seo

Penske Racing Shocks Receives Marketing Assistance from DaBrian Marketing

August 23, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – August 23, 2017– Penske Racing Shocks hand builds high-performance shock absorbers tailored to customer’s needs, and they wanted their website to match that performance. Perpetually driven to be the best at everything they do, Penske Racing Shocks gave DaBrian Marketing Group the green light to create a new Ecommerce website design and revamp the digital marketing strategy for the famous manufacturer.

DaBrian Marketing put a substantial amount of energy into giving the website a sleek new design. A combination of web design and search engine optimization (SEO) techniques made the new website a well-oiled machine for both Penske Racing Shocks’ customers and employees. Many of the updates were aimed at providing a smooth user experience while increasing the speed of the site.

After an in-depth analysis, the site was reorganized to allow potential customers to reach their destination quicker and easier based on specific racing style and environment. The ecommerce site’s product feed was also optimized to enhance user experience, help visitors find products easily, and increase product visibility.

Today, the Penske Racing Shocks website is easy to use, pleasing to look at, and features live price updates, clear tax and shipping information, as well as convenient and secure payment gateways.

View the updated website at: https://www.PenskeShocks.com.

DaBrian Soups-up Penske Racing Shocks’ Ecommerce Marketing to Boost Sales

While the project has consisted mainly of web design, the professionals at the digital marketing agency have executed on other marketing initiatives as a part of Penske Racing Shocks’ Ecommerce marketing strategy. In fact, the first assignment DaBrian Marketing completed was a redesign of Penske Racing Shocks’ branded and product-descriptive flyers. The design of the flyers was the basis of the website design to ensure brand consistency.

DaBrian Marketing Group then provided a one-time social media marketing consultation to help Penske Racing Shocks reach more fans on Facebook, Twitter, and Instagram.

Aaron Lambert, Director of Competition, expressed his satisfaction with the partnership, “Penske Racing Shocks number one goal is our customers. Whether it’s understanding how to rebuild their own shocks, tune their vehicle at the racetrack, or just find some information that will help them understand what they are buying. Here at Penske Racing Shocks we build championship winning suspensions, so we teamed with DaBrian Marketing to help give us that same quality in our marketing, website, and social media platforms. It’s been a great experience so far, and we are very excited to see our new website launch, as well as other exciting ideas coming down the line.”

As the relationship continues, Penske Racing Shocks plans to execute on email marketing campaigns for their Ecommerce website. Emails will be used to send newsletters, announce product updates, discuss maintenance availability, and remind users of forgotten items in their online shopping carts.

About Penske Racing Shocks

Penske Racing Shocks is the global leader in suspension technology. Formed in 1988, Penske Racing Shocks have a worldwide reputation for producing quality shock absorbers. Their mission is to supply customers with the best suspension technology and technical support available. Penske Racing’s office is located at 150 Franklin Street, Reading, Pennsylvania, 19602. Contact the company with questions or inquiries on their website, www.PenskeShocks.com or call 610.375.6180.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency that provides original strategic digital marketing solutions for businesses. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web hosting, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit DaBrianMarketing.com or call 610.743.5602.

The Importance Of Optimizing Your Business’ Local Listings

August 21, 2017 by Dabrian Marketing Group Leave a Comment

Local listing creation and optimization is an essential part of an effective SEO strategy for local businesses (businesses targeting their local market). For over a decade now, locality and local SEO has continued to grow importance and influence digitally. While many business owners understand this at a basic level, several fail to maximize their efforts.

When it comes to local listings, a lot of businesses take the “set it and forget it” approach. To ensure your business isn’t leaving money on the table, you not only need to be listed on the top platforms, but you need to continuously optimize your account on a regular basis.

Below are performance metrics for some of our clients on two of the top local listing platforms – Google My Business and Yelp.

Yelp

With nearly 150 million annual users and over 100 millions reviews since its inception, Yelp is a very important platform for your businesses to be listed and active on. It allows your business to showcase its products/services, information about the business, and is known for its reviews. Customers can voice their opinions/experiences first hand.

1. If not handled well, this can be a nightmare for a business.
2. If handled well, it can help boost your business past your competitors.

Below are screenshots of one of our client’s Yelp analytics. Prior to us managing their account in August of 2016, our client was simply listed on Yelp. There were only a few images, business information was incomplete, and reviews were left unattended.

