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Archives for September 2018

The 5 Questions Everybody’s Asking About Shopify

September 26, 2018 by Dabrian Marketing Group Leave a Comment

Increased internet access means one thing for your business: it’s easier than ever to make money online. A variety of ecommerce platforms are now available to connect merchants with potential customers. Popular choices include WooCommerce, Shopify, BigCommerce, and X-Cart, but which one is the best for you?

The most popular ecommerce platform on the Internet is Shopify. Shopify is great if you’re just starting out in ecommerce. The platform makes setting up your online store simple and painless. With Shopify, anybody can become successful selling products online. Here you can find the answers to some of the most common questions people have about Shopify.

Shopify

How Shopify Works

Unlike other retailers, the Shopify merchant (you) doesn’t need to have their own inventory. Instead, you’re able to buy a product from another retailer after the customer places an order for it. This is a model called drop-shipping. This is great if you are starting out with little in terms of money or products. The retailer ships the products to the customer without you ever coming in contact with them. Shopify then pays you the difference.

What if you already have an existing line of products you want to sell? Great! Shopify can still work for you. Also, if you’re worrying whether or not the platform is secure, worry no longer. Shopify uses the most advanced security features in the industry, meaning yours and your customers’ money is safe. Shopify is a fantastic platform for getting a website up and running to give your business an online presence.

What To Sell On Shopify

The most important decision you will make for your Shopify store is picking a product to sell online. If you already have products, you can use what you know about your business and transfer it to ecommerce. If you’re going with the drop-shipping model, we recommend choosing a specific niche. For example, sell men’s golf clothing instead of all kinds of men’s clothing. This will keep your store from being buried under all the others selling broad categories of products.

How To Make Money On Shopify

You need to take the different products and prices of your competitors into account when running your ecommerce store. You should also put your best foot forward in terms of marketing. This is in order to attract enough clicks and impressions to keep your sales numbers up. Social media, SEO and Google Ads are all good ideas in terms of marketing since competition in ecommerce is high.

Make Money on Shopify

How To Set Up A Shopify Store

The Shopify platform makes it very easy and intuitive to start building your store. After creating your Shopify admin account, the first thing you need to do is start adding products. You add a product by going to the Products page, clicking “Add Product,” and entering a title and description.

Once all your products are added, you then need to pick a theme for your site. Pick a theme that you think best represents what you’re selling. For example, you don’t want to use a black-on-black theme to sell flower seeds. Finally, you must choose a URL that your customers can reach your store from.

DaBrian Marketing recommends that you use words in your URL that are relevant to what you are selling. If you want to sell flower seeds you should include either “flower” or “seeds” in your URL. This is so customers who click on a link to your site know what they’re getting into. There are detailed instructions on all of these steps on the Shopify website.

From this point, it’s all about organizing your ecommerce store for the customer. You should make your site as easy to use as possible so customers can find exactly what they’re looking for. This is an extremely important aspect of your online store. You’ll miss out on a ton of sales if the customer can’t find what they’re looking for.

You also have to think about making your website mobile responsive. A mobile-friendly design is extremely important in today’s market. Nowadays more people surf the Internet on their phones than on a desktop! Making your site the best it can be requires knowledge of web development and design. You can find free tips and resources for these areas in other DaBrian blog posts such as our recent articles on WordPress and Content Management Systems.

How To Find Shopify Stores

For the potential customers reading this, there are countless stores on the Shopify platform that sell a variety of products. You can find anything from clothing, watches, and eyewear to teas and electronics — and that’s just for starters. There are plenty of blog posts and resources available to help you find the perfect store for your needs. If you want to open your own store, it’s also a good idea to check out others that are successful. Shopify even gives out awards for the stores it considers the best in specific categories.

In conclusion, Shopify is a great option for people new to ecommerce. It’s simple, effective, and popular with people looking to shop online. With good marketing and strategy, you too can become an ecommerce success story!

Still have questions about Shopify or ecommerce as a whole? Contact us today or leave a comment below!

Filed Under: Business to Business Marketing, Ecommerce & Retail Marketing, Search Engine Optimization (SEO) Tagged With: eCommerce, Shopify, WordPress

DaBrian Marketing Visits South Mountain YMCA

September 19, 2018 by Dabrian Marketing Group Leave a Comment

The DaBrian Marketing team recently had the privilege of visiting South Mountain YMCA for a day of team-building activities. Operating as an independent YMCA Camp and Conference Center since 1983, The South Mountain YMCA Camps have been providing youth recreational and educational programs for over 60 years.

South Mountain YMCA Reinholds PA

The YMCA serves over 8,500 individuals annually with participants predominantly from the local area and surrounding communities. Their mission is to provide a camping experience as well as educational and other programs that build personal leadership, character and life skills while developing caring, honesty, respect and responsibility in young people, families and communities.

The beautiful 600 acre landscape of the South Mountain YMCA delivered a picturesque setting for a day of team building activities. Typical team building programs include a high ropes course, climbing tower, zip-line, and a low ropes course. Traditional programs can be expanded around a team-building goal.

