for you.

Sometimes people just won’t want to click through to your site. This is detrimental to your conversion rates — you’ve spent the time generating leads, and now you’ve fallen at the last hurdle.

Facebook Store lets you showcase your products or services on your store’s Facebook page and post collections to your timeline to highlight products. You can also build engagement around your items by tagging them in photos, which shoppers can click on to buy.

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo

It’s an awesome app because it lets you reach more potential consumers, drives more traffic to your store, and provides an easy online shopping platform. Shoppers love it because they can browse, share or buy directly from your Facebook store.

Yotpo is a cool — and free! — Shopify app that helps store owners to generate and leverage product reviews.

The majority of US customers consult reviews or ratings before making a final purchase. In this digital age, consumers want to know how they can trust online retailers, and how the quality of the product they are purchasing will be guaranteed. It’s fair enough — after all, you can’t physically inspect the product until you’ve received it, and that’s after you’ve parted with your well-earned cash.

That is where customer reviews and testimonials come in. They’re essential to building trust, and help to advise customers on the details and quality of your items. Yotpo helps you collect reviews, photos and Q&A from your customers, and compiles it into content for your site. This is essential for building trust in your store and increasing your online sales.

ReferralCandy

Apparently, every happy customer will tell nine more. Using a referral app to make the most of this lead generation opportunity saves you from missing out!

ReferralCandy is a really interesting Shopify app which you can use to incentivize customers to refer their friends to you. You decide what your referral incentive is — whether it’s coupons, exclusive offers or cash.

The app contains a dashboard where you can track referral information and metrics, as well as optimize your referral program. They’ll also chuck in automated reward delivery and referral reminder emails for good measure. (ReferralCandy integrates with Mailchimp so that you can track emails and referral campaigns).

Plug in SEO

This free Shopify app is essential to any medium size retailer. Maybe you’ve started up your own small online business, or you’ve bought a Shopify business and you want to scale up?

Plug in SEO is the difference between your business successfully growing or stagnating as a small online store.

You might sell the most awesome products at an incredible price, but unless your online store is search-friendly, you’re not going to generate enough web traffic to your site to make a decent profit.

Luckily, PIug in SEO can help to optimize your site to ensure that you’re ranking as high on the search engine results page as you can..

The app automatically checks for SEO problems with your page titles, descriptions, structure and much more, and flags them for you. They then give you clear and simple explanations, fix instructions and code to sort the problems out. A must-have for any medium size retailers out there.

Data Export - Reports

If you want to be successful in ecommerce, then you’re going to have to invest in a decent accounting app for Shopify.

As a small business owner, you’ve probably downloaded Xero or QuickBooks Online to sync your orders and refunds and run some financial reporting. These are brilliant for small retailers but can quickly become expensive for medium size retailers because of extra costs such as payroll services.

If you want to up your accounting game, then try out Data Export.

Data Export has received many great reviews on the Shopify app store. It’s got some great accounting and reporting features, and you benefit from setup and customization by Data Export’s reporting experts. For scalability, it’s a lot more friendly than other apps, and has a load of awesome features perfect for midsize businesses.

As you can see, there are some amazing Shopify apps available to you as a medium size retailer. These are 6 of the best — ones that we think are essential to your success as an ecommerce entrepreneur. They can help you with everything from SEO to accounting to marketing and more — all things that you need to get right as a midsize store owner.

Are there any that you’d add to our list? Let us know in the comments below.

Victoria Greene is a freelance writer and branding consultant who is passionate about sharing her knowledge and helping store owners get the best return on their ecommerce businesses. For all the latest on developments in ecommerce, marketing, and design, check out her blog, Victoria Ecommerce.

A Beginner’s Guide to Customer Relationship Management (CRM) Software

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“The secret to all victory lies in the organization of the non-obvious.”

 -Marcus Aurelius

You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The main reason they fall short is that they are not able to collect, track, and organize customer data in a useful way.

This is where an appropriate Customer Relationship Management (CRM) solution can help. We’re here to explain what a CRM solution is, why you should use one, and highlight the pros and cons of three of the most popular CRMs in the marketplace today.

What is a CRM tool?

A CRM is a tool developed to help you manage all of your company’s interactions with current and potential customers. The primary purpose of a CRM is to better understand your customers and improve your relationship with them. CRM systems collect and organize customer data in a neat and timely manner so that you can go back to it and use the information when needed.

But what kind of data and information does it track? That’s entirely up to your unique sales and marketing goals. At a general level, it can track phone calls, messages, and mailings. Some of the more specific uses can including delivering what data is usable versus what is detrimental. Still not convinced about CRMs? Well, we will explain some reasons why it would be ideal to have one in your growing business.

Why should I use CRM?

1. Optimizing Efficiency
CRMs can keep track of multiple forms of data and customer information. In most cases, this can lead to the development of more accurate reporting and more efficient strategies. With the recorded data, analysts can study actions taken and recognize what works better to drive desired results. Did mailing current or potential customers create higher revenues? Which campaigns were the most effective? Which channel generated the highest ROI? Knowing the answer to these questions helps sales managers reallocate time and marketing managers reallocate budget.

2. Improving Relationships with Customers
This was a given: CRMs were originally designed to improve the relationships between employees and customers. All CRM software has features which automate processes entering every bit of data on a lead that would be tedious work if done manually. Sales representatives especially benefit from these features since they can maintain more constant contact with their client lists and devote more time to the hottest prospects. Similarly, sales reps give their low maintenance clients a little TLC – with minimal time investment – by showing that they have not thrown them on the back burner while pursuing other opportunities.

3. Tracks Performance of Agents
Sales managers benefit the most from CRMs mostly because of their ability to track the progress and activity done by agents. We all have targets to meet, be it earnings, total sales, the number of calls made, or office visits. CRMs help managers keep track of the activity and performance data for their direct reports and manage it accordingly.

Business owners can benefit from CRM tracking capabilities as well. Owners can view and understand how their agents are performing which can lead to the development of intelligent strategies. CRMs make employee schedules visible and help compare those who have been closing the highest or lowest number of deals for the company.

What is the best CRM software?

There are plenty of CRMs available across the internet, and it is essential to know which are user-friendly, simple, and effective. We chose three of the most commonly used CRM platforms and listed their Pros and Cons, below.

1. Pipedrive

Pros

  • Mobile app
  • Multiple pipeline creation
  • User-Friendly
  • Helpful guidance

Cons

  • No lists of new leads and contacts
  • Manually adding activity and updating information
  • Paid subscriptions

2. Hubspot

Pros

  • Free
  • Live Chat
  • Better Insights into customer interaction
  • Can be used with other CRMs

Cons

  • Lack of Flexibility
  • Lightweight and cant handle large sales team

3. SalesForce

Pros

  •       Customizable dashboard
  •       Easy to navigate
  •       Social capabilities

Cons

  •       Pricing
  •       Uncontrolled administration
  •       Problematic technical support

What's Next?

It’s very beneficial for any company to integrate CRMs into their sales and marketing data as it helps you turn that data into actionable insights. Giving you the assurance of having an organized and trackable system that will let you take your sales and marketing initiatives in an informed direction. With a quality CRM, you will see your sales team reach new heights.

If you have further questions about CRMs or want to know more details, then contact us or leave a comment below! Further info can be obtained directly from the platform websites:

https://pipelinecrm.com/

https://www.hubspot.com/products/crm

https://www.salesforce.com/crm/crm-for-small-business/