Yelp User Views:

11 months prior to optimizing = 172 views – which is 15.63 views per month.
11 months after we optimized = 574 views – 52.18 per month.
A 70% increase of views per month!

Yelp Leads:

11 months prior to optimizing = 25 leads – 2.27 per month.
12 months after optimizing = 79 leads – 6.58 per month.
A 65% increase in leads per month!

Google My Business

Google My Business (GMB) is the most important local listing platform to utilize. Seeing that Google owns the lion’s share of the search engine industry, it’s important for your business to be on their local listing platform. Unlike other local listings, GMB results appear clearly with Google search results in either a widget form (for branded results) or within Google Map listings (for industry-related keywords).

We compared the 5 months prior to us optimizing our client’s account, to the 5 months after. Below are the results.

5 months prior to optimization = 322 total actions* taken by users.
5 months after optimizing = 1986 actions taken – an increase of 33.43%
5 months prior to optimization = 12697 total views.**
5 months after optimizing = 14520 – an increase of 12.56%
5 months prior to optimization = 13191 total searches.***
5 months after optimizing = 15274 – an increase of 13.64%

For GMB, actions are defined as visits to your website, request directions, calls, and online chats.
Total views includes both search views (views within Google Search) and map views (views within Google Maps)
Total searches include both direct searches (branded searches) and discovery searches (industry keyword related searches).

To Wrap Things Up

Local SEO is a (as Donald Trump would say) YUGE digital marketing tactic for small/local businesses. With that being said, having a successful local SEO campaign takes consistent maintenance. Optimize and update your local listings to ensure your business crushes the local market.

Interested in local SEO? Contact DaBrian Marketing today!

By: David McDowell

DaBrian Marketing Assists The Uhrig Companies With Digital Marketing

July 5, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.

The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.

In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:

“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

June 19, 2017 by Dabrian Marketing Group Leave a Comment

Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

DaBrian Marketing Redesigns Grove Dental Group’s Website

May 2, 2017 by Dabrian Marketing Group Leave a Comment

Visitors to Grove Dental Group’s new website benefit from improved usability as well as enhanced accessibility to research and register for dental services.

March, 2017 (Reading, PA) – In coordination with managing their digital marketing to reach new patients, DaBrian Marketing Group noticed that Grove Dental Group’s website needed a new layout and structure to rank higher on search engines and improve usability.
The website’s new design and architecture improves both the business’ visibility on search engines and allows customers to easily learn about Grove Dental’s services. This involved organizing the content of Grove Dental’s former website into an updated structure. This enhanced the indexability and significantly improved the value of Grove Dental’s content to search engines. Overall, users on major search engines, such as Google and Bing, are now more likely to find and visit Grove Dental’s website.

Visitors to Grove Dental’s website also experience an increase in speed when they navigate through pages. The new, simplified design decreases the time that is required for each page to fully load. After a visitor finds the service in which he or she is interested, a newly created registration form allows that person to immediately contact Grove Dental’s staff and schedule appointments. DaBrian Marketing Group placed these registration forms on the new website to expedite people’s next step from learning about Grove Dental to actually requesting their services.

Megan Link, Director of Projects, Marketing, & Financial Operations at Grove Dental expresses excitement over the improved capabilities of the website and DaBrian Marketing Group’s services:

“Partnering with DaBrian was a no brainer for us and we couldn’t be more pleased with the service they provide. DaBrian is like your best friend, always has your back and looks out for your best interest. They are really an extension of our team, and the transition was smooth and effortless on our part. Our new website is living proof of my statement. They knew when to ask questions about what we wanted, but really I had very little to do with the new website other than giving the final a-ok. I recommend DaBrian to any business looking to change their online appearance.”

Grove Dental’s precise branded guidelines made the redesign of their website a simple project without complications. Grove Dental concretely identifies its brand – from the personnel’s attitude and level of patient-engagement to the overall mission of the company. This allowed DaBrian Marketing Group to create a layout and structure that effectively communicates Grove Dental’s digital brand to potential patients. This redesigned website complements the organic (search engine optimization or SEO) and paid (pay per click or PPC) search engine marketing efforts as well as the social media marketing efforts that DaBrian Marketing Group continues to perform for Grove Dental.

Visit Grove Dental Group’s website to experience the latest web design project by DaBrian Marketing Group.

