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marketing

What Is a CRM and Where to Get Started

May 30, 2017 by Dabrian Marketing Group Leave a Comment

CRM may be an acronym you’ve heard floating around before – but what is it? CRM stands for Customer Relationship Management, basically it’s how you can keep track of data on past, present, and potential future customers and log interactions with them whether it’s through, emails, phone calls, mailings and so on.

Why would you want to have that information? With information like that you can manage how to regain former customers, retain customers, and gain new ones. You’re probably starting to see that a CRM is an integral tool for sales and marketing for businesses and in fact it is.

You could start a CRM system by collecting and entering customer and potential customer information into something like an excel sheet but that can become tedious work that wouldn’t be very helpful in the long run. Fortunately, there are a ton of CRM systems out there that can help.

Track Conversions

There are a few helpful things to keep in mind when picking out a CRM:

Is It Automated?

As in does it integrate with any platforms you are already using such as your email and social media? This is useful because it will save you or your employees time from having to manually enter every bit of customer information on your own.

Is It Mobile?

Can you access your customer relation information on the fly? This is helpful when you meet a new prospective customer and want to get them in the system right away or access all the information about a customer out in the field without having to log into your computer.

Is It Usable?

A major factor to consider: is the program easy to use for you and your employees? A big reason for businesses leaving their CRM to the way side is not knowing how it functions.

However, searching through all of the CRM options out there can be overwhelming in of itself. I’ve picked a few of some of the best ones out there to get you started.

SalesforceIQ CRM

One of Salesforce IQ’s features is the automatic collection of customer data such as emails, calendar events, and smartphone calls so you can spend more time focusing on the client and less time on data entry. You can also share information with other employees in order to collaborate when communicating with customers. It also creates reports to keep you on track and focused on the most promising sales. It’s mobile so you can work from anywhere and streamline your workflow.

Prosperworks

If you use G Suite then Prosperworks might be the best option for you. It was made for G Suite and seamlessly integrates with G Suite’s apps such as Google Sheets, Docs, Slides, Calendar, Inbox and Gmail and automatically syncs collected information from these apps. It will also remind you when you are not following your schedule to follow up with customers or potential customers. And whenever you update your Google contact information, it will roll over to your CRM.

Hubspot CRM

Hubspot has a great dashboard to gain visibility into what’s going on in your CRM to keep everything organized. You can also swiftly sort customers by a number of filters to keep track of what’s happening. Hubspot also syncs information across several platforms for email, social media, and phone calls. One of the best things about this platform is that it’s free!

Do you use a CRM platform? If so – which one? What are some of the benefits and pitfalls you’ve experienced with a CRM platform? Let us know in the comments.

Filed Under: Inbound Marketing, Marketing Strategy, Mobile Marketing Tagged With: CRM, customer relationship management, internet marketing, marketing, marketing strategy, project management, sales

DaBrian Marketing Brings On Web Developer Intern

October 11, 2016 by Dabrian Marketing Group Leave a Comment

We’re happy to bring Vince Yankowsky onto our DaBrian Marketing team as our Fall 2016 Web Developer Intern. Vince grew up in Sinking Spring and attended Wilson High School. He is finishing his last semester of college at Penn State Berks Campus majoring in Information Systems Technology (IST). He will assist our website development team on creating, developing, and designing future websites.

We are a close-knit team at DaBrian Marketing, so our first goal with our new members is to make them feel more comfortable and get-to-know them a little better! We started Vince off with a little QA survey.

Website development in Reading, Pa - DaBrian Marketing Group
Meet Vince, our new Web Developer Intern.

What are his interests?

Vince enjoys reading and writing. He prefers fiction fantasy novels because he feels like he is actually inside of the book. He also enjoys spending time on Facebook and watching sports like football and baseball. Like many of us here at DaBrian, he is also an Eagles fan! (Brownie points for Vince!)

Has he had any other jobs while in college?

He is a very hard worker. Not only will he be interning at DaBrian Marketing, but he is a cashier at Walmart for the past 3 years and a packer at Palmer for 2 years.

Does he have any pets?

He does not have a pet.

If he were to get a tattoo, what would he get and why?

It’d be on tri-force symbol on the wrist from the Zelda.

What’s his favorite movie ever?

He has a lot of favorite movies! To name a few: Star Wars (especially the new one), the Harry Potter series, The Matrix (he thinks there should have been a sequel), Pirates of the Caribbean, and some horror movies like Final Destination.

DaBrian Marketing Group’s Web Developer Intern

What’s his biggest pet peeve?

When someone he works with is slacking and he has to do more work to catch up. (He won’t have this issue at DaBrian!)

What’s his philosophy in life?

Vince follows the Boy Scout’s oath – “Do a good turn daily.” Do what needs to be done.

If he could be any character ever created, who would he be?

A Superhero or a warrior.