Most of our staff conquered the climbing tower and enjoyed the zip-line trip back to ground-zero. But for those scared of heights another adventure awaited: Paintball. Because what better way to show your coworkers you appreciate them than to shoot them with a paintball!? Thankfully, South Mountain Adventures provide modified versions of paintball guns which pack a lesser punch; making this a safe and enjoyable time for all.

After a quick training session on the equipment, we split into two teams and developed our strategies. The red team was victorious almost every match, largely because the blue team was saddled with agency owner, Danny Laws.

South Mountain YMCA Reinholds PA

There are so many valuable reasons for a business to hold team building events or activities. Not only do they give your staff a break from the usual grind, but team building events can have serious business and personal impacts. If you’re looking for something special to do with your team the South Mountain YMCA is an excellent choice. Whether your team would enjoy paintball like DaBrian Marketing, the rock climbing wall, or a leisurely hike, there is something for everyone at South Mountain.

South Mountain will work with you to plan an event that your whole team can participate in and will remember for years. For more information contact Greg McCrohan at 610-670-2267, ext. 250, or by emailing gmccrohan@smymca.org.

Filed Under: News & Events

Need a new website? WordPress could be the answer

September 5, 2018 by Mark Mapp Leave a Comment

What is WordPress?

WordPress is the most popular and free open source content management system (CMS) in the world. It allows WordPress developers to create websites, blogs, or apps. WordPress offers over 45,000 add-ons known as plugins. These plugins add features such as online stores, mailing lists, analytics and a lot more.

What is a WordPress Theme?

A WordPress Theme is a collection of files that work together to produce a graphic design of a website. The theme can change the way a website is displayed without changing the code. The theme files are sometimes called template files. There are thousands of WordPress themes available for purchase. You can also hire a WordPress developer to create or edit a theme to customize it for your business.

new website consider WordPress

What is a WordPress Framework?

WordPress frameworks are used as a parent theme template with all of the functionality. WordPress developers can create a child theme to add custom styling and leave the functionality to the parent theme framework or template. The framework is used to reduce web development time and usually has additional features. Canvas, Gantry, and Genesis are common WordPress Frameworks.

What are the features & benefits of a WordPress website?

WordPress is great for businesses with simple structured websites. It has basic installation, set-up, and maintenance requirements to save businesses time and money. WordPress is a useful CMS with a simple web interface for companies that want to provide their visitors with frequently changing content in attractive layouts. WordPress has a large community of users and developers that offer a huge selection of themes, plugins, and widgets with much flexibility.

Can You Create a Mobile Responsive WordPress Website?

Yes, WordPress website can be mobile responsive! Often, outdated WordPress software and themes are the cause of poor mobile sites. Choosing the right WordPress Framework can give you a mobile responsive website and better load time to help the user navigate with ease.

We recommend focusing on mobile first and working your way up to desktop computers. Use Accelerated Mobile Pages (AMP) for faster load speed, better user experience, and to lower the website bounce rate. Remember, Google will predominantly use the mobile version of the content in the search engine results and ranking.

How to Improve Slow Loading Speeds for WordPress Websites?

According to a report by Microsoft Bing search team, a 2-second longer delay in page responsiveness reduces user satisfaction by 3.8%. It increases lost revenue per user by 4.3% and decreases clicks to the website by 4.3%.

I would recommend good hosting with Private or Dedicated hosting services to reduce the number of site on the server and daily backups. Implement the Content Delivery Network (CDN) to improve slow loading speeds whenever offered by the hosting service. Use an established WordPress theme and framework because they are updated to improve load speed as well as security. You can have a developer optimize the website for speed by optimizing images, the database, and code.

How to Avoid Stale Content & Build a Brand?

WordPress can help you create, publish, update, and archive old content or information. You can use SEO plugins like Yoast or SmartCrawl to improve the content for search engines. Adding widgets can help to populate a page with social media posts or sales promotions. The blog functionality is simple for you to both use, and to update to avoid stale content.

Use WordPress to offer different types of content to potential customers. Reuse content in other formats such as videos, infographics, podcast and PDF downloads. You can build brand awareness and manage an online reputation, too. The reviews plugins can help manage business reviews.

How to Maintain a WordPress Website?

The average lifespan of a website is 2-5 years. The maintenance of a WordPress website is essential to maintain features, functionality, and security. Outdated WordPress website software, themes, and plugins leave sites vulnerable to hackers.

A WordPress website should receive scheduled monthly maintenance to update the software, theme, and plugins. Whenever possible, remove all deactivated plugins from the site. Audit the website for broken links on the website with a broken link checker. Do not hurt your search engine ranking, create a bad user experience, or give the idea that your business does not exist. With proper maintenance, WordPress can provide the answer for your business website needs.

Still have questions? Contact our sales team for a free consultation or submit your questions in the comments section.

Filed Under: Business to Business Marketing, Web Design, Web Security Tagged With: B2B marketing, content marketing, digital marketing, Mobile design, web design

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