About DaBrian Marketing Group, LLC
Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Humanizing B2B Marketing for Better ROAS

May 1, 2017 by Daniel Laws Leave a Comment

A core component of producing a humanized or relatable B2B marketing strategy is to first measure that strategy, correctly. Recently, business-to-business (B2B) marketing has focused on content marketing, marketing automation, and social media management to grow a business’ return on investment (ROI). While measuring ROI is an effective way to measure success, it’s about time we shift our mindset to think more about return on ad spend (ROAS).

Focusing on the the individual advertising tactics rather than the strategy as a whole allows you to more precisely analyze the results of your marketing efforts – including advertising campaigns. This also helps you to humanize our B2B marketing initiatives by understanding exactly what kind of marketing efforts work. These include behavior-based tactics such as:

Responsive web designs
Unique and helpful content
Consistent interactions on social media
Personalized and attentive client relationships.

Although you’re prospecting another business rather than an individual (B2C), we cannot forget the fact that the decision-makers are still “normal” customers. How are you going to speak to them to build the relationship between their company and yours?

Commit to Responsive Web Design

When we envision a person in upper management, we typically see them sitting at his or her desk all day long. This is never the case. Business decision-makers are on the move and will most likely visit your website through a mobile phone to find more information about you.

Your website must be mobile friendly in order for them to clearly review your products or services and understand how your business is different from the competition. The mobile experience must quickly provide that information. It must be easily read by the most popular smartphones of your target audience. In fact: 62% of B2B marketers planned to invest in responsive web design in 2016. Invest now to be ahead of your competitors in the rest of 2017.

Attract New Customers with Unique Content

Craft your copywriting, design, and imagery to appeal to your potential customers while enforcing your brand on every page. Not only must the content be written in the most common languages of your target audience, but it must also be accessible with Google and Bing.

To market your written content and business, it’s recommended to assist your content marketing efforts with SEO and Paid Search (PPC) advertising to increase awareness of products and services. Follow the SEO best practices and work with a Google AdWords partner for optimal results.

Socialize with Business to Business Customers

Friends, family, and customers all use social media for leisure and business purposes. With the growth of social media management, potential customers are looking for your business to provide helpful information about your industry along with being someone they can talk to. Socializing with them provides you with an opportunity to demonstrate expertise and reinforce your brand’s value.

Dedicate time to sharing content on your personal and business social media accounts. This will prove your expertise and help you to stay top-of-mind. You can also advertise products and services on targeted social media networks. Facebook and LinkedIn ads have shown the best value for B2B social marketers.

Nurture Individual Accounts with Account-Based Marketing (ABM)

Lastly, marketing automation can create consistent interactions with potential customers and provide you with the ability to nurture existing clients when executed appropriately. Take a look at this annual trends report from Econsultancy and Adobe for quantitative evidence.

For example, the use of account-based marketing brings several departments together to keep your current business while obtaining new prospects simultaneously. ABM is a business-to-business strategy to drive collaboration between business marketing and sales teams by focusing on building individual client accounts to drive revenue. Pardot and Marketo have templates to help you to nurture individual accounts and grow your revenues.

Your Business is Made Up of Hard-Working Humans. Show It.

There are many tactics to attract new customers for any business, no matter if you’re B2B or B2C. It’s just important to keep in mind that when marketing to other companies, there is still an actual person on the other end, not just another business. Be relatable to the people at those other companies and understand their behavior and motivations to see profits on your own end.

Penske Racing Shocks Receives Marketing Assistance from DaBrian Marketing

View the updated website at: https://www.PenskeShocks.com.

DaBrian Soups-up Penske Racing Shocks’ Ecommerce Marketing to Boost Sales

About Penske Racing Shocks

About DaBrian Marketing Group, LLC

The Importance Of Optimizing Your Business’ Local Listings

Yelp

Google My Business

To Wrap Things Up

Interested in local SEO? Contact DaBrian Marketing today!

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

About DaBrian Marketing Group, LLC

About Right Start Children’s Services

About DaBrian Marketing

Commit to Responsive Web Design

Attract New Customers with Unique Content

Socialize with Business to Business Customers

Nurture Individual Accounts with Account-Based Marketing (ABM)

Your Business is Made Up of Hard-Working Humans. Show It.

Comment below any experiences you’ve had when marketing for a B2B company – I’d love to share mine, also.

CONTACT INFORMATION

RESOURCES

MARKETING

VISIT OUR LOCATION

CONNECT WITH US