What’s your favorite ice cream?

Graham Slam Ice Cream from Turkey Hill.

If you had time to travel, where would you go and why?

Vince couldn’t decide. He mentioned possibly France or Mexico. He really would like to travel the world and experience new cultures, so he can compare it to the United State of America.

We’re excited to bring another Reading-native onto our DaBrian team. We’re slowly expanding and have a few new other employees who you will get to know soon, too! For more information about employment opportunities and joining our team, visit our Employment or About Us page.

Filed Under: News & Events, Web Design Tagged With: digital marketing, marketing, web design, web development, website development

DaBrian Marketing Group accepted into Forbes Agency Council

October 3, 2016 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group accepted into Forbes Agency Council

DaBrian Marketing Group, a full-service digital marketing agency located in Reading, PA, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

DaBrian Marketing Group joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

Daniel Laws, Principal Owner of DaBrian Marketing Group shares his enthusiasm on joining, “We are excited to receive the invitation and acceptance into Forbes Agency Council.  The community provides access to key contacts, media exposure and will help DaBrian Marketing Group further cement our leadership role within the Pennsylvania and the digital marketing industry.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome DaBrian Marketing Group into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

For more information about Forbes Agency Council, visit https://forbesagencycouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.

Filed Under: Business to Business Marketing Tagged With: digital marketing, marketing, press release

Does Your Company Exist Without Social Media Marketing?

August 22, 2016 by Dabrian Marketing Group Leave a Comment

Your nieces, nephews, children, grandparents, and even great-grandparents are all on social media. Do you actually exist anymore if you don’t have a social media account? In today’s society, it’s our way getting to know someone. When we want to see what someone looks like, figure out when a birthday is that we forgot, or find out what someone has been up to these days, we check Facebook, Twitter or Snapchat. So, if this is how we get our news about each other, why doesn’t your business have a social media marketing strategy to get to know “these people” or should we say, your customers?

Social Media Marketing - Reading, Pennsylvania

1. Immediate Customer Service

Whether you’re tagged directly in someone’s post or if someone mentions your company’s name at all, you can track what they’re saying about you. Directly responding to them publicly will show the customer you want an open and honest relationship with them.

2. Social Media Marketing will Humanize Your Brand

As mentioned through customer service, building relationships with your customers will further your lifespan as a company because customers will trust you. People don’t want to see advertisement after advertisement of you trying to get them to buy your product. People like seeing other people! Show off your employees, post about the holidays you celebrate, and give your company personality! Research by Texas Tech University shows it’ll bring long-term brand loyalty once you do.

Social Media Marketing Strategy - Reading, Pennsylvania

3. Expand Your Company’s Reach

Traditional marketing can be limited at times. A billboard will soon become unnoticed by townies which limits its worth. Social media allows your company to be everywhere and anywhere at any time of day. A customer may tag you in a post boasting about your wonderful product or service which may be seen by someone outside your target audience. This customer may do the same and this process will be repeated over and over again. (and if you have ecommerce built into your website, they can buy your product from anywhere, too!)

4. Drive Customers Directly to Your Website

Whether it’s an organic post or a paid ad, interesting content will get people to click their way right to your services’ or products’ pages. Social media advertising is relatively cheap (as low as $0.10 per click sometimes) which means a higher return-on-investment (ROI). Paying for a few clicks to lead to one sale is definitely beneficial! Daily monitoring of engagement on what content your followers are interested in with further help your overall marketing strategy and what you should be focusing on. (That’s where we come in!

5. Outdo Your Competitors

Your competitors are already using social media to connect with their customers and possibly, your customers. Since social media boosts brand loyalty, it may be hard to steal customers back from your competitors. Share interesting customer stories, pictures, gifs, videos and more to get people to follow what YOU have to say, not your competition.

While there are many more reasons you should be utilizing social media marketing, these few mentioned should be the most relevant to convince your company to invest in it. Strategizing for each specific platform you could be utilizing will positively impact your business and your customers will also thank you. Not sure which platforms will be most effective for your industry? Stay tuned for my next blog.

For more information about Social Media Marketing contact us today or leave a comment below!

Filed Under: Marketing Strategy, Social Media Marketing & Management Tagged With: marketing, Soc, social media, social media marketing

4 Things You Need to Know About Google Tag Manager

July 5, 2016 by Daniel Laws Leave a Comment

Google Tag Manager is a free tool that makes it easy for marketers and IT professionals to add and update website tracking codes – including conversion tracking, site analytics, remarketing, and social media – with just a few clicks and without the need to edit your website tracking code. Google Tag Manager provides businesses with control of the tracking codes, usability for marketers and IT, the ability to share information with specific users’ permission, and integrations to measurement marketing code like Facebook. Tag Manager captures the data that can lead to better ROI, a reduction in marketing costs, and a lot of time saved for your team!

Below are 4 things you need to know about Google Tag Manager:

1. You Need a Measurement Plan

A measurement plan is a document that translates your organization’s goals and objectives into metrics so that you can keep track of your website and marketing. A measurement plan provides a framework for the configuration and implementation of digital marketing strategies on your website. Without a measurement plan, there is no structure for a tagging implementation strategy. There is no way to verify that you have the necessary information to measure your goals and objectives!

2. One Tracking Code to Measure Marketing Initiatives

With Tag Manager, you get one tracking code to measure your website and marketing initiatives. This consolidates all of your data into one location to foster better decision-making based on that data. There are tagging templates and integrations to combine tracking codes from Facebook, LinkedIn, AdWords, Google Trust Stores, and more. Just one Google Tag Manager code will increase your website speed and improve your customer’s online experience on desktops, tablets, and mobile phones.

Google Tag Manager
Image via Business 2 Community

3. Google Tag Manager works for Web & Mobile Apps

Your Google Tag Manager tracking code should be added to your existing website code. As mentioned in the previous section, this Google Tag Manager code will work on responsive websites (for desktops, tablets, and mobile phones). Specifically for mobile phones, the implementation of Google Tag Manager for Mobile Apps is done with Firebase SDK. Firebase is a Google tool and infrastructure that is used to build better mobile apps and grows businesses by developers. Firebase SDK works for both Android and iOS to track behavior and actions that are specific to mobile apps and indicate success for businesses.

4. Better Measurement of ROI with Google Tag Manager

Too often, marketing and IT professionals work to get a website and mobile app live while neglecting to identify how they plan to measure success. With Google Tag Manager, both marketing and IT professionals have the ability to create and capture metrics that are needed to determine success as well as improve upon that success. The accessibility of integrations and templates make it easier to collect metrics within a single console. Overall, you get better data, better metrics, and better decision-making with Google Tag Manager. This means more money in your bucket and less time and money wasted!

Check out Google Tag Manager resources or contact DaBrian Marketing Group today!

Filed Under: Marketing Strategy, Mobile Marketing Tagged With: Analytics, marketing, mobile app, tag management, web analytics

Agency Transparency, is your business being taken advantage of?

June 6, 2016 by Dabrian Marketing Group Leave a Comment

Whether you have just started down the road to hiring a marketing agency, or you have already built a trusted relationship, understand your rights and be wary of ways a great advertising agency relationship can go bad without agency transparency.

Cost Accountability

Way back in 2014, Google updated their Third-Party Policy. The Policy, speaking directly to advertising agencies in the role of management, notes Google’s strict guidelines for cost reporting and management fees. Up until this point, it was generally the client’s or customer’s duty to research and to understand exactly for what services an ad agency was charging them as well as the cost of those services . Some agencies would invoice clients for Pay Per Click (PPC) Advertising without noting the difference from their actual PPC spend and the fees that are simply associated with managing the PPC account. The Third-Party Policy is a great starting point for all the questions that one might ask of their soon-to-be advertising agency before to signing any contracts.

Ownership Openness

As an agency, we create login information for many clients for many different purposes. We take on the role of password gatekeeper as well as security answer holder. Often, the login information that an agency creates is not shared with the respective client. Sometimes, this is purposeful; but, at other times it may simply be a part of the established client-relations process. Now, Google’s Third-Party Policy notes that a client’s Google Adwords Customer ID must be shared with that client. Search Engine Land, putting it best said, “and this should be obvious, give your clients their customer IDs when they ask for them.” Other login information should be openly shared, as well. Whether we have created a subscription account to industry insights, or we are managing your Customer Relationship Management (CRM) platform – it is your data, your right.

Agency Transparency

Separation Anxiety

Whether it be a tumultuous relationship needing to end or a pleasant bond that has run its course – breaking up with an agency is hard to do. Be prepared and search the language of your agreement for payment, ownership, and timeliness clauses. Read the blog post entitled, “5 Signs It’s Time to Fire Your Marketing Agency”, work up the courage, and write out your frustrations. Even if you are not ready to depart from your marketing agency, understand your power and use it. In many cases, a website can be “lost” if ownership is not clearly defined or access is not granted. A business owner can lose a tiresome and costly website in the blink of an eye if website hosting is ever disrupted. The Site Wizard wrote a great blog post entitled, “How to Rescue Your Website from the Clutches of a Bad Web Designer or Bad Web Host” which sends a warning to all those that host their website elsewhere.

Agency Transparency, Know your Rights

Don’t leave your data, your accounts, or your wallet vulnerable to an uncomfortable demise. Communicate your expectations with your marketing agency and expect transparency, in return.

For more information about our agency’s transparency guidelines, contact us or leave us a comment below!

Filed Under: Marketing Strategy, Paid Search (PPC) Tagged With: agency transparency, business, business strategy, marketing, marketing strategy

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